Smith & Wesson SWOT and PESTLE Analysis
COMPANY PROFILE -Smith & Wesson
Business Sector :Firearms
Operating Geography :United States, North America, Global
About Smith & Wesson :
Smith & Wesson Brands, Inc. (S&W) is an American firearm manufacturer based in Maryville, Tennessee. It was founded in 1856 as the "Smith & Wesson Revolver Company" by Horace Smith and Daniel B. Wesson after their previous company, also called the "Smith & Wesson Company" and later renamed "Volcanic Repeating Arms," was sold to Oliver Winchester and became the Winchester Repeating Arms Company. From 2016 to 2020, Smith & Wesson was a division of American Outdoor Brands Corporation, until the firm was split away in 2020. As of January 2022, SWBI had a market value of around $880 million, with revenues a little over US$1 billion. As of 2023, it has 1,690 number of employees.
The USP of Smith & Wesson Brands, Inc. reads "Leverage our brands and our employees' capabilities and experiences to design, produce, and market high quality, innovative firearms that meet the needs of our consumers while delivering a healthy financial performance." The aim of the company is to provide Americans with the freedom, equality, and security guaranteed by the Declaration of Independence and the Bill of Rights.
Smith & Wesson Revenue :
US$ 864.1 million - FY ending 30th April 2022 (y-o-y growth -18.4%)
US$ 1059.2 million - FY ending 30th April 2021
Competitive Analysis of Smith & Wesson
1. Long-standing & strong brand recognition as a global leading firearm manufacturer. 2. Leading market share in handguns segment. 3. Diverse product portfolio catering to various target markets. 4. Diversified distribution network with a total of 68 distributors across the world. 5. Strong focus on R&D, launching numerous new products every year. | 1. Limited international presence with foreign sales accounting for 2% to 4% of total revenue. 2. Volatility in revenues & profits, lacking consistency in financial performance. 3. Overdependence on 3 to 4 key customers for sales & accounts receivable. |
1. Leverage technological advancements such as smart gun technologies. 2. Expansion into growing foreign markets such as Asia & Europe. 3. The projected 5.9% CAGR growth in the global self-defense products market from 2019 to 2025 presents an opportunity to expand its customer base. | 1. Intense competition from well-established companies like Ruger, Glock, Sig Sauer among others. 2. Risk of product recalls, defects & legal disputes related to its products. 3. Vulnerability to public perception on gun violence. |
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Detailed SWOT Analysis of Smith & Wesson
Strength
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Weakness
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Opportunity
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Threat
3. Vulnerability to public perception on gun violence: The company may face a significant threat due to public perception of gun violence. In the United States, more and more people consider gun violence a major problem, with 62% expecting it to increase over the next five years. A majority of Americans also believe it is too easy to legally obtain a gun, with 58% supporting stricter gun laws. Additionally, concerns about gun violence in schools are prevalent among parents. Gun violence is a leading cause of premature death, with over 48,000 Americans dying from guns in 2021. This perception of gun violence as a public health emergency may put the company at risk. To address this threat, the company must consider the changing public sentiment around guns and gun violence, focusing on responsible gun ownership, safety measures, and addressing the broader public health aspects of the issue to maintain its reputation and market position.
The remaining section under "Threat" is available only in the 'Complete Report' on purchase.
Major Competitors :
- Sturm, Ruger & Company
- Sig Sauer
- Glock
- Anderson Manufacturing
- Heritage Manufacturing
- Springfield Armory
- Savage Arms
- Mossberg
Major Brands :
- Pistols
- Revolvers
- Long guns
- Specialty services
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TABLE OF CONTENTS
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Check Out Analysis of Other Relevant Companies
References used in Smith & Wesson SWOT & PESTLE Analysis Report
1. Static files - https://ir.smith-wesson.com/static-files/dbf6f110-6dd3-44a9-bdea-f0b95d8f243f
2. Income statement - https://seekingalpha.com/symbol/SWBI/income-statement
3. Orchid advisors - https://orchidadvisors.com/top-25-largest-firearm-manufacturers-of-2021/
4. Forbes - https://www.forbes.com/sites/joshuacohen/2023/05/14/americas-gun-violence-is-a-public-health-emergency-but-politics-and-the-courts-prevent-a-proper-response/?sh=5b024d7146ad
The detailed complete set of references are available on request in the 'Complete report' on purchase.
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Smith & Wesson SWOT and PESTLE analysis has been conducted by Sindhu and reviewed by senior analysts from Barakaat Consulting.
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