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Enbridge SWOT & PESTLE Analysis

ID : 52571953| Oct 2019| 15 pages


Business Sector :Oil and Gas

Operating Geography :Canada and United States

About Enbridge :

Enbridge is a global company which mostly deals with the energy distribution and creation related activities. To be precise, Enbridge deals with the transportation, distribution and generation of energy. Enbridge was established in the year 1949. Their main business dealings lies in the laying out of pipelines for distributing non- renewable source of energy i.e. natural gas and crude oil. They have their headquarters in Calgary, Alberta (Canada). Most of their oil depositories are based in and around Canada, especially western Canada. From Canada, they export the energy to United States. They are known to be the longest transportation system for crude oil and gas in the world. They are also setting up new projects, with already established ones in North America for the generation of renewable sources of energy like wind, geothermal, solar etc.
Enbridge’s vision statement reads “to be the leading energy infrastructure company in North America. In pursuing this vision, we play a critical role in enabling the economic well-being and quality of life of North Americans, who depend on access to plentiful energy. We transport, distribute and generate energy, and our primary purpose is to deliver the energy North Americans need and want, in the safest, most reliable and most responsible way possible. Among our peers, we strive to be a leader in several key areas that create sustainable comparative advantage and value for shareholders including: worker and public safety, environmental protection, stakeholder relations, customer service, community investment and employee satisfaction.”

Enbridge Revenue :

$46,378 – FY year ending 31st Dec 2018 (y-o-y growth 4.5%)
$44,378 – FY year ending 31st Dec 2017

Competitive Analysis of Enbridge

The SWOT analysis for Enbridge is presented below:
1. Runs the World’s longest and most complex crude oil and liquids transportation system.
2. Geographic locational advantage
3. Natural gas pipelines connect key supply basins to North America’s largest demand centres
4. Runs North America’s largest natural gas utilities.
5. Strong order book for sustainable growth.
6. Decades of outstanding growth in energy infrastructure in North America
7. Superior Low-risk Business Model
1. Environmental risks
2. Compliance with government and environmental policies attracting heavy weight expenses
1. Paradigm shift from conventional energy sources to renewable energy sources
2. Invest in technology and innovation to strengthen competitive position and business performance
3. Invest in green and clean energy solutions.
4. Decrease in investing cash flow signalling investment opportunities
1. Increase in Social awareness of non- renewable resources.
2. Competition from indigenous service providers
3. Volatility of global fuel prices
4. Depleting conventional sources of energy
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Detailed SWOT Analysis of Enbridge



1. Runs the world’s longest and most complex crude oil and liquids transportation system: Enbridge operates the world’s longest and most complex crude oil and liquids transportation system, which connects North America’s key supply basins with the refining centers —the U.S. Midwest, the Gulf Coast and Eastern Canada. Their mainline system mobilizes approximately 25% of North America crude oil. They deliver approximately 2.785 million barrels per day, beating their own benchmarks. They have added 450,000 bpd of capacity to the mainline since 2015 through low cost optimization and expansion. Their team is working on a number of long and short-term enhancements to address the problems of transportation in Western Canada. Enbridge’s Mainline and Express pipeline account for approximately 62% of United States-bound Canadian crude oil exports.

2. Geographic location advantage: Enbridge is a 70 year old company. It has a wide base of employees standing at a large number of more than 11,000 employees as of 2019. It is headquartered in Calgary, Alberto which is presently in Canada. Also it has its business widely spread over Canada, to be precise Western Canada. Canada has many oil depositories. Rather Canada is a hub of crude oil depositories. It is known to be one of the biggest exporters of crude oil. Being one of the leading companies of Canada, geographic location of Enbridge is an edge over its competitors. Good geographic location gives an assurance to the company’s production and profit levels and minimizes transportation and handling expenses. Enbridge enjoys this location advantage as it is present in the hub of depositories.

3. Natural gas pipelines connect key supply basins to North America’s largest demand centers: Enbridge is known to be the largest natural gas suppliers of North America. Its pipelines connects key supply basins to North America’s largest demand centers, namely, New York, Chicago, Boston, Toronto, Vancouver and Seattle. They transport approximately 18% of all the natural gas that is consumed in the US. North America and the Gulf of Mexico get covered under their gas transmission network. They operate as one of the largest natural gas utilities in North America. They deliver approximately 3.7 million homes and businesses with energy. They deliver very reliable and low cost energy to their customers in Ontario. They are even the largest crude oil market in the United States. They are expecting that the global crude oil demand will continue to grow till 2035. Enbridge is known to have the largest transportation system of natural gas and crude oil across North America. For their mainline and express pipelines, each day on an average 2.9 millions of crude oil are delivered. They also have storing facilities for natural gas. The crude oil production rate can be accounted as 25% in North America. In the distribution sector, they are known to be the natural gas provider that is the largest in Canada. They have retail customers (3.7 million) in Canadian states Ontario, Quebec, New Brunswick and New York State.

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This section is available only in the 'Complete Report' on purchase.


This section is available only in the 'Complete Report' on purchase.


This section is available only in the 'Complete Report' on purchase.

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Check Out Analysis of Other Relevant Companies

References used in Enbridge Analysis Report

1. Enbridge annual report 2018 -

2. Enbridge annual report 2017 -

3. Enbridge revenues 2006-2019 -

4. Enbridge company website -

The detailed complete set of references are available on request in the 'Complete report' on purchase.

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Enbridge SWOT & PESTLE Analysis - SWOT & PESTLE.COM

SWOT & (2020). Enbridge SWOT & PESTLE Analysis - SWOT & [online] Available at: [Accessed 25 May, 2020].

In-text: (SWOT &, 2020)

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Enbridge SWOT and PESTLE analysis has been conducted by Adyasha Panigrahi and reviewed by senior analysts from Barakaat Consulting.

Copyright of Enbridge SWOT and PESTLE Analysis is the property of Barakaat Consulting. Please refer to the Terms and Conditions and Disclaimer for usage guidelines.

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