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Whirlpool Corporation SWOT & PESTLE Analysis

ID : 52728353| Sep 2020| 12 pages

COMPANY PROFILE -Whirlpool Corporation

Business Sector :Consumer Electronics

Operating Geography :United States, North America, Global

About Whirlpool Corporation :

Whirlpool Corporation is an American multinational manufacturer and marketer of home appliances, headquartered in Benton Charter Township, Michigan, United States. It was founded in November 11, 1911 by Louis Upton and Emory Upton. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, JennAir, Indesit and other major brand names in nearly every country throughout the world. As of 2020, it has 77000 employees around the world with 59 manufacturing and technology research centres. The company has adapted the latest consumer insights and technology to design and build innovative products that influence trends. Whirlpool launched a new initiative, #TheWhirlpoolWay to celebrate colleagues across the globe going above and beyond each other, consumers and their communities during the Coronavirus outbreak. It has won the award for Employee and Workplace Excellence in 2019. Whirlpool Corporation Brands won six prestigious If Awards for Design Excellence in 2020.

Whirlpool Corporation’s mission statement reads, “Earn trust and create demand for our brands in a digital world.” Whirlpool’s vision statement reads, “Be the best kitchen and laundry company, in constant pursuit of improving life at home.” Whirlpool’s USP or unique selling proposition lies in it being the world’s leading major home appliance company with differentiated brand portfolio and selling more than 67 million products every year.

Whirlpool Corporation Revenue :


USD 20,419 million – FY ended 31st December 2019 (y-o-y increase of (-) 2.8%)
USD 21,037 million – FY ended 31st December 2018

Competitive Analysis of Whirlpool Corporation

SWOT
PESTLE
The SWOT analysis for Whirlpool Corporation is presented below in a table followed by the detailed analysis report.
Strengths
Weaknesses
1. Leading appliance manufacturer with strong global footprint
2. Strong portfolio of well-known brands
3. Robust track record of innovative products
4. Leadership position in cost and connected appliances
5. Embedment of World Class Manufacturing (WCM) in operations
1. Product recalls and lawsuit settlements leading to heavy expenses
Opportunities
Threats
1. Leveraging growth potential across geographies to drive margin expansion
2. Maximizing customer value proposition by strong brands and digital marketing capabilities
3. Discretionary and replacement demand to support growth
4. Lower mortgage rates and an improving housing market to boost demand
1. Intense competition in the major home appliance industry
2. Increase in raw material costs due to tariffs imposed in the US
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Whirlpool Corporation

Strength

1. Leading appliance manufacturer with strong global footprint: Founded in 1911, Whirlpool Corporation is known as the leading major appliance manufacturer in the world. Currently, it holds the topmost position in terms of having the largest share in six of its ten largest countries with respect to revenues. As of 2019, Whirlpool recorded annual sales of approximately $20 billion, employee base of 77,000 and 59 manufacturing and technology research centres. With manufacturing locations in 13 countries around the world, Whirlpool markets products in nearly every country around the world. Moreover, the company has gained worldwide recognition for its achievements in different kinds of business and social efforts. Whirlpool has defined its operating segments into four different categories on the basis of geographies, consisting of North America, Europe, Middle East and Africa, Latin America and Asia.

2. Strong portfolio of well-known brands: Whirlpool Corporation has a very strong and broad portfolio of well-respected and known brands including Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, JennAir, Indesit and other major brand names. Out of them, six brands contribute to the net sales by more than $1 billion, with presence across nearly every country in the world. The breadth of the portfolio allows Whirlpool to target multiple consumer segments by positioning these desirable brands. The net sales are mostly led by the global brands, Whirlpool and KitchenAid, with Whirlpool being one of the most trusted brands delivering daily innovative care and KitchenAid offering a combination of innovation and design kitchenware. Apart from global, the regional and local brands include Maytag, Brastemp, Consul, Hotpoint*, Indesit, and Bauknecht, which increase the depth and breadth of appliance offerings alongside adding a personalized touch.

The remaining section of “Strength” is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threats

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

  • Arcelik
  • BSH (Bosch)
  • Electrolux
  • Haier
  • Kenmore
  • LG
  • Mabe
  • Midea
  • Panasonic
  • Samsung

Major Brands :

  • Whirlpool
  • KitchenAid
  • Maytag
  • Consul
  • Brastemp
  • Amana
  • Bauknecht
  • JennAir
  • Indesit
  • Hotpoint
  • Acros
  • Yummly
  • Gladiator
  • EveryDrop
  • Affresh
  • Diqua
SWOT & PESTLE (combined)
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TABLE OF CONTENTS
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References used in Whirlpool Corporation SWOT & PESTLE Analysis Report

1 2019 ANNUAL REPORT Whirlpool - https://s22.q4cdn.com/226840148/files/doc_financials/annual/2019/WhirlpoolCorp-Annual-Report-2019.pdf
2. 2019 Investor Day New York Stock Exchange - https://s22.q4cdn.com/226840148/files/doc_presentations/2019/2019-WHR-Investor-Day-Presentation-Website.pdf
3. Whirlpool Leaky Refrigerator Class Action Settlement - https://topclassactions.com/lawsuit-settlements/consumer-products/appliances/919719-whirlpool-leaky-refrigerator-class-action-settlement/
4. Low mortgage rates drive housing market potential to 2-year high - https://www.housingwire.com/articles/low-mortgage-rates-drive-housing-market-potential-to-2-year-high/
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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Whirlpool Corporation SWOT and PESTLE analysis has been conducted by Anindya Anindita and reviewed by senior analysts from Barakaat Consulting.

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