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Xerox SWOT & PESTLE Analysis

ID : 52708753| Sep 2020| 15 pages

COMPANY PROFILE -Xerox

Business Sector :Technology hardware and Imaging solutions

Operating Geography :USA, North America, Global

About Xerox :

Xerox Holdings Corporation is a leading global provider of digital print technology and related services, software and solutions. The company was founded in 1906 as the Haloid Company, which manufactured and distributed photographic paper, but changed its name to Xerox Corporation in 1961.It operates as a holding company. The American corporation is headquartered at Norwalk, Connecticut with 27,000 employees worldwide as of January 2020.The Company, through its subsidiaries provides printers, scanners, supplies, and accessories. Xerox Holdings serves various sectors worldwide including health care, insurance, government and retail. The Company helps its customers improve their productivity through the development of secure and automated solutions. Giovanni (John) Visentin is the current Vice Chairman and Chief Executive Officer of Xerox Holdings Corporation. Xerox’s recent awards include BLI Award in 2019 for “Outstanding Tabloid Colour Printer for Large Workgroups”. It was even ranked number 67 on the Forbes list of the world’s most reputable companies based on a survey of 170,000 respondents. There are several awards for most ethical company, Social Responsibility Practices, sustainability performance and various other recognitions in the last decade (2010 to 2020).
Xerox mission statement is to “Innovates the way the world communicates, connects and works, helping companies deliver breakthrough experiences to improve and grow their business.”

Xerox Revenue :


US$ 9,066 million - FY ended 31st December 2019 (y-o-y growth negative 6.2%)
US$ 9,662 million - FY ended 31st December 2018

Competitive Analysis of Xerox

SWOT
PESTLE
The SWOT analysis for Xerox is presented below :
Strengths
Weaknesses
1. High cash flows and liquidity
2. Implementation of Project Own It initiative
3. Strong data security compliance
4. Maintaining responsible supply chains
1. Falling revenues since last few years
Opportunities
Threats
1. Expansion to adjacent and new markets
2. Partnership of Xerox with HP for Device-as-a-Service (DaaS)
3. Strong growth in Managed print services (MPS) market
4. Investments in key areas of technology to drive innovation
5. Opportunities in vertical service bundles such as Retail, Insurance and Healthcare leveraging digital capabilities
1. Intense competition from global companies
2. Increase in import tariff rates
3. Retaining key personnel and management
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Xerox

 

Strength

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Weakness

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Opportunity

1. Expansion to adjacent and new markets: Xerox has made an analysis for the period 2018-2020, based on available market data sources and they hope to expand their market by $54billion according to it. Xerox intends to grow their core business and expand into adjacent and new solutions. Their existing market of A3 Multifunction Printers, A4 Multifunction Printers, Managed Services and High-end/ Production, Flat is expected to value $68billion, and, adjacent market of Digital Services and Software is estimated to value $34billion approximately. Xerox, being highly involved in developing and integrating new technologies through PARC, has a very optimistic estimation about the new market of Digital Packaging, 3D Printing, IoT Sensors & Services and AI Workflow Assistants, which is expected to value $23 billion altogether. Although 3D Printing is not yet commercialized completely, Xerox expects it to grow at a rate of 25%.

2. Partnership of Xerox with HP for DaaS: HP Inc. and Xerox being two printer industry giants, and also rivals to each other, have decided to team-up to develop the nascent Device-as-a-Service (DaaS) market, with Xerox becoming a Device-as-a-Service specialist in HP's Partner First program. As part of the new arrangement, Xerox will be sourcing certain HP A4 devices as well as entry-level HP A3 devices in order to provide those devices running on Xerox's ConnectKey software. Xerox brings strong penetration in the SMB market along with services capabilities to the DaaS push, which the HP executives have identified as a central focus for their PC business evolution. The companies have also stated that Xerox will be selling HP PCs, displays and accessories through the DaaS program. In return, HP will provide Xerox’s cloud-based content management platform DocuShare Flex on its commercial PCs in the U.S. The Xerox management considers that the partnership will broaden the portfolio of their products, software and services, expand the reach of DocuShare Flex, increase productivity in their toner facilities, strengthen ConnectKey’s position in their printer family, and make them a formidable player in the IT Solutions business especially with the small to midsize business. Although the partnership of the two companies is has been cancelled as of now due to the corona virus outbreak.

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Threat

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Major Competitors :

SWOT & PESTLE (combined)
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Check Out Analysis of Other Relevant Companies

TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
References used in Xerox Analysis Report

1. Xerox Annual Report 2019 - https://www.news.xerox.com/internal_redirect/cms.ipressroom.com.s3.amazonaws.com/84/files/20203/2019-Xerox-Annual-Report.pdf

2. Xerox Company Profile - https://www.bloomberg.com/profile/company/XRX:US

3. Xerox Investor Day 2019 - https://www.news.xerox.com/internal_redirect/cms.ipressroom.com.s3.amazonaws.com/84/files/20191/Xerox-2019-Investor-Day_201902062125.pdf

4. Xerox CSR Report - https://www.xerox.com/en-us/about/corporate-social-responsibility

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Xerox SWOT & PESTLE Analysis - SWOT & PESTLE.COM

SWOT & PESTLE.com (2020). Xerox SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/xerox/ [Accessed 27 Nov, 2020].

In-text: (SWOT & PESTLE.com, 2020)

Copyrights and Disclaimer

Xerox SWOT and PESTLE analysis has been conducted by Shalmali Chakraborty and reviewed by senior analysts from Barakaat Consulting.

Copyright of Xerox SWOT and PESTLE Analysis is the property of Barakaat Consulting. Please refer to the Terms and Conditions and Disclaimer for usage guidelines.

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Xerox SWOT & PESTLE Analysis
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