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Workday SWOT and PESTLE Analysis

ID : 52542153| May 2023| 27 pages

COMPANY PROFILE -Workday

Business Sector :Information Technology

Operating Geography :United States, North America, Global

About Workday :

Workday is a leading provider of cloud-based enterprise software solutions for human resources (HR), finance, and analytics. Founded in 2005, the company is headquartered in Pleasanton, California, and has offices around the world. Workday's mission is to help organizations build better workplaces by delivering modern, easy-to-use software that is accessible from anywhere, at any time, on any device. Workday's flagship product is its human capital management (HCM) suite, which includes modules for HR, payroll, benefits, talent management, and more. The company's financial management software provides organizations with tools to manage their accounting, procurement, expenses, and projects. Workday also offers a range of analytics and reporting solutions, including data discovery and visualization, financial management analytics, and workforce planning and analytics. As of early 2023, the company employed over 17,700 people. In 2022, Workday won for Best Company for Diversity 2022, Best Company for Women 2022, Best CEO 2022, Best Company Culture 2022, Best Company Perks & Benefits and Best Company Work-Life Balance.

The USP of Workday lies in it being a leading cloud-based enterprise software solutions that offer a unified and user-friendly platform for managing HR, finance, and analytics. Workday is committed to its core values since day one.

Workday Revenue :


US $1.65 Billion - FY ended Jan 31, 2023 (year-on-year growth of 19.6 %)
US $1.38 billion - FY ended Jan 31, 2022

Competitive Analysis of Workday

SWOT
PESTLE
The SWOT analysis of Workday is presented below:
Strengths
Weaknesses
1. Large, growing customer base
2. Cloud-based HR software products
3. Multiple-year subscription contracts
4. Ease of accessibility via mobile app
5. Mergers & acquisitions strengthening offerings and market expansion
6. Efficient application of ML and AI in the core business
7. Powerful analytics and benchmarking capabilities
1. History of cumulative losses over the years
2. Absence of offline operational capabilities
3. Limited customer base
Opportunities
Threats
1. Expanding the product line
2. Growth in the global CRM and HCM market size
3. Customers are migrating to higher-end products.
4. A stronger emphasis on increasing technical operations infrastructure
5. Expansion of applications and customer support localization efforts to tap into new markets and increase global market share
1. Intense competition in HCM software segment
2. Investment in technological upgrades
3. Vulnerability to the effects of global economic and geopolitical uncertainty, necessitating mitigating strategies.

SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Workday

Strength

This section is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

1. Expanding the product line: Workday is venturing into adjacent markets to increase its revenue growth. Workday started with HCM and went on to venture into ERP space like accounting, recruiting, time tracking, and purchasing. It also created Workday Learning application that is built in the company’s core HCM and financial management offerings. They are also expanding their application frameworks in order to introduce new powerful features. Also, the mergers and acquisitions have helped the company to venture into the space where they have not been active and grab the customer share too. When they go for acquiring new companies that caters to different set of customers with different product lines, they widen their services too. For example – Workday’s customer’s base range is 450+ customers whereas Adaptive Insights has a customer base as huge as 3400+ customers. On the acquisition of the latter, Workday was able to provide tailored products and recommendations based on their data to new customers and increase its involvement of company information. 2. Growth in the global CRM and HCM market size: The global human capital management market is exhibited to grow from $25.53 billion in 2022 to $46.85 billion by 2029, exhibiting a CAGR of 9.1% during the forecast period. The HCM market has been rising exponentially due to enhancement of technology in this sector. Real-time-based solutions are in demand and organizations are looking for software solutions that can solve the specific demands that ERP and CRM are failing to do. The demand for HR solutions has been rising among large enterprises. The solutions are gaining popularity in various industry verticals like manufacturing, BFSI, education, energy, etc. The global market of CRM software is highly competitive. According to a report by Market Research Future, global CRM Market Software is expected to grow up to 35 billion by 2023 registering a Compound Annual Growth Rate of 6% during 2017-2023. The global customer relationship management market is projected to grow from $63.91 billion in 2022 to $145.79 billion by 2029, at a CAGR of 12.5% during the forecast period. The remaining section under "Opportunity" is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

  • Salesforce
  • Oracle
  • Ultimate Software Group
  • Automatic Data Processing
  • Infor Global Solutions
  • Ceridian

Key Business Segments / Diversification :

Workday
Financial Management Human Capital Management Financial Performance Management
Learning Application Payroll Planning Time Tracking
Recruiting Application Prism Analytics
Workday Student.
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TABLE OF CONTENTS
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Check Out Analysis of Other Relevant Companies

References used in Workday SWOT & PESTLE Analysis Report

1. Annual Report - https://app.quotemedia.com/data/downloadFiling?webmasterId=101533&ref=117287473&type=PDF&symbol=WDAY&companyName=Workday+Inc.&formType=10-K&dateFiled=2023-02-27&CK=1327811
2. Website - https://www.workday.com/
3. Newsroom - https://newsroom.workday.com/
4. Global Growth to Slow through 2023, Adding to Risk of ‘Hard Landing’ in Developing Economies - https://www.worldbank.org/en/news/press-release/2022/01/11/global-recovery-economics-debt-commodity-inequality
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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Workday SWOT and PESTLE Analysis - SWOT & PESTLE.COM

SWOT & PESTLE.com (2024). Workday SWOT and PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/workday/ [Accessed 27 May, 2024].

In-text: (SWOT & PESTLE.com, 2024)

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