Porter's Five Forces for Johnson & Johnson
About Johnson & Johnson
Johnson & Johnson (J&J), headquartered in New Brunswick, New Jersey, is a prominent American multinational specializing in pharmaceuticals and medical technologies. As of 2023, it ranks 40th on the Fortune 500 list of the largest U.S. corporations. Boasting a global workforce of approximately 130,000 employees, the company is helmed by Chairman and CEO Joaquin Duato. Founded in 1886 by the Johnson brothers—Robert Wood Johnson, James Wood Johnson, and Edward Mead Johnson—the company initially focused on sterile surgical dressings. In 2023, J&J strategically separated its consumer healthcare business into the publicly traded company Kenvue. Presently, J&J exclusively concentrates on pharmaceutical prescription drugs and medical device technologies, organized into two business sectors: Innovative Medicine and MedTech. Renowned for its value, J&J is among the world's most valuable companies and holds the rare AAA prime credit rating among U.S.-based firms.
Porter’s Five Forces Model
Demand and competition in the market can be ascertained by running a Porters Five Forces analysis on Johnson & Johnson. The competitive landscape is illustrated by the company’s competitive forces model, which also offers insightful information for creating winning plans. The following diagram illustrates the five forces at play in a competitive environment: