Helvetia was founded in the year 1858. With headquarters in St. Gallen, it has grown over the past 160 years to become Switzerland’s leading all lines insurer. Helvetia Holding AG provides a broad range of life, casualty, liability, accident and transportation insurance. Helvetia is active in both the life and non-life business with employee strength of over 11,500 providing services to more than 7 million customers, as of early 2021. The registered shares of Helvetia Holding AG are traded on the SIX Swiss Exchange. The company’s operations are divided into three main segments Switzerland, Europe and Special Markets. These segments provide a wide-range of life, casualty, liability, accident and transportation insurance. These products and services are for individuals, consumers with properties such as vehicles and buildings, consumer goods, and personal belonging during transportation. Apart from its home market, the company is well-positioned in other European countries such as Germany, Austria, France, Italy, and Spain.
Helvetia’s unique selling proposition and USP lies is being an all-lines insurance group in the Europe. Helvetia’s motto is, “simple. Clear. Helvetia”. Its vision is, “We want to be the best partner for financial security and to set benchmarks in terms of customer convenience and access to customers.”
Business Sector
Telecommunications Services
Operating Geography
Hong Kong, Asia
Revenue
NA
SWOT
SWOT Matrix for Helvetia
Strength
Weakness
160 years of Insurance expertise
Sound business mix of 65% (non- life) and 35% (life)
Geographical diversification (Strong home market) and profitable footprints in Europe
Progressively leverage existing channels
Broad diversification due to three successful segments
Acquisition of Caser positioning the company as the best partner for financial security
Affirmation of ‘A’ rating and positive outlook by S&P Global Rating
Increased dependency on European market
Opportunity
Threat
Organic growth, innovations and synergies from past acquisitions.
Investing in fintech companies to drive international growth
Introducing first ever bancassurance solutions in Switzerland
Threats of immediate competition from other players in the industry
Fraudulent practices and increased natural disasters
Covid-19 pandemic impacting operations
Impact of Swiss regulatory framework on private insurance
Detailed SWOT Analysis of Helvetia
The detailed SWOT analysis for Helvetia is presented below:
Strength
Sound business mix of 65%(non- life) and 35% (life) : According to the Investor relations published by the company on its website, the business volume generated by the company was CHF 9,714 million of which about 65% was contributed by life business and about 35% was contributed by non-life businesses. In 2020, the life insurance business contributed about 281.7 million to the revenues while the non-life insurance business’s combined ratio was 94%. There has been a growth of +16.2% in the business revenue generation from Investment-linked life products and a growth of +18.6% in the Non-life business category. The suitable business mix has enabled the company to earn a revenue of CHF 9713.6 million in the Financial year 2020.
Broad diversification due to three successful segments: Reason for Helvetia’s successful business is its broad diversification into three segments: Switzerland, Europe and Special Markets. In Switzerland, the company is trying to hold the position of the leading Swiss all-lines insurer by increasing its customer-base and convenience by implementing omni-channel approach. It is also working towards HOME ecosystem with the help of MoneyPark, and also moving towards the development of SME ecosystem. In Europe, the company is positioning itself as the “best partners” for customers and sales partners. The acquisition of Caser’s has also helped the company to expand its business in Spain. Through Caser the company will now offer pension plans and is also working on burial insurance, which is likely to grow in Spain. Through international specialty business and Active Reinsurance the company is focusing on targeted growth by covering new risks. The Asset Management is focused on increasing capital efficiency and expanding the investment solutions. Moreover, the customer-focused approached has enabled the company to provide greater convenience, better access and ensure greater profitability.
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Weakness
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Opportunity
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Threat
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PESTLE
PESTLE Matrix for Helvetia
Political
Economic
Decentralized multi-tiered political system
Brexit impacting the insurance sector
Swiss Sustainable Finance(SSF) framework to drive growth
VfU: Sustainability network for Financial Institutions
Social
Technological
Contributing towards the promotion of the Swiss entrepreneurial landscape
Digitalization and innovation in insurance business operations
Technological advancement through Fintech investments
Legal
ENVIRONMENTAL
The Swiss regulatory framework on Private Insurance
Corporate commitment to the environment By Carbon Disclosure Project (CDP)
Active role in UN Global Compact
Detailed PESTLE Analysis of Helvetia
The detailed PESTLE analysis for Helvetia is presented below:
POLITICAL
Brexit impacting the insurance sector: After the end of the Brexit transition period on 31 December 2020, the UK insurance market was not allowed to trade freely across the European economic area (EEA). Due to the loss of passporting rights the insurers and brokers had to transfer their existing insurance contracts to EU-based subsidiaries. Around 27 million insurance contracts were transferred to the EU and along with it jobs and businesses were also transferred. Insurance companies can operate in London through two separate entities; however this will be less efficient as well as more costly. Helvetia may experience a significant loss in its business as it will lose a large amount of its UK customers.
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ECONOMIC
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SOCIAL
This section is available only in the 'Complete Report' on purchase.
TECHNOLOGICAL
This section is available only in the 'Complete Report' on purchase.
LEGAL
This section is available only in the 'Complete Report' on purchase.
ENVIRONMENTAL
This section is available only in the 'Complete Report' on purchase.
Table of Contents
Company Overview
1.1 About the Company
1.2 Business Sector
1.3 Operating Geography
1.4 Revenue
SWOT Analysis
2.1 SWOT Table/ SWOT Matrix
2.2 SWOT Overview
2.3 Detailed SWOT Analysis
2.4 Strength, Weakness, Opportunity and Threat
PESTLE Analysis
3.1 PESTLE Table/ PESTLE Matrix
3.2 PESTLE Overview
3.3 Detailed PESTLE Analysis
3.4 Political, Economic, Social, Technological, Legal and Environmental
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Helvetia SWOT and PESTLE analysis has been conducted and reviewed by senior analysts from Barakaat Consulting.
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