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Xero SWOT & PESTLE Analysis

ID : 521044453| Oct 2021| 18 pages

COMPANY PROFILE -Xero

Business Sector :SaaS, Accounting Software

Operating Geography :New Zealand, Australia, Global

About Xero :

Xero is a public technology firm based in New Zealand that trades on the Australian Securities Exchange. In 2006, the business was established in Wellington by Rod Drury and Hamish Edwards. The company is a small and medium-sized business accounting software platform that is hosted in the cloud. It allows users to keep track of cash flow, management, invoicing, payments, reporting, and pay runs. Users can choose from three monthly membership packages for Xero: beginning, standard, or premium. The software is available for iOS and Android devices. The software as a service (SaaS) model is used by Xero, and its solutions are sold on a subscription basis based on the kind and number of company entities controlled by the subscriber. Over 180 countries use its products. The company has a community of over 1,000 third-party apps and over 300 banking and financial partner integrations. On August 16, 2021, ACCA and Xero expanded their partnership to prepare Singapore's next generation of accounting professionals for the future.

Xero's Unique Selling Point or USP is that it is one of the fastest-growing software a service firms in the world, leading the cloud accounting markets in New Zealand, Australia, and the United Kingdom with a world-class team of over 3,500 employees. The mission statement of Xero reads, "To positively impact the world by helping small businesses thrive".

Xero Revenue :


NZ $848 million - FY ending 31st March, 2021
NZ $718 million - FY ending 31st March, 2020

Competitive Analysis of Xero

SWOT
PESTLE
The SWOT analysis for Xero is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. Best cloud security and unlimited users allowed
2. Global company with 2.7 million subscribers
3. Well diversified by providing multiple financial services in 800+ applications
4. High integration with financial institutions
1. Its mobile application not very comprehensive
2. Live support not available for subscribers
3. Lost the big US market to competitor
4. Expensive compared to competitors
OpportunitiesThreats
1. SaaS and Accounting Software business to grow
2. Digital technologies and cloud services projected to grow substantially
3. Potential to increase its market share in Europe, Asia and US
1. Its cloud-based ecosystem can be impacted by data privacy laws.
2. Covid 19 pandemic has impacted and shutdown many partners businesses
3. High dependence on cloud service provider
4. Susceptibility to cyber attacks
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Xero

Strength

1. Best cloud security and unlimited users allowed: Xero allows its subscribers to add unlimited users for any subscription plan they purchase. This makes the software very scalable for its clients. The use of software can easily grow as the business grows. Xero allows for bank accounts to be connected and can generate invoices for payment received. It can suggest matches between accounting entries and financial transactions taking place. Xero features one of the most secure cloud infrastructures. It uses amazon web services (AWS) as its hosting platform. Cyber security is an ever-increasing concern due to the rising number of sophisticated cyber-attack taking place. Xero uses multiple level of user authentication, data encryption, network protection, secure data centers to increase security and make itself and its clients safe from cyber threats. This New Zealand–domiciled public technology company, is certified as compliant with ISO/IEC 27001:2013 which is globally recognized as the premier information security management system (ISMS) standard. Xero complies with the Payment Card Industry Data Security Standard (PCI DSS).

The remaining section under "Strengths" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

1. SaaS and Accounting Software business to grow: SaaS stands for software as a service. SaaS solutions are great for clients because they provide reliability, accuracy, scalability, accessibility and cost-effective solution. SaaS and cloud allow enterprises to focus on their business rather than maintenance, startup and ancillaries of IT infrastructure etc., if they had an inhouse software. Xero provides a cloud accounting software as SaaS product. The growth of SaaS goes along with the rise of adoption of digital technology across the world. The accounting software industry is expected to expand at 8% CAGR in the coming decade. It has massive scope because accounting being a horizontal is required by all the companies, be it big corporations or SMEs. It is applicable in all businesses across all verticals, be it Automobile, Health Care, FMCG, Government and Public sector etc. The accounting software business is expected to reach US $20.5 billion by 2026.

The remaining section under "Opportunity" is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

SWOT & PESTLE (combined)
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TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?

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Check Out Analysis of Other Relevant Companies

References used in Xero SWOT & PESTLE Analysis Report

1. Investor Information | Xero US - https://www.xero.com/us/about/investors/

2. Xero Limited 2020 Annual Report - https://www.xero.com/content/dam/xero/pdf/about-us/xero-limited-annual-report-fy20.pdf

3. Xero Review 2021 | Accounting Software Reviews - business.com - https://www.business.com/reviews/xero-accounting-software/

4. Investor briefing full year results to 31 March 2021 - https://www.xero.com/content/dam/xero/pdf/about-us/xero-investor-presentation-fy2021.pdf

5. Why Xero investors should forget the US market - https://www.afr.com/technology/why-xero-investors-should-forget-the-us-market-20201110-p56d8y

The detailed complete set of references are available on request in the 'Complete report' on purchase.

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Xero SWOT & PESTLE Analysis - SWOT & PESTLE.COM

SWOT & PESTLE.com (2021). Xero SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/xero/ [Accessed 19 Oct, 2021].

In-text: (SWOT & PESTLE.com, 2021)

Copyrights and Disclaimer

Xero SWOT and PESTLE analysis has been conducted by Mukesh Anand and reviewed by senior analysts from Barakaat Consulting.

Copyright of Xero SWOT and PESTLE Analysis is the property of Barakaat Consulting. Please refer to the Terms and Conditions and Disclaimer for usage guidelines.

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