Porter's Five Forces for Nike
About Nike
Nike, Inc., established in 1964 as Blue Ribbon Sports, is the world's largest sports shoe, apparel, and accessories manufacturer. Named after the Greek goddess of victory, Nike operates retail stores called Niketown in Oregon, U.S. With a core focus on designing, developing, producing, and globally marketing sports products, Nike dominates the global athletic footwear and apparel market. Categories like Running, NIKE Basketball, and Sportswear showcase its diverse offerings. Boasting 83,700 employees as of early 2023, Nike excels in research, design, and technical innovation, selling through owned stores and digital platforms. In 2023, Nike committed to stop using kangaroo skins in its products, introducing a proprietary synthetic alternative for better performance.
Porter’s Five Forces Model
Demand and competition in the market can be ascertained by running a Porters Five Forces analysis on Nike. The competitive landscape is illustrated by Nike competitive forces model, which also offers insightful information for creating winning plans. The following diagram illustrates the five forces at play in a competitive environment: