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Zumtobel Group SWOT & PESTLE Analysis

ID : 521010553| Aug 2021| 18 pages

COMPANY PROFILE -Zumtobel Group

Business Sector :Industrial Electronics

Operating Geography :Austria, Europe, Global

About Zumtobel Group :

Zumtobel Group is a leading lightings company providing solutions for indoor and outdoor purposes. The company was formed in 1950 and is headquartered at Dornbirn, Austria. It focuses on constantly developing new and innovative lighting solutions that provide aesthetic value as well as help with ergonomics, economic productivity and environmental sustainability. Zumtobel has a global customer presence with sales agencies in approximately 23 countries and commercial organizations in approximately 50 countries. It has 13 production facilities across Europe, Asia, North America and Australia. The company provides a wide range of products which can be applied in varying areas like, Hotel and Wellness, Health and Care, Offices and Communication etc. The company operates through two major segments namely, The Lighting Segment and the Components Segment. The former deals with lamps, bulbs, lighting management and solutions etc. the latter deals with designing, developing and marketing control devices for traditional lighting components like light-emitting diodes (LED) converters, light-emitting diode (OLED) modules etc.
The company’s Unique Selling Proposition or USP is its focus on making products that encourage well-being. Zumtobel invests in researches that link and explore effects of lighting on health. This has proven to have effect on productivity and efficiency at workplaces. The company also focuses on attaining maximum energy efficiency via research results as well. Development and innovation of new products are guided by research results. This helps the company set new standards for the industry. The company was awarded the Red Dot Design Award and the iF DESIGN AWARD for its outstanding product design in 2020.

Zumtobel Group Revenue :


Euro 1,131 million - FY ending 31st December 2020 (y-o-y growth -2.64%)
Euro 1,162 million - FY ending 31st December 2019

Competitive Analysis of Zumtobel Group

SWOT
PESTLE

The SWOT analysis for Zumtobel is presented below in a matrix followed by the detailed analysis report

StrengthsWeaknesses
1. Strong liquidity position with long term credit agreements
2. Unique specialized portfolio with broad applications in indoor and outdoor lighting
3. Awarded for highly innovative product designs
1. Outstanding loans for 2025 carry variable interest risks
2. Exposed to currency exchange rate and product liability risk
OpportunitiesThreats
1. Increased focus on well-being at workplace with respect to lighting
2. Increasing adoption of indoor high precision asset tracking for inventory purposes
3. Government interest in smart city upgrades have tripled in US
1. Rising prices of copper, steel and freight cost are increasing operational costs
2. Customer service limitations affects sales volume
3. Restructuring in competitive markets could cause inefficiency of logistics
4. Non-residential construction growth is expected to continue declining till 2023 in Europe
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Zumtobel Group

Strength

This section is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

1. Increased focus on well-being at workplace with respect to lighting: At Zumbotel, Employee well-being is central to the company’s operations, since various researches revealed its impact on employee performance. It is more than just the absence of illnesses among employees. The pandemic has placed a lot of stress on employees which has evoked the need to be more empathetic towards them. The quarantine has sparked an increase in depression and PTSD. Hence, to avoid bad performances, employees are offered well-being programs and immense focus is laid on employee health. Employee engagements emphasize comfortable work ambiance which helps in increasing concentration and reduces fatigue among employees. Employees explore workplace-friendly lighting solutions that are easy on the eyes. They automatically adjust to the surroundings and handle work much better. Zumtobel has launched a sensor module swarm lighting for offices that focuses on workplace well-being. The demand for such products is expected to rise in the future as more employers focus on well-being.

2. Increasing adoption of indoor high precision asset tracking for inventory purposes: The emergence of cost-effective connectivity and IoT appliances has allowed logistics companies to implement asset tracking with IoT and machine-to-machine (M2M) solutions for easier and faster supply chain management. The RFID-based tracking solutions allow logistics personnel to track inventory location in facilities and keep count of availability. The market for such IoT-based intelligent inventory tracking is expected to grow by a CAGR of 17 by 2026. A breakthrough with IoT-based smart lights can track packages in real-time with higher precision. The technology works with low-power bluetooth tags being stuck on inventory packages in place of RFID tags and the intelligent lights would be fixed to the ceilings. The complete system works independently and shows promising cost reduction benefits of up to 40% and lowers the complexity of the logistics project. Quuppa intelligence has developed a low-cost smart light solution that works at an angle of arrival precision to track inventory. Recently it has made a strategic partnership with Zumtobel for production, anticipating future demand.

The remaining section under "Opportunity" is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

  • Signify
  • GE Lighting
  • Aeton
  • Schréder
  • ERCO
  • FLOS
  • Artemide

Major Brands :

  • Thorn
  • Zumtobel
  • Acdc
  • Tridonic
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TABLE OF CONTENTS
DELIVERY AND FORMAT
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References used in Zumtobel Group SWOT & PESTLE Analysis Report

1. H1 2020/21 Management Presentation - https://z.lighting/documents/1769/H1_2020-21_Management_Presentation_7Sy5oJc.pdf 2. ALL PRODUCTS - https://z.lighting/en/zumtobel/products/ 3. ZUMTOBEL GROUP ANNOUNCES SOUND INCREASE IN NET PROFIT - https://z.lighting/en/group/news-insights/ir/zumtobel-group-announces-sound-increase-net-profit/ 4. 30 YEARS ARTISTIC ANNUAL REPORT – HIGHLIGHT SERIES: - https://z.lighting/en/group/news-insights/group/30-years-artistic-annual-report-highlight-series-retrospective-of-the-artistic-annual-report-201819-by-dietmar-eberle/ 5. TUBILUX ENSURES RELIABLE LIGHTING FOR SCHWEIZER ZUCKER AG June 30, 2021 - https://z.lighting/en/group/news-insights/zumtobel/tubilux-ensures-reliable-lighting-for-schweizer-zucker-ag/ The detailed complete set of references are available on request in the 'Complete report' on purchase.

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Zumtobel SWOT and PESTLE Analysis has been conducted by Rakesh Shewale and reviewed by senior analysts from Barakaat Consulting.

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