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PulteGroup SWOT & PESTLE Analysis

ID : 52857053| Feb 2021| 13 pages

COMPANY PROFILE -PulteGroup

Business Sector :Construction and Real Estate

Operating Geography :United States, North America

About PulteGroup :

Pulte Group Inc. is a home construction company. It is headquartered in Atlanta, Georgia, United States. The company has offices in 44 markets in 23 states. It ranked 309th on the Fortune 500 in fiscal 2020. Bill Pulte began building and selling houses in 1950 and the company was formed in 1956. The company became a public company via an initial public offering in 1972. The company completed its acquisition of the homebuilding operations of American West Homes for $150 million in 2019. The company provides services which includes Pulte Mortgage, PGP Title, Pulte Insurance Agency, and Premier Land Title Insurance Company. PulteGroup operates against a stated objective of delivering high returns on invested capital and equity over the housing cycle and is peddling some of the industry’s best-known brands: Pulte, Del Webb, Centex, DiVosta, American West, and John Wieland Homes. In January 2021, the company announced its plans to enter the Denver market and expand into the Triad area of North Carolina.
Pulte Group Inc. 's Unique Selling Proposition or USP lies in it being the 3rd largest home construction company in the United States. Pulte Group’s mission statement reads, "We believe in treating people well, doing business with integrity and excellence, and practicing good stewardship of the environment. We're committed to innovating sustainable practices, providing superior construction, building a diverse, respectful team and raising the bar on the overall home buying experience".

PulteGroup Revenue :


$10.21 billion - FY ending 31st December 2019 (y-o-y growth 0.24%%)
$10.18 billion - FY ending 31st December 2018

Competitive Analysis of PulteGroup

SWOT
PESTLE
The SWOT analysis for PulteGroup is presented below in a table followed by the detailed analysis report.
Strengths
Weaknesses
1. Broad product line with and diversified consumer base.
2. Operations spreading its wings across a wide array of communities and markets in the US.
3. Enjoys competitive advantage over local builders due to reliable and low-cost financing.
4. Recipient of a number of prestigious recognitions and awards
1. Jobs and Tax Act, 2017, reduced income tax advantages associated with homeownership, making it less attractive
2. The company’s profitability ratio and net contribution to the revenues generated by the housing industry, are below average.
3. PulteMortgage, their financial services division, does not account for much of the revenue.
Opportunities
Threats
1. Focusing on sustainability by incorporating eco-friendly practices into home building
2. As the world continues to deal with the Covid-19 pandemic, the 2021 housing market will continue to have low interest rates.
3. Company recently expanded into new markets in Colorado and North Carolina.
1. Different liability laws in different states might expose them to numerous liability claims.
2. Inventory accumulation is higher compared to other competitors owing to the seasonal nature of their business.
3. Due to the pandemic, supply has slowed down owing to labour shortages which may push up labour rates.
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of PulteGroup

Strength

This section is available only in the 'Complete Report' on purchase.

Weakness

1. Jobs and Tax Act, 2017, reduced income tax advantages associated with homeownership, making it less attractive: The Tax Cuts and Jobs Act, promulgated in the U.S.A in 2017 by the Trump administration, primarily lowered the tax rates applicable to many businesses and individuals. Besides, it also introduced federal deductions for mortgage interest applicable to the first $750,000 of a new mortgage (as compared to $1 million ceiling under previous tax law) and eliminated the federal deductions for interest on certain home equity loans. Due to these changes and lowered deductions, individuals would find that the tax advantages associated with home ownership have declined significantly. The combination of these changes were projected to reduce home ownership affordability and demand, especially in regions with higher housing prices or higher state and local income taxes.

The remaining section of “Weakness” is available only in the 'Complete Report' on purchase.

Opportunity

1. focusing on sustainability by incorporating eco-friendly practices into home building: The development of land for new home construction impacts underlying ground cover which can impact the flow of storm water over the land. To ensure the protection of the environment, PulteGroup has developed an industry-leading National Storm Water Quality Program (“NSQP”). This NSQP helps in designing and building neighborhoods that can better manage the flow of rain water through the community, while helping to keep materials such as dirt, paint, concrete residue, oils or other waste from leaving the construction sites.

The remaining section of “Opportunity” is available only in the 'Complete Report' on purchase.

Threats

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Major Competitors :

  • NVR
  • Toll Brothers
  • D.R Horton
  • Lennar
  • KB Home
  • Beazer Homes
  • Meritage Homes
  • Taylor Morrison Home Corp

Major Brands :

  • Pulte Homes
  • Centex
  • Del Webb
  • DiVosta
  • American West
  • John Wieland Homes
  • Neighborhoods
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TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?

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Check Out Analysis of Other Relevant Companies

References used in PulteGroup SWOT & PESTLE Analysis Report

1. A Culture of Sustainability & Excellence - https://s22.q4cdn.com/957797852/files/doc_downloads/social-responsibility/Pulte_CSR_2018_WEB.PDF
2. Pulte Group 2019 ANNUAL REPORT - https://s22.q4cdn.com/957797852/files/doc_financials/2018/ar/PULTEGROUP,-INC._AR_2020__PROOF_V6-linked.pdf
3. PulteGroup Named a Best Workplace for Women - https://www.businesswire.com/news/home/20200921005068/en/PulteGroup-Named-a-Best-Workplace-for-Women
4. COVID-19 Has Changed The Housing Market Forever. Here’s Where Americans Are Moving (And Why) - https://www.forbes.com/sites/petertaylor/2020/10/11/covid-19-has-changed-the-housing-market-forever-heres-where-americans-are-moving-and-why/?sh=3beb118a61fe
5. The Housing Market Boom Gets Another Boost From Biden - https://www.bloombergquint.com/gadfly/housing-market-boom-gets-another-lift-from-biden-stimulus
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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SWOT & PESTLE.com (2021). PulteGroup SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/pultegroup/ [Accessed 08 Dec, 2021].

In-text: (SWOT & PESTLE.com, 2021)

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PulteGroup SWOT and PESTLE analysis has been conducted by Anangsha Saha and reviewed by senior analysts from Barakaat Consulting.

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