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General Mills Inc. SWOT & PESTLE Analysis

ID : 52171153| Mar 2019

COMPANY PROFILE -General Mills, Inc.

Business Sector :FMCG, Food Processing

Operating Geography :North America, United States, Global

About General Mills, Inc. :

General Mills, Inc. founded in 1928, is an American Multinational manufacturer and marketer of branded consumer foods, sold through retail stores. It also serves the foodservice and commercial bakery industries with the supply of branded and unbranded products. The company is headquartered in Minneapolis, Minnesota, United States and has over 42,000 employees globally as of 2018. General Mills' mission statement is "To make lives healthier, easier and richer.

General Mills, Inc. Revenue :

US $15.62 billion – FY ending May 2017

Competitive Analysis of General Mills, Inc.

SWOT
PESTLE
The SWOT analysis for General Mills is presented below:
Strengths
Weaknesses
1. Increasing the value of dividends per share
2. Brands have maintained consumer loyalty and trust
3. Provides safe working environment and encourage a healthy work/life balance
4. Committed to maintaining highest standards for responsible advertising and marketing
5. Contribution of resources, time and talent to communities
1. No revenue gains since 2012 reflecting stagnant growth
2. Unaware of the lawsuits filed against the company
Opportunities
Threats
1. Rising demand for consumer products
2. Increasing awareness of food products
1. Intense Competition from various sectors within the industry
2. Increased bargaining power of both buyers and suppliers
3. Increased tariff rate on main components like agricultural land
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Detailed SWOT Analysis of General Mills, Inc.

Strength

This section is available only in the 'Complete Report' on purchase.

Weakness

1. No revenue gains since 2012 reflecting stagnant growth: General Mills had a debt to equity ratio of 3:1 in 2016. From the consolidated statement of earnings report, it can be observed that there have been no revenue gains since 2012. Despite this fact, they have continued increasing dividend pay-outs resulting in high debt to equity ratio. The main reason for General Mills high debt is the money spent by General Mills in acquiring new companies. At present scenario, there are some companies like Yoplait whose performance has been declining, resulting in overcoming its losses through the profits earned by other companies or through debt.

2. Unaware of the lawsuits filed against the company: It usually used to happen that General Mills was unaware of the lawsuits filed against it, due to which it had to change its legal terms by introducing an arbitration clause which states that all disputes with General Mills must be resolved in small claims court or arbitration and not on behalf of a group.

Opportunity

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Threat

This section is available only in the 'Complete Report' on purchase.

References

1. General Mills Annual Report 2016: http://investors.generalmills.com/quarterly-earnings

2. General Mills fiscal 2016 financial highlights: file:///C:/Users/welcome/Downloads/GM+2016A+Annal+Report+Complete.pdf

3. General Mills code of conduct: file:///C:/Users/welcome/Downloads/COC_English.pdf

4. General Mills reports first quarter fiscal 2017 results: http://www.blog.generalmills.com/2016/09/general-mills-reports-first-quarter-fiscal-2017-results/?_ga=1.231498583.918342436.1488966107

5. WTO Tariffs: https://www.wto.org/english/tratop_e/tariffs_e/tariffs_e.htm

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General Mills SWOT and PESTLE analysis has been conducted by and reviewed by senior analysts from Barakaat Consulting.

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General Mills Inc. SWOT & PESTLE Analysis
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