COMPANY PROFILE -Woolworths Limited
Business Sector :Retail, Diversified
Operating Geography :New Zealand, Australia, Global
About Woolworths Limited :
Woolworths, founded in 1924 and also known as ‘Woolies’ is the largest Supermarket chain in Australia. It is owned by Woolworths Limited. It began operating fresh food stores 60 years ago with advances in refrigeration technology and revolutionized transport and storage. Woolworths Group has diversified into several products and services, food and liquor retail being the prime focus followed by fuel, insurance sector, etc. and has over 197,700 employees as of FY23. Woolworths sells magazines, DVDs, health and beauty products, household products, pet and baby supplies, and stationery in addition to groceries (vegetables, fruit, meat, packaged foods, and so on). Woolworths Online (formerly HomeShop) is a supermarket's "click and collect" and home delivery service. Woolworths won Best Sustainable Display at the annual Creative Retail Awards in London for the 'Magical botanical gifting window: plastic waste' Christmas 2018 window displays. The first Mini Woolies were introduced in 2018 at St Edmund's College in Castle Hill, with 12 locations, and Woolworths announced in May 2022 that a further 25 would be available nationwide by June 2023.
The USP of Woolworths is that it is Australia’s biggest supermarket chain. Woolworths’ mission is “to deliver the best in convenience, value and quality for our customers”.
Woolworths Limited Revenue :
A$ 60.8 billion – FY ending June 26th 2022 (y-o-y growth 9.2%)
A$ 55.7 billion – FY ending June 27th 2021
Competitive Analysis of Woolworths Limited
The SWOT Analysis for Woolworths is presented below:
| Strengths | Weaknesses |
1. One of the oldest and well-known retail brands in Australia
2. Large number of supermarkets and a huge market share
3. Broad range of products and services
4. Good amalgamation of online and brick and mortar-based sales channel
5. Strong commitment to environment and sustainability
| 1. Low presence across the globe
2. Woolworths’ dominant position has led to troubled supplier relations
3. Slammed for ridiculous packaging practices
4. Frequent recalls dent brand loyalty
|
| Opportunities | Threats |
1. Huge retail market in emerging economies
2. Leveraging big data analytics for efficiency and enhanced experience
3. Booming e-commerce market and online sales
4. Expansion into new popular healthcare service
5. Retail expansion through new supply chain facilities
| 1. Discounting wars with Coles
2. Aldi’s aggressive expansion to be followed by other players
3. Increasing instances of data-breaches
4. Collapse of Australia's largest cold-chain refrigeration transport company will impact supply chain
|
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Detailed SWOT Analysis of Woolworths Limited
Strength
1. One of the oldest and well known retail brands in Australia: Woolworths was founded in 1924 and it is the largest supermarket grocery chain owner in Australia and also has a significant presence in New Zealand. It has a strong branding and most of the young Australians have their first jobs at Woolworths and the brand is also affectionately known as Woolies. Along with Coles, the retail industry is dominated by the duopoly market structure. The firm has displayed exemplary behavior as it enforced social distancing techniques, established pop-up vaccination clinics and provided health assistance to its workers regarding vaccination in terms of required leave. Its consistent financial performances over the years have helped it consolidate its place as the market leader in Australia.
2. Large number of Supermarkets and a huge market share: It has got quite a strong reach among the populace of Australia with 1451 stores and around 197,700 employees as of 2023. The retail chain has the leading market share in Australia with a 37% share, followed by Coles at 28%. The group owns 184 Countdown stores, 176 BIG W stores, 706 Direct-to-boot locations, 734 Pick-up locations, 875 Home Delivery stores and 10 CFCs and eStores. Additionally, it is also available digitally with 19.4 million visits a week in 2022.
The remaining section under "Strength" is available only in the "Complete Report" on purchase.
Weakness
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Opportunity
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Threat
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The PESTLE Analysis for Woolworths is presented below:
| Political | Economical |
1. Political pressure against the duopolistic nature of the retail market
2. Impact of Russia-Ukraine war on retailers
| 1. Inflation driving shift-away from dining
2. Easing regulations in retail paving way for new entrants
|
| Social | Technological |
1. Poor relationships with suppliers leading to change in business culture
2. Growing demand for transparent and convenient shopping experiences
| 1. Implementation of SAP-based merchandising system to improve efficiency
2. Embracing data-driven retail for improved decision making and enhanced shopping experiences
3. Leveraging AI for dynamic aisle optimisation
|
| Legal | Environmental |
1. Involvement in lawsuits and litigations
2. Legal action over underpayment of workers
3. Criticism over the Privacy Act
| 1. Investments in energy efficiency and carbon initiatives
2. Corporate giants push for fuel efficiency standards and EV uptake in Australia
3. Phase-out of in-store plastic shopping bags
|
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Detailed Pestle Analysis of Woolworths Limited
Political
This section is available only in the 'Complete Report' on purchase.
Economic
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Social
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Technological
This section is available only in the 'Complete Report' on purchase.
Legal
This section is available only in the 'Complete Report' on purchase.
Environmental
1. Investments in energy efficiency and carbon initiatives: Retailers need to recognize the environmental impact they have across the value chain and work with all the stakeholders to minimize the impact. Food retail relies on refrigeration to a great extent and Woolworths 50% of greenhouse gas emissions are associated with refrigeration. The company is using science-based targets to assess the environmental impacts of its operations. Further all Woolworths’ supermarkets now use reduced carbon refrigeration systems which have 75% less global warming potential than conventional systems. For its goal of achieving 100% green electricity by 2025, the group signed first Purchase Power Agreement to transition to green electricity, which will power 30% of the group’s energy needs in 2022. Additionally, it has taken steps to fulfill goals of becoming an inclusive workplace, sustainable brand packaging and zero food waste to landfill by 2025.
The remaining section under "Environmental" is available only in the "Complete Report" on purchase.
On purchase the Woolworths Limited SWOT and PESTLE Analysis PDF report will reach you within minutes. At rare times, a slight delay not exceeding 1 hour might be caused.
TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
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References used in Woolworths Limited SWOT & PESTLE Analysis Report
1. Coles and Woolworths slammed over 'ridiculous' practice - https://au.news.yahoo.com/coles-and-woolworths-slammed-over-ridiculous-practice-045436915.html
2. Woolworths supermarket issues urgent hot cross bun recall in NSW store amid metal contamination fears - https://7news.com.au/lifestyle/food/woolworths-supermarket-issues-urgent-hot-cross-bun-recall-in-nsw-store-amid-metal-contamination-fears-c-10259984
3. Food recall: Woolworths own-brand sausages - https://www.9news.com.au/national/food-recall-woolworths-own-brand-sausages-western-australia/72acfeb3-4165-4151-8d12-1f6a2d6f4046
4. Woolworths confirms major expansion into popular new service growing demand - https://7news.com.au/lifestyle/supermarkets/woolworths-confirms-major-expansion-into-popular-new-service-growing-demand-c-10116497
5. Woolworths Group Annual Report 2022 - https://www.woolworthsgroup.com.au/content/dam/wwg/investors/reports/2022/full-year/2022%20Annual%20Report.pdf
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