Dhiraagu is a Maldivian telecommunications and digital services company that provides a wide range of mobile, internet, data, fixed-line, and television services. The business was established in 1988 and is headquartered in Male, Maldives. It provides telecommunications services in the Maldives, with over half a million subscribers and 99 per cent trained certified Maldivians working in 10 strategically situated operating centres across the country. Through the nation's largest retail and distribution network of 49 exclusive partners, 27 wholesalers, 40 distributors, 182 agents, 8 international agents, and over 3,800 retailers across the country, the company can overcome geographic obstacles and stay near to its clients. Dhiraagu has one of the world's longest microwave-over-water links. Fuvahmulah and Gaafu Dhaalu – and hence Gaafu Alifu atoll – are linked via a 65-kilometre equatorial link. As of 2023, the company leverages the talent of 430+ full time employees.
Dhiraagu's USP lies in it being Maldives' leading and largest telecommunications and digital services provider, offering a full variety of mobile, internet, data, fixed-line, and television services. The mission statement of the company reads, "Our business is to inspire and empower our customers to 'take on tomorrow' and thrive in the digital future".
First in Maldives and South Asia to launch 5G commercial services providing it first mover advantages.
The company offers a wide variety of products and solutions.
First and only digital IPTV service provider in Maldives
The company only offers its services in Maldives.
The growth in the financials of the company has been stagnant
Opportunity
Threat
The successful completion of the Maldives-Sri Lanka Submarine Cable will help improve internet experience.
The company completed 87% coverage on Dhiraagu Fibre Broadband Network increasing its market share.
The growing digital adoption after the pandemic has unlocked new growth opportunities.
Transition to a cashless economy providing opportunities for DhiraaguPay to increase its sales.
Reduction in the tourism sector due to the pandemic can negatively impact revenue
Changes in government regulations can affect the operations of the company
Detailed SWOT Analysis of Dhiraagu
The detailed SWOT analysis for Dhiraagu is presented below:
Strength
Largest telecom provider in the Maldives: Dhiraagu is the leading telecommunications and digital services company in the Maldives. The company overcomes geographic barrier within Maldives and tries to stay as close to its customers. It has a distribution network of 57 partners, 28 wholesalers and more than 3500 retailers. The company provides the largest coverage in the Maldives including all the 187 inhabited islands of the nation, all resort islands and majority of the industrial islands. The company has linked Maldives from the North to South through a 1253 km long fibre optic submarine cable network in order to support the nation’s largest 3G and 4G LTE and fixed broadband network. Additionally, the company has over 500,000 customers and employs 99% trained qualified Maldivians in 11 strategically located customer service centers across the country.
Weakness
This section is available only in the 'Complete Report' on purchase.
Opportunity
This section is available only in the 'Complete Report' on purchase.
Threat
Reduction in the tourism sector due to the pandemic can negatively impact revenue: Dhiraagu plays an important role in driving the tourist experience in Maldives. Maldives is a tourist driven nation and depends on tourists for its economic activities. Dhiraagu also depends on the tourists for its business and on various enterprises that provide services to the tourists. During the pandemic most of the nations closed their boundaries and did not allow tourists. The tourism industry came to an abrupt halt in March 2020 when international borders were closed. As a dependable partner, Dhiraagu helped the tourism industry by allowing datacom service downgrades and temporarily suspending a number of monthly subscription services. The corporation offered free DhiraaguTV and more mobile data allowances to the patients and workers at those institutions when resorts were transformed into quarantine facilities. This affected the business growth of Dhiraagu and similar instances in the future may also cause disruptions in the services of the company. Covid cases are rising in some parts of the globe and may continue to affect the global economy in the future.
PESTLE
PESTLE Matrix for Dhiraagu
Political
Economic
The SMW6 consortium aims at laying around 19,200 km of sea cables connecting south east Asia to Europe
A new National Payment System act was introduced in Maldives in 2021
Fluctuations in exchange rate impact the costs and revenues.
The tourism industry in Maldives has recovered to the pre-pandemic levels.
Social
Technological
Increased willingness to adopt new technology leading to acceleration of digital economy
Shifting to digital classrooms due to covid-19 restrictions leading to increased demand of the company’s solutions
5g technology is going to change the way of the world
Use of threat intelligence and machine learning to inform customers on real time basis
Legal
ENVIRONMENTAL
An amendment made to the broadcasting act in Maldives restricts companies with foreign shareholders from broadcasting rights
Committed to low emission carbon resilient business practises to reduce carbon footprint
Detailed PESTLE Analysis of Dhiraagu
The detailed PESTLE analysis for Dhiraagu is presented below:
POLITICAL
The SMW6 consortium aims at laying around19,200 km of sea cables connecting south east Asia to Europe: An undersea cable system connecting several nations between Singapore and France is being built, and it will be 19,200 km long. It is being built by the Southeast Asia-Middle East-Western Europe 6 (SEA-ME-WE 6) consortium. With a transfer rate of more than 100 gigabytes per second, or 40,000 high-definition films per second, SEA-ME-WE 6 will have one of the lowest latencies accessible between Southeast Asia, the Middle East, and Western Europe. Bharti Airtel Ltd. (India), Dhiraagu (Maldives), Djibouti Telecom, Mobily (Saudi Arabia), Orange (France), Singtel (Singapore), Sri Lanka Telecom, Telecom Egypt, Telekom Malaysia, Telin (Indonesia), and Trans World Associates (Pakistan) are all members of the SEA-ME-WE 6 consortium. Dhiraagu's investment in SMW6 will link the Maldives to the global information highway, enhancing the company's digital infrastructure and assisting in the development of the Maldives as a major digital hub. Additionally, it will help Dhiraagu's internet services run more smoothly, with higher quality, and at a lower cost.
ECONOMIC
This section is available only in the 'Complete Report' on purchase.
SOCIAL
This section is available only in the 'Complete Report' on purchase.
TECHNOLOGICAL
This section is available only in the 'Complete Report' on purchase.
LEGAL
This section is available only in the 'Complete Report' on purchase.
ENVIRONMENTAL
This section is available only in the 'Complete Report' on purchase.
More Info
Major Competitors
Ncell
8*8 UK
EE
Huge Telecom
Socar Cape LLC
NU
Tunise Telecom
Bouygues Telecom
Table of Contents
Company Overview
1.1 About the Company
1.2 Business Sector
1.3 Operating Geography
1.4 Revenue
SWOT Analysis
2.1 SWOT Table/ SWOT Matrix
2.2 SWOT Overview
2.3 Detailed SWOT Analysis
2.4 Strength, Weakness, Opportunity and Threat
PESTLE Analysis
3.1 PESTLE Table/ PESTLE Matrix
3.2 PESTLE Overview
3.3 Detailed PESTLE Analysis
3.4 Political, Economic, Social, Technological, Legal and Environmental
You can use the following in your reference section to
give credit to the source. For different referencing
styles and detailed guidelines, please
click here
The detailed complete set of references is available on request in the 'Complete report' on purchase.
Dhiraagu SWOT and PESTLE analysis has been conducted and reviewed by senior analysts from Barakaat Consulting.
Copyright of Dhiraagu SWOT and PESTLE Analysis is the property of Barakaat Consulting. Please refer to the Terms and Conditions and Disclaimer for usage guidelines.
The reports published by SWOT & PESTLE.com are created under a stringent life cycle which undergoes data validation checks and quality surveillance at each of the stages of data procurement, identification, selection, processing, extraction and analysis. Earnest efforts are made to capture and validate the quality and preciseness of data. Our analysts by and large use the following sources to put together valuable analytical research reports:
Company annual reports and SEC filings (10-K, 20-F, 10-Q etc)
Company official portal
Investors presentations
Research reports of key industry players/competitors
Historical data
Data from government sources
Media releases which include journals, published literature, press releases, market information that cover industry news, country news, and customer intentions.
An aggregation of the experiences, expertise and insights of our analysts who go through volumes of data to extract meaningful information.
Why Choose Us?
Other Analysis
Related Report
Recently Viewed
Delivery Within * 1 Hour
This report contains the table contents only. In case you
need the complete report please purchase using the buy
options displayed.
This is the sample complete report which will give you a
glimpse of what your complete report will cover after
purchase.
Get the report (PDF) delivered to your email within minutes.
** Get the report (PDF) sent to your email within
minutes
The illustrative sample reports are shared in order to give
you an idea of what the SWOT & PESTLE Report for Dhiraagu will cover
after purchase. We invest deep in order to bring you
insightful research which can add tangible value to your
business or academic goals, at affordable pricing.
Value Subscription Plans
Subcription Plans start with as low as $53
Custom Research Reports
Are you looking for a report which is customised to
align with your business needs?
Our custom research services provide incisive
competitive acuity you need to dig In to the right data
and provide actionable insights decisions for your
business.
Our experienced analysts and
consultants will ensure comprehensive coverage and
tailor it to best fit your needs.
Please note that custom research reports have a
delivery period anywhere between
1 to 5 business days.
Delivery Within * 1 Hour
Dhiraagu SWOT & PESTLE
In case you want this report emailed straight into your email
inbox, kindly share your details below. Please note that you agree
to receive email updates from us on our new reports and solutions.
