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Wirecard AG SWOT and PESTLE Analysis

ID : 52892953| Feb 2023| 18 pages

COMPANY PROFILE -Wirecard AG

Business Sector :Financial Services

Operating Geography :Germany, Europe, Global

About Wirecard AG :

Wirecard AG is a German financial services provider company. It is headquartered in Aschheim, Munich. It as founded in 1999. The company is well known for its services like electronic payment transaction, risk management, issuing and processing of physical and virtual cards. It serves in around 26 locations. As of 2020, it employed 5300 employees and served 279,000 customers. The company operates one of the fastest growing digital platforms of the world in financial commerce. It offers its clients and customers value added services for digital payments: online, mobile and at the point of sale.
The company drives its long-term development with vigor, passion and vision. It is fervent about shaping the future of digital payment solutions.

Wirecard AG Revenue :


EUR 2016.2 million – FY ending 31st Dec, 2018
EUR 1488.6 million – FY ending 31st Dec, 2017

Competitive Analysis of Wirecard AG

SWOT
PESTLE

The SWOT analysis for Wirecard AG is presented below in a matrix followed by the detailed analysis report

Strengths
Weaknesses
1. Unique global license framework
2. Partnership with many significant brands
3. Strong focus on research and development
1. Controversies about accounting principles.
2. Involvement in multiple litigations
3. €3.5 billion scandal leading to bankruptcy
Opportunities
Threats
1. Market entry into China.
2. Growing demand for cashless world.
3. Generate new business models.		1. Highly competitive market.
2. Impact of COVID-19 outbreak.
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Detailed SWOT Analysis of Wirecard AG

Strength

1. Unique global license framework: Wirecard’s platform service is offered in more than 100 countries. With the combination of global algorithmic / risk management services and global license and payment solution, Wirecard is able to deliver on average 5-10% improved conversion rates. It owns licenses such as full banking license, multiple e-money acquiring and licensing licenses and scheme license in almost 33 countries. This provides key benefits for merchants like best risk management on global platform and broad payment and financial value-added service offerings. It also uses 3rd party licenses in operating in 100 countries which help in simpler integration for merchants and extension of regional coverage. Such a mix of license framework also helps Wirecard strengthen its position while providing large offerings.

2. Partnership with many significant brands: Wirecard has maintained a strong customer relationship and partnership. Many significant brands are included on this partnership like Allianz Prime, Aston Villa, DIHK, FedEx Express, Fitbit, Google Pay, IKEA, Mastercard, Qatar Airways, SAP, VISA and many more. Having such a strong network of partners does not only earn recognition but also helps in sharing knowledge and coming together to give the best experience to the customers. In the first 9 months of 2019, Wirecard was able to extend its customer gains, business extensions and partnership to many reputed firms worldwide. Some of these include Amway, Brightstar, ENUYGUN, OYO, Swatch, Yes Bank and many more. This consistent increasing partnerships with world-class firms gives Wirecard a competitive advantage.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threats

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

  • PayPal
  • Google Checkout
  • Moneybookers
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References used in Wirecard AG SWOT & PESTLE Analysis Report

1, Investor Presentation 2019 - https://ir.wirecard.com/download/companies/wirecard/Presentations/WDI_Investor_Presentation_9M2019.pdf
2. Annual Report 2018 - https://ir.wirecard.com/download/companies/wirecard/Annual%20Reports/DE0007472060-JA-2018-EQ-E-01.pdf
3. Wirecard’s suspect accounting practices revealed - https://www.ft.com/content/19c6be2a-ee67-11e9-bfa4-b25f11f42901
4. Wirecard Again Facing Accounting Fraud Allegations - https://www.pymnts.com/news/b2b-payments/2019/wirecard-again-faces-allegations-of-accounting-fraud/
5. Wirecard Accused of Ignoring Alleged Fraud in Indian Sale - https://www.bloomberg.com/news/articles/2020-02-14/wirecard-accused-of-ignoring-alleged-fraud-in-indian-sale
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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In-text: (SWOT & PESTLE.com, 2024)

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