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Wilmar International SWOT & PESTLE Analysis

ID : 5260353| Mar 2019| 15 pages

COMPANY PROFILE -Wilmar International

Business Sector :Agribusiness, Fertilizers

Operating Geography :Asia, Singapore, Global

About Wilmar International :

Wilmar International established in 1991 is a leading agribusiness group headquartered in Singapore. The company’s business activities include oil palm cultivation, oilseed crushing, oil refining, sugar processing, manufacturing of fertilizers and chemicals and related businesses. Wilmar is one of the largest companies which listed in Singapore by market capitalization and has a multinational workforce of approx. 90,000 people as of January 2018.

Wilmar International Revenue :


US$43.84 billion- FY ending 31st Dec 2017 (year-on-year growth of 5.89%)
US$41.40 billion- FY ending 31st Dec 2016

Competitive Analysis of Wilmar International

SWOT
PESTLE
The SWOT Analysis for Wilmar International Limited is given below:
Strengths
Weaknesses
1. Cost efficiency and operational synergy
2. Strong foothold and presence across the agricultural value chain
3. Developed strategic location advantage
4. Strong Brand Recognition
1. Third party dependency for crops
2. Periodic environmental issues damaging the company’s reputation
Opportunities
Threats
1. Increasing demand of quality agro products
2. Joint ventures and acquisitions to drive growth
1. Climatic Change and Ecological Degradation
2. Volatile prices of agricultural commodities
3. Weak Crude Prices
4. Stiff competition
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Detailed SWOT Analysis of Wilmar International

 

Strength

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Weakness

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Opportunity

1. Increasing demand of quality agro products: There is a very bright long term prospects for the palm oil business with the prospective rise of global demand for its food and non-food applications. Also, the cost of production for the palm oil business is very low which adds to its profitability. There is an opportunity of increase in the demand of high quality agro based products with rapid urbanization and a sudden rise of affluence in Asia.

2. Joint ventures and acquisitions to drive growth: Wilmar has a strong base to build upon with the joint ventures that it has entered which will give it an edge over its competitors in coming times. Some of the joint ventures that the company has recently entered are Repi Soap and Detergent S. Co. to upgrade existing manufacturing facility and build a new manufacturing complex in Ethiopia; Great Wall Food Staff Industry Company Limited, a leading sugar company in Mynamar; Yihai Kerry Kellogg Foods for manufacture, sale and distribution of savory snacks and breakfast cereals in China; Clairant Ltd. for production and sales of amines and selected amines derivatives. Apart from its joint ventures, the company has also managed to have some successful acquisitions. The company has widened its footprint in terms of the oleochemical capabilities with acquisition of Hunstman’s European commodity surfactants business in 2014.

Threat

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Wilmar International Limited SWOT and PESTLE analysis has been conducted and reviewed by senior analysts from Barakaat Consulting.

Copyright of Wilmar International Limited SWOT and PESTLE Analysis is the property of Barakaat Consulting. Please refer to the Terms and Conditions and Disclaimer for usage guidelines.

Wilmar International SWOT & PESTLE Analysis
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