Whitbread plc SWOT and PESTLE Analysis
ID : 52875953| Apr 2023| 14 pages
COMPANY PROFILE -Whitbread plc
Business Sector :Travel tourism and hospitality, Hotels and Restaurants
Operating Geography :Britain, UK, Europe
About Whitbread plc :
Whitbread PLC is a British multinational hotel and restaurant company. It is headquartered in Houghton Regis, England. In 1742, the business was formed with the partnership of Samuel Whitbread, Godfrey and Thomas Shewell and they acquired a brewery for the production of porter and by 1780s it became the largest brewery in the world. In 1799, the company adopted its name as Whitbread & Co. Ltd. The company’s current operations include Premier Inn, which is the largest hotel brand in the UK with more than 785 hotels and 72,000 rooms. It offers food and accommodation services under seven brands including Premier Inn, Cookhouse and pub, Bar+Block Steakhouse, hub by Premier Inn, Brewers Fayre, Beefeater, Thyme and Table Table. Whitbread has pledged to raise £20 million for Great Ormond Street which is a brand-new Sight and Sound Centre tailored to the needs of children with sight and hearing loss, and is slated to open in 2021. The Company has also announced a 100-bedroom Premier Inn hotel on Sandown Esplanade to open at the end of February 2021. The company is a constituent of the FTSE 100 Index and is listed on the London Stock Exchange.Whitbread's Unique Selling Proposition or USP lies in it being UK’s largest Hotel and Restaurant Company as well as internationally an operating market-leading business in the hotels and restaurant sector. The company's mission statement reads, "Our vision is to grow our successful brands by building a strong Customer Heartbeat and innovations to stay ahead. It's our Winning Teams that make every day experiences special for our customers so they come back time and again, driving profitable growth".
Whitbread plc Revenue :
£ 2,071.5 millions - FY ending, 27 February 2020
£ 2,049.1 millions - FY ending, 28 February 2019
Competitive Analysis of Whitbread plc
SWOT
PESTLE
The SWOT analysis for Whitbread plc is presented below in a matrix followed by the detailed analysis report
| Strengths | Weaknesses |
| 1. Strong presence in the UK market 2. High focus on stakeholder engagement 3. Low customer acquisition cost 4. ‘Force for Good’ program boosting sustainability reputation | 1. High costs reducing the cash reserves |
| Opportunities | Threats |
| 1. High potential for growth in Germany 2. Hotel industry prospering in Asia-Pacific despite COVID-19 3. Further expansion of UK pipeline | 1. Tightening labor market 2. Business interruption due to supplier actions |
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Detailed SWOT Analysis of Whitbread plc
Strength
1. Strong presence in the UK market: Whitbread commands a strong presence and brand in the UK market over the years. The Premier Inn brand of the company is the biggest hotel brand in the UK and has been rated the UK’s Best Value Hotel Chain by Yougov. Premier Inn has increased its market share from 6% in 2010 to over 10% in 2020 by opening new hotels that provide superior service, quality and price to domestic short stay guests. There are now over 1200 Premier Inn hotels and restaurants across the UK, catering to 5 million customers per month as of 2019-20.
2. High focus on stakeholder engagement: Whitbread considers stakeholder engagement as an important focus area, ensuring open communication with all stakeholder groups such as workforce, investors, suppliers etc. The company strives to create a mutually beneficial relationship with all stakeholders and uses the information gained through the relationships for making informed judgements on key decisions. Some examples of engagement with various stakeholders are: employee forum for the workforce, regular interactions with all investors and shareholders, annual conference for suppliers and engagement with local communities when opening new hotels in those areas.
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Weakness
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Opportunity
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Threats
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TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
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References used in Whitbread plc SWOT & PESTLE Analysis Report
1. Environmental, Social and Governance Report 2020/21 -https://wp-whitbread-2021.s3.eu-west-2.amazonaws.com/media/2021/02/23234132/Whitbread-Environmental-Social-and-Governance-Report-202021-1-compressed.pdf
2. . Developing startup ecosystems around the world - https://www.pwc.com/gx/en/about/stories-from-across-the-world/developing-startup-ecosystems-around-the-world.html
3. How can hotels stand ahead of the curve when demand returns? - https://www.hospitalitynet.org/panel/125000096.html
4. Whitbread opens warehouse in Germany to support expansion plans - https://www.whitbread.co.uk/media/
5. Whitbread's Premier Inn to withdraw from India, South East Asia - https://in.finance.yahoo.com/news/whitbreads-premier-inn-withdraw-india-132651422.html
The detailed complete set of references are available on request in the 'Complete report' on purchase.
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Whitbread plc SWOT and PESTLE analysis has been conducted by Nipunn V and reviewed by senior analysts from Barakaat Consulting.
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Whitbread plc SWOT and PESTLE Analysis
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