Porter's Five Forces for McLaren Group
About McLaren Group
McLaren Group, previously known as McLaren Cars, is a distinguished British luxury automotive manufacturer headquartered at the McLaren Technology Centre in Woking, England. Famed for its in-house production of sports cars, the company operates from dedicated facilities. In 2010, McLaren Automotive succeeded McLaren Cars, founded in 1985. Its full integration into the wider McLaren Group as a wholly-owned subsidiary occurred in July 2017. The company's rich history traces back to Formula One founder Bruce McLaren, born in Auckland, New Zealand, in 1937. Embarking on its Formula One journey in 1966, McLaren Automotive, boasting around 2500 employees in 2023, continues to embody a legacy of automotive engineering and performance excellence.
Porter’s Five Forces Model
An analysis was conducted for McLaren, evaluating market-influencing variables like demand and competition. This analysis of the competitive environment provides insightful information for creating winning strategies, along with a graphic depiction of the model as shown below: