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Woolworths Limited SWOT and PESTLE Analysis

ID : 5243453| Apr 2023| 22 pages

COMPANY PROFILE -Woolworths Limited

Business Sector :Retail, Diversified

Operating Geography :New Zealand, Australia, Global

About Woolworths Limited :

Woolworths, founded in 1924 and also known as ‘Woolies’ is the largest Supermarket chain in Australia. It is owned by Woolworths Limited. It began operating fresh food stores 60 years ago with advances in refrigeration technology and revolutionized transport and storage. Woolworths Group has diversified into several products and services, food and liquor retail being the prime focus followed by fuel, insurance sector, etc. and has over 197,700 employees as of FY23. Woolworths sells magazines, DVDs, health and beauty products, household products, pet and baby supplies, and stationery in addition to groceries (vegetables, fruit, meat, packaged foods, and so on). Woolworths Online (formerly HomeShop) is a supermarket's "click and collect" and home delivery service. Woolworths won Best Sustainable Display at the annual Creative Retail Awards in London for the 'Magical botanical gifting window: plastic waste' Christmas 2018 window displays. The first Mini Woolies were introduced in 2018 at St Edmund's College in Castle Hill, with 12 locations, and Woolworths announced in May 2022 that a further 25 would be available nationwide by June 2023.

The USP of Woolworths is that it is Australia’s biggest supermarket chain. Woolworths’ mission is “to deliver the best in convenience, value and quality for our customers”.

Woolworths Limited Revenue :


A$ 60.8 billion – FY ending June 26th 2022 (y-o-y growth 9.2%)
A$ 55.7 billion – FY ending June 27th 2021

Competitive Analysis of Woolworths Limited

SWOT
PESTLE
The SWOT Analysis for Woolworths is presented below:
Strengths
Weaknesses
1. One of the oldest and well-known retail brands in Australia
2. Large number of supermarkets and a huge market share
3. Broad range of products and services
4. Good amalgamation of online and brick and mortar-based sales channel
5. Strong commitment to environment and sustainability
1. Low presence across the globe
2. Woolworths’ dominant position has led to troubled supplier relations
3. Slammed for ridiculous packaging practices
4. Frequent recalls dent brand loyalty
Opportunities
Threats
1. Huge retail market in emerging economies
2. Leveraging big data analytics for efficiency and enhanced experience
3. Booming e-commerce market and online sales
4. Expansion into new popular healthcare service
5. Retail expansion through new supply chain facilities
1. Discounting wars with Coles
2. Aldi’s aggressive expansion to be followed by other players
3. Increasing instances of data-breaches
4. Collapse of Australia's largest cold-chain refrigeration transport company will impact supply chain
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Woolworths Limited

Strength

1. One of the oldest and well known retail brands in Australia: Woolworths was founded in 1924 and it is the largest supermarket grocery chain owner in Australia and also has a significant presence in New Zealand. It has a strong branding and most of the young Australians have their first jobs at Woolworths and the brand is also affectionately known as Woolies. Along with Coles, the retail industry is dominated by the duopoly market structure. The firm has displayed exemplary behavior as it enforced social distancing techniques, established pop-up vaccination clinics and provided health assistance to its workers regarding vaccination in terms of required leave. Its consistent financial performances over the years have helped it consolidate its place as the market leader in Australia.

2. Large number of Supermarkets and a huge market share: It has got quite a strong reach among the populace of Australia with 1451 stores and around 197,700 employees as of 2023. The retail chain has the leading market share in Australia with a 37% share, followed by Coles at 28%. The group owns 184 Countdown stores, 176 BIG W stores, 706 Direct-to-boot locations, 734 Pick-up locations, 875 Home Delivery stores and 10 CFCs and eStores. Additionally, it is also available digitally with 19.4 million visits a week in 2022.

The remaining section under "Strength" is available only in the "Complete Report" on purchase.

Weakness

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Opportunity

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Threat

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TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?

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References used in Woolworths Limited SWOT & PESTLE Analysis Report

1. Coles and Woolworths slammed over 'ridiculous' practice - https://au.news.yahoo.com/coles-and-woolworths-slammed-over-ridiculous-practice-045436915.html
2. Woolworths supermarket issues urgent hot cross bun recall in NSW store amid metal contamination fears - https://7news.com.au/lifestyle/food/woolworths-supermarket-issues-urgent-hot-cross-bun-recall-in-nsw-store-amid-metal-contamination-fears-c-10259984
3. Food recall: Woolworths own-brand sausages - https://www.9news.com.au/national/food-recall-woolworths-own-brand-sausages-western-australia/72acfeb3-4165-4151-8d12-1f6a2d6f4046
4. Woolworths confirms major expansion into popular new service growing demand - https://7news.com.au/lifestyle/supermarkets/woolworths-confirms-major-expansion-into-popular-new-service-growing-demand-c-10116497
5. Woolworths Group Annual Report 2022 - https://www.woolworthsgroup.com.au/content/dam/wwg/investors/reports/2022/full-year/2022%20Annual%20Report.pdf
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