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ZTE SWOT & PESTLE Analysis

ID : 52421853| Aug 2018| 15 pages

COMPANY PROFILE -ZTE

Business Sector :Telecom and Information technology

Operating Geography :China, Asia, Global

About ZTE :

China’s ZTE Corporation engages in the design, development, production, distribution, and installation of telecom equipment, communication system and information system for various lines of businesses such as government, businesses, carriers etc. The company was founded in 1985 and is headquartered in Shenzhen, Guangdong province. ZTE services ranges from providing wireless, wired line, telecom overall solutions and core services to consultation services to various markets entities such as governments, consumers on Big Data, Cloud Computing in 160 countries across the globe. ZTE Corporation, a limited company incorporated in China, which features on the Shenzhen Stock Exchange and the Hong Kong Stock Exchange, respectively This global leader in telecommunications and information technology, “is committed to a vision of balanced, sustainable development in the social, environmental and economic arenas.” ZTE’s vision statement reads “To become a distinguished global leader in the M-ICT era.” ZTE’s mission statement reads “We will spare no effort in providing cool, green and open ICT products and experiences to the world. For our partners who share in this vision, we will establish a safe, open and collaborative platform to help them achieve their goals.”

ZTE Revenue :


RMB108.82 billion – FY ending 31st Dec 2017. (y-o-y growth 7.49%)
RMB 101.23 billion– FY ending 31st Dec 2016.  

Ownership / Major shareholders :


As of July 2018, the major shareholders of the company are as follows –
1) ZTE New Communication Co. Ltd (37.5%)
2) China Security Finance Corp. Ltd. (3.13%)
3) Hui Gang Sun (1.91%)
4) China Investment Corp. (1.55%)
5) Hunan Nantian Corp. (2.08%)
6) GF FUND Management Co. Ltd (0.97%)
7) Bosera Asset Management Co. Ltd. (0.88%)
8) Harvest Fund Management Co. Ltd. (0.85%)
9) China Asset Management Co. Ltd. (0.77%)
10) China Southern Asset Management Co. Ltd (0.71%)

Competitive Analysis of ZTE

SWOT
PESTLE
The SWOT analysis for ZTE is presented below:
Strengths
Weaknesses
1. Extensive customer and dealer network globally
2. Strong presence in GSM telecom equipment worldwide
3. Robust R&D
4. Focus on three specialty units
1. Poor ethical standards
2. High dependency on domestic markets
3. Vulnerability to malware and phishing
Opportunities
Threats
1. Growing market share internationally
2. Expanding IoT efforts
3. Explore emerging economies
4. Growth through partnerships and alliances:

1. Lowering of tariffs under China’s 13th five-year plan
2. Ban levied by the US Government
3. Forbidding sale of ZTE phones across US military bases globally
4. Brand loss due to involvement in bribery & security violations
5. Intense competition and pricing pressures
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Detailed SWOT Analysis of ZTE

Strength

1. Extensive customer and dealer network globally: ZTE has consumers, dealers, carriers, businesses and public-sector customers in over 160 countries around the world to enable increased connectivity and productivity; this has built for them a strong distribution network. The global telecommunications and information technology giant, can leverage these connections for business maintenance and expansion when needed. Presence of such extensive network lends the company a competitive advantage over new entrants and increase their margins. The ZTE Group actively pursued global network building and technical evolution and enhanced its global market positions 43.1% of the Group’s overall operating revenue, totalling RMB46.86 billion came from international markets.

2. Strong presence in GSM telecom equipment worldwide: As an aggregate arrangement supplier, ZTE gives an end-to-end GSM/GPRS/EDGE network solution for operators, which includes system equipment, service platform and terminals. ZTE has additionally finished its GSM solutions for 850M, 900M, 1800M, 1900M and EGSM. Besides, different benchmarks and customized services can be produced on ZTE VAS platform, and adaptable O&M techniques are provided for the whole system. ZTE´s GSM network features high integration, stable performance, good compatibility and strong adaptive capabilities. After years of market development, ZTE´s GSM products have been adopted by more than 40 operators located in over 30 countries. With about 50 million lines installed, ZTE ranks itself amongst the leading GSM equipment providers in the world. ZTE´s GSM growth follows major wins in India, Sri Lanka and other markets. In 2017, ZTE in a joint venture with Wind Tre and Open Fibre of Italy, heralded the first 5G pre-commercial network in Europe. It also launched ThingxCloud, a new-generation IOT platform and SBA 5G core network products. The Corporation announced the launch of a full range of 5G pre-commercial application base stations which is a big leap for the industry’s 5G commercialisation process. ZTE pioneered in the application of 5G technologies in 4G setting and came out trumps in launching the commercialised Massive MIMO products. In network architecture, ZTE set up Cloud ServCore, a service-oriented prototype 5G cloud solution, which was successfully deployed over 240 SDN/NFV commercial/experimental bureaus around the world.

3. Robust R&D: ZTE has confidence in innovation and advancement as core values of the organization, hence they invest over 10% of yearly income in R&D. The organization has set up best in class R&D centres in USA, Canada, Sweden, China et cetera, and utilizes more than 30,000 research experts in the advancement of cutting edge technologies including 5G, the Internet of Things, NFV, SDN, Cloud Computing and Big Data. ZTE has filed applications for more than 69,000 patents, with more than 30,000 granted. Since 2010, ZTE has been positioned among the world's Top-3 for patent applications under the Patent Cooperation Treaty (PCT) every year, as indicated by the World Intellectual Property Organization and secured first place in international patent application in 2017. It is also credited with launching RoseFinch7100, the first NB-IoT secure IOT chip developed in China. The XTE Group was also a pivotal member in the research of 5G technologies and standards. As a core participant of IMT-2020, ZTE spear-headed over 30% of its topical research projects and served as the leader of three core research groups: the IEEE group, network technology group and transmission technology group, respectively.

4. Focus on three specialty units: Carrier networks (54%), terminals (29%) and media telecommunication (17%). ZTE's centre items are wireless, exchange, access, optical transmission, and data telecommunications gear; mobile phones; and telecommunications software. It likewise offers products that provide value-added services, for example, video on request and streaming media. ZTE fundamentally offers products under its own particular name but is also an OEM (Original Equipment Manufacturer). ZTE is one of the top five largest cell phone makers in its home market.

Weakness

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Opportunity

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Threat

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Major Competitors :

ul style="list-style-type: square">
  • Samsung
  • LG
  • Ciena
  • Sony
  • Xiaomi
  • Apple
  • Juniper Networks
  • Major Brands :

    • ZTE
    • Nubia Technology
    • ZTESoft

    Key Business Segments / Diversification :

    ZTE
    Network infrastructure Unified communications and collaborations Cloud computing & IT Big Data & AI Energy products
    Fixed access Consulting services Customer support

    Recent Acquisition / Mergers / Alliance / Joint Ventures / Divestitures :

    Name
    Business Segment
    Year
    Type
    Objective/Synergy Achieved
    Nubia TechnologyTelecom2017DivestmentZTE reduced its stake in Nubia Technology to 49.9%. Nubia however has a different business strategy in which it caters to high end smartphone market. This has helped it in independent decision making. Though it will still remain attached to its parent Company ZTE.
    Netas TelekomünikasyonTelecom2016AcquisitionIt is a U.S $101.28 million deal with ZTE getting stake of 48.04%. After the completion of China’s ‘One belt One Road’ this deal would expand its operations in key overseas markets of Asia.
    Rainbow Medical LtdHealth Care2015Joint VentureRainbow Medical Ltd. Raised $25 million from major investors in China and established an office in China to promote strategic collaborations. Rainbow Medical has invested these funds in seeding new start-ups. It is a $25 million deal.
    Source: Company website and other reliable sources. The detailed table is available in the Complete Report.
    SWOT & PESTLE (combined)
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    TABLE OF CONTENTS
    DELIVERY AND FORMAT
    WHY CHOOSE US?
    References used in ZTE Analysis Report

    1. https://www.zte.com.cn/global/about/investorrelations
    2. https://www.zte.com.cn/global/
    3. http://wwwen.zte.com.cn/pub/en/about/corporate_information/

    Copyrights and Disclaimer
    ZTE SWOT and PESTLE analysis has been conducted by Medha Sharma and reviewed by senior analysts from Barakaat Consulting.

    Copyright of ZTE SWOT and PESTLE Analysis is the property of Barakaat Consulting. Please refer to the Terms and Conditions and Disclaimer for usage guidelines.

    ZTE SWOT & PESTLE Analysis
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