Just Eat Takeaway.com

    Just Eat Takeaway.com SWOT & PESTLE

    • Report

    • ID: 534362
    • 16 Pages
    • July 2025
    • Region: Europe
    Report Menu

    About Just Eat Takeaway.com

    Just Eat Takeaway.com is a leading global online food delivery marketplace, headquartered in Amsterdam, Netherlands. Established through the merger of Eat and Takeaway.com, the company has grown to become one of the most prominent players in the global food delivery sector, operating in numerous countries across Europe, North America, and other regions. As of 2025, the company continues to innovate and expand its platform, connecting millions of consumers with a diverse range of restaurants and food vendors to provide convenient and reliable delivery services. The company’s platform leverages advanced technology and data analytics to optimize order management, delivery logistics, and customer experience. By partnering with a vast network of restaurant partners and delivery couriers, Eat Takeaway.com provides an extensive selection of cuisines and meal options to consumers. It focuses on enhancing user engagement through intuitive app interfaces and personalized recommendations. In 2025, Just Eat Takeaway.com is investing heavily in sustainability initiatives, aiming to reduce the environmental impact of its delivery operations by promoting eco-friendly packaging and supporting green delivery methods such as electric bikes and scooters. The company also emphasizes social responsibility by improving working conditions for delivery couriers and fostering community engagement. Continuing to prioritize technological innovation, strategic partnerships, and customer satisfaction, Eat Takeaway.com remains at the forefront of the evolving food delivery market, driving growth and reshaping the way people access food globally.

Just Eat Takeaway.com's Unique Selling Point or USP lies in being a leading online food distribution marketplace, linking customers and restaurants in 24 countries through its website. Its mission is, "Our mission is to be the best food delivery company on the planet. And of course, that wouldn't be possible without our 8,000 employees from around the world".

    Business Sector

    Online food delivery

    Operating Geography

    Netherlands, Europe, Global

    Revenue

    €5,085 million– FY ending 31st December 2024

    €5,148 million – FY ending 31st December 2023

    SWOT

    SWOT Matrix for Just Eat

    Strength

    Weakness
    1. Brand strength and presence driving organic restaurant growth and sales
    2. Robust logistics capabilities leading to higher number of orders
    3. Powerful Network effects creating growth reinforcement
    4. Combination with Just Eat increasing performance manifolds
    1. Order Fulfillment Costs growth highly disproportionate to revenue growth
    2. High churn rates requiring increased spending on retention programs

    Opportunity

    Threat
    1. Significant future growth in Spain and Italy
    2. Addressable restaurant population shift from phone to online ordering
    3. Huge untapped addressable population and market in operating region
    4. B2B market showing significant growth in selected regions
    5. Delco logistics model gaining popularity due to financial advantages
    1. Risks arising from regulatory requirements such as GDPR
    2. Competition in the online food-delivery segment

    Detailed SWOT Analysis of Just Eat

    The detailed SWOT analysis for Just Eat Takeaway.com is presented below:

    Strength

    1. Brand strength and presence driving organic restaurant growth and sales: Just Eat and Takeaway.com leverages its global brand to acquire more restaurants every year. Higher the number of restaurants that get covered by its platform, greater the variety for consumers to find at a single place, resulting in more consumers signing up on the platform. This in turn gives incentive to restaurants to promote themselves on the platform which results in increased number of restaurants joining Just Eat Takeaway. In FY20, more than 70,000 new restaurants signed up on the company’s platforms, which happened partly because of the pandemic related restrictions and partly due to brand’s expanding presence and success.
    2. Robust logistics capabilities leading to higher number of orders: Just Eat Takeaway’s superior delivery infrastructure allows the company to cater to varied demands, ranging from restaurants offering niche cuisines to international chains offering standardized items. These offerings attract more customers to the platform, increasing the number and size of orders through Just Eat Takeaway. The company currently uses three types of delivery services to complete its orders. Scoober is the legacy delivery service of Takeaway.com, followed by the service from its Canadian acquisition SkipTheDishes and third-party delivery companies.

    The remaning points in this section is available only in the "Complete Report" on purchase.

    Weakness

    This section is available only in the "Complete Report" on purchase.

    Opportunity

    This section is available only in the "Complete Report" on purchase.

    Threat

    This section is available only in the "Complete Report" on purchase.

    PESTLE

    PESTLE Matrix for Just Eat

    Political

    Economic
    1. Junk food commercial regulation by EU to reduce potential customers
    2. Policies to alleviate fear of pandemic affecting online orders
    1. Covid pandemic increasing business and operations uncertainty
    2. Brexit to create a supply shock for food items in UK

    Social

    Technological
    1. Careful strategy needed as online ordering proportional to restrictions
    2. Discouraging unnecessary social interaction to help current business
    1. Developments in Digital marketing to increase customer retention
    2. Real-time tracking in last-mile delivery will increase asset productivity

    Legal

    ENVIRONMENTAL
    1. Talks in EU about putting gig workers at par with regular staff
    2. Litigations by restaurants on commission rates affecting financials
    1. Discounted selling of surplus food providing extra business
    2. Alternate packing solutions to plastic to increase goodwill among stakeholders

    Detailed PESTLE Analysis of Just Eat

    The detailed PESTLE analysis for Just Eat Takeaway.com is presented below:

    POLITICAL

    1. Junk food commercial regulation by EU to reduce potential customers: The European Union has recognized obesity as a serious health problem and wants to take pro-active measures to curb errant eating habits in the European Union as much as possible and promote course corrections. The European Commission has outlined self-regulatory measures for food companies, which include restrictions in advertising of junk food to children and labelling such products explicitly as junk food or HSSF (High in Sugar, Salt and Fats). Such labelling practices would help raise an alarm by tagging with red flags. Although aligning with these regulatory measures is not mandated by law, if companies are seen to falter, it is expected that these may be upscale to a legislation. These restraints surrounding junk foods, will lead to loss of opportunity for high growth companies like Just Eat Takeaway, as children are massively attracted to junk food and form a lion’s share of their customer base.

    The remaning points in this section is available only in the "Complete Report" on purchase.

    ECONOMIC

    This section is available only in the "Complete Report" on purchase.

    SOCIAL

    This section is available only in the "Complete Report" on purchase.

    TECHNOLOGICAL

    This section is available only in the "Complete Report" on purchase.

    LEGAL

    This section is available only in the "Complete Report" on purchase.

    ENVIRONMENTAL

    This section is available only in the "Complete Report" on purchase.

    Table of Contents

    • Company Overview
      • 1.1 About the Company
      • 1.2 Business Sector
      • 1.3 Operating Geography
      • 1.4 Revenue
    • SWOT Analysis
      • 2.1 SWOT Table/ SWOT Matrix
      • 2.2 SWOT Overview
      • 2.3 Detailed SWOT Analysis
      • 2.4 Strength, Weakness, Opportunity and Threat
    • PESTLE Analysis
      • 3.1 PESTLE Table/ PESTLE Matrix
      • 3.2 PESTLE Overview
      • 3.3 Detailed PESTLE Analysis
      • 3.4 Political, Economic, Social, Technological, Legal and Environmental
    • Appendix
      • 4.1 Major Competitors
      • 4.2 Business Sectors / Diversification
      • 4.3 References used to prepare this reports
    • Conclusion
      • 5.1 Closing thoughts
      • 5.2 Methodology used to prepare this report
      • 5.3 Copyrights and Disclaimer

      References and Copyright

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