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Yamaha Motor SWOT and PESTLE Analysis

ID : 52733453| Feb 2023| 15 pages

COMPANY PROFILE -Yamaha Motor

Business Sector :Automobiles

Operating Geography :Japan, Asia, Global

About Yamaha Motor :

Yamaha Motor Company is a Japanese manufacturer of motorized products like motorcycles, outboard motors, snowmobiles, etc., headquartered in Hamamatsu, Japan. The company was founded in 1955 and has grown into a worldwide corporation having 55,255 employees. It has 140 subsidiaries and affiliates in 30 countries, with products sold in 180 countries. Yamaha considers itself as a Kando creating company, which means its goal is to offer a more fulfilling life and new excitement to people across the world. Yamaha aims to be the company that people look to for new exciting products that provides deep satisfaction and high value. The company strives to realise its corporate mission of becoming a Kando creating company through its management principles and action guidelines. The management principles are: creation of value that exceeds customer expectations, establishment of a corporate environment fostering self-esteem, and fulfillment of social responsibilities worldwide. The action guidelines are: acting with speed, spirit of challenge, and persistence. Ever since its inception, Yamaha has strived to create diverse value through its services and products.
Yamaha Motor’s mission statement reads that it “Strives to realize peoples dreams with ingenuity and passion, and to always be a company people look to for the next exciting product or concept that provides exceptional value and deep satisfaction”.

Yamaha Motor Revenue :


1,664.8 billion Yen - FY ending 2019 (y-o-y growth 0.5%)
1,673.1 billion Yen - FY ending 2018 (y-o-y growth 0.2%)
1,670.1 billion Yen - FY ending 2017

Competitive Analysis of Yamaha Motor

SWOT
PESTLE
The SWOT analysis of Yamaha Motor is presented below:
Strengths
Weaknesses
1. Core technical competencies that enabled business diversification
2. Strong focus on Research and Development
3. Design strategy focused on entire organization
4. Unique theoretical-value-based production initiative for total optimization in manufacturing
1. Decline in financial results
2. Consequences of major accidents involving Yamaha products
Opportunities
Threats
1. Innovation through “ART for Human Possibilities”
2. Strategic partnerships for innovation
3. Rising demand for large outboard motors in developed markets
4. Growing e-bike market worldwide
5. Growing motorcycle market in Philippines
1. Business disruption by natural disasters
2. Rising incidents of cyber attacks
3. High competition across markets and segments
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Detailed SWOT Analysis of Yamaha Motor

 

Strength

This section is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

1. Innovation through “ART for Human Possibilities”: Yamaha aims to expand people’s possibilities and improve their lives through the ‘ART for Human Possibilities’ initiative. This is reflected in its ideals of "Advancing Robotics", "Rethinking Solutions - Taking on social issues according to the unique style of Yamaha," and "Transforming Mobility." Yamaha entered invested 10 billion Yen in a robotics business integration with Shinkawa and Apic Yamada. The company also invested in Tokyo Robotics. In mobility, Yamaha began evaluation trials of the small standing mobility ‘TRITOWN’ while promoting commercialization and accelerating R&D efforts. In solutions, Yamaha is planning a full-scale entry into the forest survey business with industrial unmanned helicopters, and began trials of agricultural Unmanned Group Vehicles. These multiple initiatives under the ART flag has the potential for major growth opportunity for the company in the coming years.

2. Strategic partnerships for innovation: Yamaha partners with other companies and agencies to utilize synergies for innovative solutions in order to tap growth opportunities and solve problems. The company has collaborated with Taiwan’s Gogoro Inc for development of electric scooters with sharing of battery swapping stations. This partnership is solving the problem of global warming while at the same time proving to be a great business opportunity through expansion of the electric scooter market by providing great customer convenience. Yamaha has also partnered with the ride hailing service Grab Holdings Inc for development of next generation mobility services in Southeast Asia, particularly in Indonesia.

The remaining section of “Opportunity” is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

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References used in Yamaha Motor SWOT & PESTLE Analysis Report

1. Business Results for the Fiscal Year Ended December 31, 2019 https://global.yamaha-motor.com/ir/library/report/pdf/2019/2019report-e.pdf

2. Annual report 2018 https://global.yamaha-motor.com/ir/annual/integrated2018/pdf/Integrated2018_en_all.pdf

3. Yamaha launches 4 new mid-drive e-bikes in the USA https://newatlas.com/yamaha-2018-ebikes/56215/

4. Yamaha fights for pole position in Philippine motorcycle market https://asia.nikkei.com/Business/Business-trends/Yamaha-fights-for-pole-position-in-Philippine-motorcycle-market

The detailed complete set of references are available on request in the 'Complete report' on purchase.

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SWOT & PESTLE.com (2025). Yamaha Motor SWOT and PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/yamaha-motor/ [Accessed 28 Mar, 2025].

In-text: (SWOT & PESTLE.com, 2025)

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Yamaha Motor SWOT and PESTLE analysis has been conducted by Nipunn V and reviewed by senior analysts from Barakaat Consulting.

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