Ooredoo

    Ooredoo SWOT & PESTLE

    • Report

    • ID: 535087
    • 14 Pages
    • July 2025
    • Region: Asia
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    About Ooredoo

    Ooredoo Myanmar, headquartered in Yangon, Myanmar, is a prominent telecommunications provider operating as a subsidiary of the Ooredoo Group. Established in 2013, the company has played a pivotal role in transforming Myanmar's digital landscape by introducing advanced mobile and internet services to the country. Ooredoo Myanmar offers a comprehensive range of services, including 2G, 3G, and 4G/LTE mobile voice and data services, as well as enterprise solutions and various digital services designed to enrich the lives of its customers and empower businesses.In 2022, Ooredoo Group announced the sale of its Myanmar operations to Singapore-based Nine Communications Pte. Ltd., a move that was finalized in May 2024. This strategic decision allowed Ooredoo to focus on markets where it holds a leading position. Despite the change in ownership, Ooredoo Myanmar continues to operate under its established brand, maintaining its commitment to providing high-quality telecommunications services to the people of Myanmar.As of 2025, Ooredoo Myanmar remains dedicated to its mission of enriching people's digital lives. The company continues to invest in network infrastructure and innovative technologies to enhance connectivity and digital literacy across Myanmar, ensuring that its customers have access to reliable and cutting-edge telecommunications services.

Ooredoo Myanmar’s USP is providing reliable, affordable, and innovative mobile and digital services that connect and empower communities across Myanmar. Its vision is,“to be a digital enabler, simplifying lives, and providing exciting and rewarding digital experiences to its customers.”

    Business Sector

    Telecommunications

    Operating Geography

    Myanmar

    Revenue

    QAR 1.04 billion – FY ended 31st May 2024

    QAR 850 million - FY ended 31st May 2023

    SWOT

    SWOT Overview

    The SWOT analysis report of Ooredoo Myanmar provides an internal and external analysis of the same with emphasis on its rank in the market as of today and its plans for expansion in the near future as a major force to be reckoned with in Myanmar’s telecom sector. Ooredoo’s reputation enables customers to associate with the brand easily. The wide suite of services offered by the company also meet the new technological requirements of the hour. Both these factors combined give Ooredoo a competitive edge over its rivals in the sector.

    SWOT Matrix for Ooredoo

    Strength

    Weakness
    1. Major investments in Myanmar’s market
    2. Enjoys Qatari Government Support
    3. CSR initiatives in Myanmar driver customer loyalty
    1. Sluggish growth Myanmar’s market amidst fierce competition and stake reduction plans

    Opportunity

    Threat
    1. Proliferation of OTT video service providers
    2. Scope for injecting venture capital for supporting huge investments needed for upgrading infrastructure.
    3. Strong customer growth in emerging markets like Myanmar
    1. Challenging political and business environment in Myanmar
    2. Impact of the regional blockade by GCC on Qatar and Ooredoo
    3. Cut throat competition which exerts pricing pressures

    Detailed SWOT Analysis of Ooredoo

    The detailed SWOT analysis for Ooredoo is presented below:

    Strength

    1. Enjoys Qatari Government Support: The State of Qatar holds an approximate 69 per cent stake in Ooredoo via direct and indirect means. This allows the company to receive immense governmental support, resulting in administrative stability. The advantages of such an association enable Ooredoo to leverage the best available resources and infrastructure. Another advantage of having the government as its major stakeholder is that the other investors enjoy a sense of security, which enables them to be carefree about their investment. These factors combined act as effective tools for the company to expand its operations into new and emerging markets such as Myanmar

    The remaning points in this section is available only in the "Complete Report" on purchase.

    Weakness

    This section is available only in the "Complete Report" on purchase.

    Opportunity

    1. Proliferation of OTT video service providers: With the growth in demand for online content we witness a substantial increase in the proliferation of OTT video service providers in Myanmar’s market. As per studies of 2017, there are about 30 per cent people in Myanmar who spend about 15minutes per day viewing online content on their cell phones. These numbers are expected to change in the next year or so, intensifying the competition in Myanmar. New online content producers are expected to emerge with a reduction in prices and an improvement of the network infrastructure. This change has been predicted to fester new opportunities for the company as it expands to meet the new demands (2,4).

    The remaning points in this section is available only in the "Complete Report" on purchase.

    Threat

    This section is available only in the "Complete Report" on purchase.

    PESTLE

    PESTLE Matrix for Ooredoo

    Political

    Economic
    1. Violence on the self-identifying Rohingya Muslim minority in Myanmar
    1. Slowdown fears in the Qatari economy
    2. Economic reforms to trigger growth

    Social

    Technological
    1. Growing demand for online video content
    2. Favorable demographics for telecom sector
    3. Financial inclusion through telecom
    1. Cloud and IoT services opening up open up new growth opportunities
    2. Connects women with technology in Myanmar

    Legal

    ENVIRONMENTAL
    1. Regulatory framework and licenses for DFS providers
    2. Poor regulation enforcement concerns in Myanmar
    1. Initiatives for environmental and social responsibility
    2. Ooredoo’s foray into smart technology to bring in environmental benefits

    Detailed PESTLE Analysis of Ooredoo

    The detailed PESTLE analysis for Ooredoo is presented below:

    POLITICAL

    This section is available only in the "Complete Report" on purchase.

    ECONOMIC

    This section is available only in the "Complete Report" on purchase.

    SOCIAL

    This section is available only in the "Complete Report" on purchase.

    TECHNOLOGICAL

    1. Cloud and IoT services opening up open up new growth opportunities:The budget allotted for research and development acts as an indicator for a company’s commitment towards innovation and new technology development. Ooredoo’s R&D funds have helped it boost its production in a cost-efficient manner while maintaining its pioneering position in technological leadership.  Nokia's comprehensive Managed Security Services helps Ooredoo Myanmar stay protected against all cyber threats. The security service provides prevention against an attack, problem detection, response and recovery etc. It also allows the company to secure access for personal information of its customers (4, 10).

    The remaning points in this section is available only in the "Complete Report" on purchase.

    LEGAL

    This section is available only in the "Complete Report" on purchase.

    ENVIRONMENTAL

    This section is available only in the "Complete Report" on purchase.

    Table of Contents

    • Company Overview
      • 1.1 About the Company
      • 1.2 Business Sector
      • 1.3 Operating Geography
      • 1.4 Revenue
    • SWOT Analysis
      • 2.1 SWOT Table/ SWOT Matrix
      • 2.2 SWOT Overview
      • 2.3 Detailed SWOT Analysis
      • 2.4 Strength, Weakness, Opportunity and Threat
    • PESTLE Analysis
      • 3.1 PESTLE Table/ PESTLE Matrix
      • 3.2 PESTLE Overview
      • 3.3 Detailed PESTLE Analysis
      • 3.4 Political, Economic, Social, Technological, Legal and Environmental
    • Appendix
      • 4.1 Major Competitors
      • 4.2 Business Sectors / Diversification
      • 4.3 References used to prepare this reports
    • Conclusion
      • 5.1 Closing thoughts
      • 5.2 Methodology used to prepare this report
      • 5.3 Copyrights and Disclaimer

      References and Copyright

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