Zumiez Inc. SWOT and PESTLE Analysis
ID : 521200553| Feb 2023| 24 pages
COMPANY PROFILE -Zumiez Inc.
Business Sector :Fashion Retail
Operating Geography :United States, North America, Global
About Zumiez Inc. :
Zumiez Inc. is an international specialised clothing retailer based in Lynnwood, Washington, United States. The company was started by Tom Campion and Gary Haakenson in 1978 and was originally known as "Above the Belt" when it first opened at Northgate Mall in Seattle. The brand is a specialised retailer of garments, footwear, accessories, and hard goods for young men and women who are interested in action sports, streetwear, and other lifestyles through fashion, music, art, and culture. The company has 720 mall locations across North America, Europe, and Australia, as well as an online presence. Zumiez.com, Zumiez.ca, blue-tomato.com, and fasttimes.com.au are its e-commerce websites. Zumiez, Blue Tomato, and Fast Times are the brand names used by the organization. It sells skate shoes, casual shoes, sandals, slip-on, sneakers, slippers, boots, and shoe accessories. Zumiez declared in June 2021 that it has weathered the storm in brick and mortar apparel retail, with significant cash flow growth and solid reinvestment economics.Zumiez Inc.'s USP lies in its being the top speciality retailer of apparel, footwear, accessories, and hard goods for young men and women, as well as one of the nation's fastest-growing companies. The mission statement of Zumiez Inc.'s reads, "We do what others have only dreamed of! We provide you with cutting edge clothing, footwear, accessories, hard goods for skate and snow for active lifestyles. Everything we do revolves around the customer—you are the heart of our company".
Zumiez Inc. Revenue :
$1034.12 billion - FY ending 30th January 2021 (y-o-y growth 5.4%)
$ 978.617 million - FY ending 1st February 2020
Competitive Analysis of Zumiez Inc.
SWOT
PESTLE
The SWOT analysis for Zumiez Inc. is presented below in a table followed by the detailed analysis report.
| Strengths | Weaknesses |
| 1. Omnichannel strategy with a substantive digital footprint 2. Leading specialty retailer of apparel, footwear, accessories and hardgoods. 3. Strong financial performance recording profits every year 4. The company has no debt and a strong balance sheet 5. Differentiated customer experience and merchandising strategy | 1. Most of the merchandise is produced by foreign manufacturers exposing the company to supply chain risks 2. Reliance on a single distribution center in U.S. for major portion of sales. |
| Opportunities | Threats |
| 1. Scope for growth by acquisitions and opening of new store locations. 2. Favorable shift in trends and growing online presence 3. Enhancing brand awareness through continuous marketing | 1. Shift in customer preferences and fashion trends 2. The apparel, hardgoods, footwear and accessories industry are highly competitive. 3. Fluctuations of raw material prices |
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SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Zumiez Inc.
Strength
1. Omnichannel strategy with a substantive digital footprint: Omni-channel retail is a multichannel strategy which provides customers with the opportunity to shop seamlessly from a cell phone, laptop or a brick-and-mortar store. The company has an omni-channel strategy to allow customers to purchase whenever wherever and however they want. The sale strategy integrates both the stores with the e-commerce platform to serve the customers. Its focus is to build on a customer-centric model along with providing differentiated assortments. The distinctive shopping experience enhances the image of a company as a leading source and equipment for action sports, streetwear, apparel and other unique lifestyles. The company has e-commerce websites- zumiez.com, blue-tomato.com, fasttimes.com.au, Zumiez.ca. The company continuously develops additional ways to improve their strategy by investing huge amounts in IT systems and changes in operational strategies.
The remaining section under "Strength" is available only in the 'Complete Report' on purchase.
Weakness
This section is available only in the 'Complete Report' on purchase.
Opportunity
This section is available only in the 'Complete Report' on purchase.
Threat
This section is available only in the 'Complete Report' on purchase.
Major Competitors :
- Urban Outfitters
- American Eagle Outfitters
- West 49
- DTLR VILLA
- Wet Seal
- Aeropostale
- BootBarn
Major Brands :
- Blue Tomato
- Fast Times Brand
- Billabong
- Burton
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SWOT & PESTLE (combined)
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TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
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References used in Zumiez Inc. SWOT & PESTLE Analysis Report
1. Zumiez Annual Report For the fiscal year ended: January 30, 2021 - https://ir.zumiez.com/static-files/f7fb955f-eae7-4b38-a629-4ff478064898
2. Zumiez POLICIES & TERMS - https://www.zumiez.com/help/policies-terms
3.Investor Relations - https://ir.zumiez.com/corporate-profile
4. Inside The Call: Zumiez Looks To Capitalize On Skate’s Discovery During Pandemic - https://sgbonline.com/zumiez-looks-to-capitalize-on-skates-discovery-during-pandemic/
5. INTERNATIONAL ORDERING - https://www.zumiez.com/help/international/
The detailed complete set of references are available on request in the 'Complete report' on purchase.
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Zumiez Inc. SWOT and PESTLE analysis has been conducted by Shreya Gupta and reviewed by senior analysts from Barakaat Consulting.
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Zumiez Inc. SWOT and PESTLE Analysis
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