Privacy Policy

Welcome to (also known as SWOT & which is owned and operated by Barakaat Consulting (“Website”, “we” or “our” as applicable). SWOT & does not share personal information with third parties nor do we store any information about your visit to this website other than to analyze and optimize your content and reading experience. We maintain all necessary physical, electronic and procedural security measures to help safeguard client data and personal information.

When and What Personal Information SWOT & collects?

We ask for personal information (1) when you download the sample Complete Report or/and (2) when you download the free Summary Report or/and (3) when you want to submit a question about our products/services to our customer service staff or/and (4) when you buy products from our website or/and (5) when you want to place an order for a customized report/research or (6) when you wish to advertise with us.
The Personal Information which we collect from you when you create an account with SWOT & or interact with its website include the following:

1. Your registration details viz. name, company name, title, occupational details, mailing address, e-mail address and phone number and which may include the password provided by you. Please note that we adopt formidable security measures to ensure your password is not compromised or disclosed to anyone including the website.
2. Your shipping, billing, tax registration, and other information pertaining to your sale or purchase transaction on the Website.
3. Your usage behavior of the Website.
4. Details of the computer system or computer network, IP address, country/ geographic details which you use to visit the website and engage in any activity on the website. uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. By using this Website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.

Our Purpose for collecting Personal Information

Our primary purposes in collecting information from you are to allow you to use the website and its associated features and services offered in the best possible way based on our knowledge of You; contact you for any services provided by the website or its business partners and advertisers; to record Your information and details as permitted and required under applicable laws, statutory direction or judiciary orders; to serve various promotion materials and advertising materials to you; and such other uses as provided in the Privacy Policy. We may also use the information for transactional emails or to provide You with information, direct marketing, online and offline advertising and other materials regarding products, services and other offers from time to time rolled out by SWOT & or its associated partners. We may also collect information to track User behavior and preferences for internal analytics from all Users of the Website. This information is collected through the use of server log files and tracking technologies to collect and analyze certain types of technical information and may include cookies and web beacons. Data will be stored in a range of different places, including in HR management systems, on other IT systems (including email), and marketing and sales-related software/spreadsheets.

We may combine your Personal Information, other information and information collected from tracking technologies and aggregate it with information collected from other Users using our Website to attempt to serve You a better/enhanced user experience on our Website. You understand, agree and acknowledge that our collection, storage and processing of your Personal Information is for a lawful purpose connected with a function or activity of SWOT & and its joint ventures. You further understand, agree and acknowledge that Your Personal Information which is classified as sensitive personal information as per applicable laws is considered necessary for SWOT & to provide various services on its Website to You.

For how long does SWOT & keep your Personal Information?

SWOT & will retain your information for as long as it is necessary to provide you with services and/or complete data analytics processes. SWOT & may also use your information in order to comply with legal obligations, resolve disputes, or enforce contracts and agreements.

Information Sharing and Disclosure

SWOT & is the recipient of all the Personal Information and shall place reasonable measures for the prevention of any misuse Personal Information provided by the users. SWOT & may enable access of the Users’ information to the Website entities, joint ventures, payment processing gateways, agents or third parties for the purposes of the services provided by them or for any other marketing related activity undertaken by or on behalf of the website entities and/or its joint ventures. SWOT & may disclose your information to third parties if we determine that such disclosure is necessary to fulfill the contract/provide requested services to our customers or to comply with the law. SWOT & will ensure that the third parties and agents employed by us for the purposes of the website are under an obligation to maintain confidentiality with respect to user’s Personal Information to restrict its usage stringently for the purposes of the website only.

Other than the third parties indicated above (who are necessary to fulfill the contract/provide requested services to our customers or to comply with the law), we do not share, sell, rent, or trade personal identifiable information with other third parties for their promotional purposes.

Legal Disclaimer

We reserve the right to disclose your personally identifiable information as required by law and when we believe that disclosure is necessary to protect our rights and/or to comply with a judicial proceeding, court order, or legal process served on our website.

Merger/ Acquisition / Sale of Organization

SWOT & may sell, transfer or otherwise share some or all of its assets, including your Personal Information, in event of any merger, acquisition, reorganization or sale of assets, partial or whole. Should such a sale or transfer occur, we will ensure that the Personal Information you have provided through the website is stored and used by the transferee in a manner that is consistent with this Privacy Policy.

Deleting Personal Information/ Account

If you wish to have any of your personal information or your SWOT & account deleted, please send us an email at You may note that deletion of certain Personal Information may lead to cancellation of your registration with the website and your access to certain features of the website.

Changes in Privacy Policy

We reserve the right to modify this privacy statement at any time. Your continued subscription to our services constitutes an acceptance of the then-existent Privacy Policy and Terms of Use so we encourage you to visit this page periodically to stay abreast and review any changes. If we make material changes to this policy, we will notify you here, by email, or by means of a notice on our home page.

Contact Us

If you have any queries related to our Privacy Policy, the practices of SWOT & or your dealings with the website, you can contact us at We shall acknowledge or respond to you promptly, latest within 24 hours from the receipt of the query/complaint.

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