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World Wrestling Entertainment Inc. (WWE) SWOT and PESTLE Analysis

ID : 521698053| Apr 2023| 21 pages

COMPANY PROFILE -World Wrestling Entertainment Inc. (WWE)

Business Sector :Entertainment

Operating Geography :United States, North America, Global

About World Wrestling Entertainment Inc. (WWE) :

World Wrestling Entertainment Inc. (WWE) is a publicly-traded American entertainment company that primarily focuses on professional wrestling. The company was founded in 1952 by Jess McMahon and Toots Mondt, and it has since grown into a global brand with millions of fans around the world. WWE is headquartered in Stamford, Connecticut, and is publicly traded on the New York Stock Exchange under the ticker symbol WWE. WWE produces live and televised events, including its flagship program Monday Night Raw and its secondary program SmackDown, as well as numerous pay-per-view events throughout the year. In addition to wrestling, WWE also produces other forms of entertainment, such as reality shows, documentaries, and animated programming. WWE has a massive roster of professional wrestlers, many of whom have become household names over the years, including John Cena, The Rock, Stone Cold Steve Austin, and many more. The company also has a talent development program known as NXT, which serves as a training ground for up-and-coming wrestlers. In addition to its entertainment offerings, WWE has a diverse range of business ventures, including merchandise sales, sponsorships, and partnerships with other companies. The company has also expanded into international markets, with a presence in over 180 countries around the world. As of early 2023, WWE employed over 890 people.

The USP of WWE lies in it being an integrated media organization and recognized leader in global entertainment. The mission statement of WWE reads, “Recognize and provide opportunities to individuals and organizations dedicated to the service of their country and communities.”

World Wrestling Entertainment Inc. (WWE) Revenue :


US$ 325.3 million - FY ending 31st March 2022 (y-o-y growth 4.83%)
US$ 310.3 million - FY ending 31st March 2021

Competitive Analysis of World Wrestling Entertainment Inc. (WWE)

SWOT
PESTLE
The SWOT analysis for World Wrestling Entertainment (WWE) is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. WWE boasts of record-breaking viewership records
2. WWE is the king of the ring on digital platforms with strong media segment.
3. Multi-year expansion of successful programming partnership with A&E network for commissioning of more than 130 new hours of premium content.
4. WWE partnered up with Fanatics to amplify sports and entertainment experience for its growing global fanbase.
5. Continuous efforts to capture significant international market position throughout the year via live events and relaunches.
1. Vince McMahon’s hush money scandal led to rise in operating expenses in 2022.
OpportunitiesThreats
1. UFC and WWE merger to create a giant sports entertainment company
2. WWE announced strategic partnership with MBS GROUP which is a great opportunity to expand viewership in MENA.
3. Global livestreaming market is projected to grow at CAGR of ~20% and live content is the core business competency of WWE.
4. WWE can monetize its content by regionalizing and localizing it outside of the U.S.
1. Failure to attract, retain and expand customer base in a tight media marketplace could derange WWE’s market position and revenues
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Detailed SWOT Analysis of World Wrestling Entertainment Inc. (WWE)

Strength

1. WWE boasts of record-breaking viewership records: WWE's TV-PG programming is distributed through various partners such as NBCUniversal, FOX, BT Sport, Sony India, and Rogers, reaching over 1 billion homes worldwide and broadcasted in 25 different languages. During the 2023 Elimination Chamber event held in Montreal, Canada, WWE set several records, including the highest gate and viewership for any Elimination Chamber event. The event also boasted the largest gate in Elimination Chamber history and saw a 300% increase in sponsorship compared to the previous year. Moreover, the main event featuring Roman Reigns and Sami Zayn for the Undisputed Universal Title was considered one of the best matches in Elimination Chamber history and received over 20 million views on social media. WWE also experienced a 54% increase in viewership during this event compared to the previous year. Furthermore, the 2023 Royal Rumble event held in San Antonio, Texas, became the most-viewed and highest-grossing event in the company's history. The event broke all-time records in terms of gate, merchandise, and sponsorship, with merchandise sales increasing by 135% compared to the previous year and sponsorship revenue increasing by almost 200%. The Roman Reigns-Sami Zayn match at this event generated over 20 million views on social media, becoming the most-watched WWE clip of 2023. Outside of the US, WWE has a significant following in India, where it is the second most-watched sport after cricket. The country has an audience of 386 million unique TV viewers per year, making it WWE's largest market outside of the US.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

  • Ligabusinessinform
  • The GIST
  • One Championship
  • Bleacher Report
  • Home Box Office Inc
  • DreamWorks Animation LLC
  • Ultimate Fighting Championship
  • Public Broadcasting Service
  • Professional Bowlers Association
  • WGBH Co.

Major Brands :

  • Raw
  • Smackdown
  • NXT
  • NXT UK
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References used in World Wrestling Entertainment Inc. (WWE) SWOT & PESTLE Analysis Report

1. WWE shatters All-Time Gate as well as viewership records - https://www.wwe.com/shows/royalrumble/article/wwe-shatters-all-time-gate-as-well-as-viewership-records
2. WWE’s presence online broadens, doesn’t appear to be slowing down - https://businessmirror.com.ph/2023/02/26/wwes-presence-online-broadens-doesnt-appear-to-be-slowing-down/
3. WWE pulls plug on programming, network in Russia - https://www.reuters.com/lifestyle/sports/wwe-pulls-plug-programming-network-russia-2022-03-03/
4. Streaming platforms take to hybrid model for price-sensitive consumers: Report - https://www.livemint.com/industry/media/streaming-platforms-take-to-hybrid-model-for-price-sensitive-consumers-report-11677561438307.html
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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World Wrestling Entertainment Inc. (WWE) SWOT and PESTLE Analysis - SWOT & PESTLE.COM

SWOT & PESTLE.com (2024). World Wrestling Entertainment Inc. (WWE) SWOT and PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/world-wrestling-entertainment/ [Accessed 06 Dec, 2024].

In-text: (SWOT & PESTLE.com, 2024)

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World Wrestling Entertainment Inc. (WWE) SWOT and PESTLE analysis has been conducted by Rashim Verma and reviewed by senior analysts from Barakaat Consulting.

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