General Mills Inc. SWOT and PESTLE Analysis

ID : 52171153| Apr 2023

COMPANY PROFILE -General Mills, Inc.

Business Sector :FMCG, Food Processing

Operating Geography :North America, United States, Global

About General Mills, Inc. :

General Mills, Inc. founded in 1928, is an American Multinational manufacturer and marketer of branded consumer foods, sold through retail stores. It also serves the foodservice and commercial bakery industries with the supply of branded and unbranded products. The company is headquartered in Minneapolis, Minnesota, United States and has over 42,000 employees globally as of 2018. General Mills' mission statement is "To make lives healthier, easier and richer.

General Mills, Inc. Revenue :

US $15.62 billion – FY ending May 2017

Competitive Analysis of General Mills, Inc.

SWOT

PESTLE

The SWOT analysis for General Mills is presented below:

Strengths	Weaknesses
1. Increasing the value of dividends per share 2. Brands have maintained consumer loyalty and trust 3. Provides safe working environment and encourage a healthy work/life balance 4. Committed to maintaining highest standards for responsible advertising and marketing 5. Contribution of resources, time and talent to communities	1. No revenue gains since 2012 reflecting stagnant growth 2. Unaware of the lawsuits filed against the company
Opportunities	Threats
1. Rising demand for consumer products 2. Increasing awareness of food products	1. Intense Competition from various sectors within the industry 2. Increased bargaining power of both buyers and suppliers 3. Increased tariff rate on main components like agricultural land

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Detailed SWOT Analysis of General Mills, Inc.

Strength

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Weakness

1. No revenue gains since 2012 reflecting stagnant growth: General Mills had a debt to equity ratio of 3:1 in 2016. From the consolidated statement of earnings report, it can be observed that there have been no revenue gains since 2012. Despite this fact, they have continued increasing dividend pay-outs resulting in high debt to equity ratio. The main reason for General Mills high debt is the money spent by General Mills in acquiring new companies. At present scenario, there are some companies like Yoplait whose performance has been declining, resulting in overcoming its losses through the profits earned by other companies or through debt.

2. Unaware of the lawsuits filed against the company: It usually used to happen that General Mills was unaware of the lawsuits filed against it, due to which it had to change its legal terms by introducing an arbitration clause which states that all disputes with General Mills must be resolved in small claims court or arbitration and not on behalf of a group.

Opportunity

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Threat

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References

1. General Mills Annual Report 2016: https://investors.generalmills.com/quarterly-earnings

2. General Mills fiscal 2016 financial highlights: file:///C:/Users/welcome/Downloads/GM+2016A+Annal+Report+Complete.pdf

3. General Mills code of conduct: file:///C:/Users/welcome/Downloads/COC_English.pdf

4. General Mills reports first quarter fiscal 2017 results: https://www.blog.generalmills.com/2016/09/general-mills-reports-first-quarter-fiscal-2017-results/?_ga=1.231498583.918342436.1488966107

5. WTO Tariffs: https://www.wto.org/english/tratop_e/tariffs_e/tariffs_e.htm

The PESTLE/PESTEL analysis for General Mills is presented below:

Political	Economical
1. Changing political situations and uncertainty in the European markets may increase the cost of doing business	1. Effect of rising prices and supply chain disruptions 2. Tough competition in emerging markets like India and China with conditions favouring local companies
Social	Technological
1. Restructuring exercise conducted by the company leading to multiple loss of jobs and affecting employment 2. Changing consumer lifestyle, health consciousness are driving consumers towards organic food, driving growth.	1. ‘Customer Engagement’ through digital transformation 2. Investments in technologies and analytics for agriculture will help framers strengthening the company’s supply chain
Legal	Environmental
1. Facing litigations over misleading labelling claims which can attract penalties and affects the brand image. 2. Age discrimination in layoffs conducted in 2016.	1. General Mills has organization wide focus on environment and sustainability 2. Set target to sustainably source 100 percent of its ten priority ingredients by 2020.

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Detailed Pestle Analysis of General Mills, Inc.

Political

1. Changing political situations and uncertainty in the Europe, Middle East and African (EMEA) markets may increase the cost of doing business: Europe, Middle East and Africa (EMEA) is a major market for General Mills. Europe has faced political turmoil after exit of Britain from EU and many other states are facing impending elections. Brexit will result in changing of sourcing patterns and has caused significant volatility in GBP. Catalonia has also voted for independence from Spain. Middle East and African countries have also been impacted by civilian unrest and terrorism impacting business. The recent blockade of Qatar by other GCC nations also impacts the political complexity in the region. In the Lain American markets such as Brazil, Venezuela and Argentina political uncertainty has been exacerbated by corruption and economic woes. These developments will impact General Mills’ sales in these major markets.

Economic

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Social

1. Restructuring exercise conducted by the company leading to multiple losses of jobs and affecting employment: In an effort to cut down on costs, General Mills is conducting a global restructuring program which will eliminate several top internationals posts and lead to an overall employee cut of 500- 600 personnel. This may impact the company’s image as an employee friendly and socially responsible company.

2. Changing consumer lifestyle, health consciousness are driving consumers towards organic food, driving growth for General Mills which is one of the largest natural organic food producers globally: Demand for organic food is globally on the rise, providing an excellent opportunity for General Mills which is one of the biggest producers of organic food. In view of this, the company has recently announced that it is going to double its organic food production to meet rising demand. This is expected to allow the company to the 1 Billion sales mark that it has set by 2019, a year before target.

Technological

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Legal

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Environmental

This section is available only in the 'Complete Report' on purchase.

References

1. General Mills Annual Report 2016: https://investors.generalmills.com/quarterly-earnings

2. General Mills fiscal 2016 financial highlights: file:///C:/Users/welcome/Downloads/GM+2016A+Annal+Report+Complete.pdf

3. General Mills code of conduct: file:///C:/Users/welcome/Downloads/COC_English.pdf

4. General Mills reports first quarter fiscal 2017 results: https://www.blog.generalmills.com/2016/09/general-mills-reports-first-quarter-fiscal-2017-results/?_ga=1.231498583.918342436.1488966107

5. WTO Tariffs: https://www.wto.org/english/tratop_e/tariffs_e/tariffs_e.htm

Sample Complete Report

This is the sample complete report which will give you a glimpse of what your complete report will cover after purchase.

Free Summary Report

This report contains the table contents only. In case you need the complete report please purchase using the buy options displayed.

* By clicking on "Buy Now" you agree to accept our "Terms and Conditions."

SWOT & PESTLE (combined)
Complete Report
USD 12.53

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On purchase the General Mills Inc. SWOT and PESTLE Analysis PDF report will reach you within minutes. At rare times, a slight delay not exceeding 1 hour might be caused.

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General Mills, Inc.

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General Mills Inc. SWOT and PESTLE Analysis

COMPANY PROFILE -General Mills, Inc.

Business Sector :FMCG, Food Processing

Operating Geography :North America, United States, Global

About General Mills, Inc. :

General Mills, Inc. Revenue :

Competitive Analysis of General Mills, Inc.

Detailed SWOT Analysis of General Mills, Inc.

Strength

Weakness

Opportunity

Threat

References

Detailed Pestle Analysis of General Mills, Inc.

Political

Economic

Social

Technological

Legal

Environmental

References

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