Baker Hughes SWOT and PESTLE Analysis
ID : 52880053| Feb 2023| 18 pages
COMPANY PROFILE -Baker Hughes
Business Sector :Oil & Gas
Operating Geography :United States, North America, Global
About Baker Hughes :
Baker Hughes Company, a General Electric organization, is an American international industry service company and is the world's sole full stream supplier of coordinated oilfield products and services, administrations and advanced solutions. Baker Hughes is organized in Delaware and headquartered in Houston. The company was initially known as Baker Hughes Incorporated until 2017 when it was merged with GE Oil and Gas to become Baker Hughes, a GE Company (BHGE). In 2019, the company got separated from General Electric and became Baker Hughes Company. The company is known for its transformative technologies in the energy scenario today. By harnessing power emanating from data, science and engineering the firm tries to redefine reality. Their unique portfolio consists of a wide range of products and service capabilities that not only affect the energy sector but the industrial value chain as well. The company operates via its four main segments namely Oilfield Services, Oilfield Equipment, Turbomachinery & Process Solutions and Digital Solutions. These segments have been made keeping in mind the nature of demand, market etc. As of 2020, the company has a total of 55,000 employees working across more than 120 countries.Baker Hughes Unique Proposition lies in being the ‘World’s third largest oilfield services company’. Baker Hughes mission statement reads, “The Baker Hughes Core Values and Keys to Success are the basis for establishing a common culture for Baker Hughes. Our Core Values are: Integrity, Teamwork, Performance, and Learning. Our Keys to Success are four priorities that should guide decision-making in Baker Hughes: Engage People, Deliver Value, Be Cost Efficient, Resource Effectively.”
Baker Hughes Revenue :
$20.7 billion – FY ended on 31st Dec, 2020
$23.8 billion – FY ended on 31st Dec, 2019
Competitive Analysis of Baker Hughes
SWOT
PESTLE
The SWOT analysis for Baker Hughes is presented below in a matrix followed by the detailed analysis report
| Strengths | Weaknesses |
| 1. Differentiated energy technology company 2. Broad and diverse technological capabilities 3. Unique portfolio across energy value chain 4. Strong focus on product innovation | 1. Constrained by its earnings cyclicality in Oil Field Services segment |
| Opportunities | Threats |
| 1. Enabling sustainability 2. Enabled by growth in digital technological offerings 3. Utilizing full Baker Hughes portfolio to drive digital acceleration 4. Build on industrial franchise in TPS & DS 5. Opportunity for diversification and growth outside of upstream O&G | 1. Intense competition environment 2. Control of oil and natural gas reserves by state-owned oil companies 3. United States political sanctions impacting business prospects 4. Fall in exploration and production due to impact of pandemic |
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Detailed SWOT Analysis of Baker Hughes
Strength
1. Differentiated energy Technology Company: Baker Hughes is a renowned energy giant with a varied portfolio across the energy industry spectrum. With its unique driver and compression technology for new energy alternatives like LNG etc. and strategy primarily focusing on head spearing energy transitions like decarbonizing existing infrastructure, exporting technology to industrial and chemical markets etc. the firm is making waves in its industry. The firm has $15.4bn aftermarket service, this comprises a huge chunk for the company’s revenue which is 45% industrial in nature. The firm has a solid balance sheet with a A3/A-rating, $4.1bn cash and additional liquidity and a net capex 3.8% of revenue.
2. Broad and diverse technological capabilities: The Company is known for its state of the art technological developments. Technological services like CO2 capture, surface transportation, subsurface storage, monitoring installed technologies and providing technological consultations are some examples of the same. Most of these services revolve around decarbonization solutions across multiple industries. Post combustion CO2 capture solutions, pipeline and construction management, tubular evaluations and economic and technical feasibility of a particular project are some examples of its decarbonizing capabilities. These technologies are used in ways to maximize positive outcomes like energy efficiency, CO2 monetization, predictive analytics etc.
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Weakness
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Opportunity
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Threats
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Major Competitors :
- Halliburton
- Schlumberger
- Weatherford International
- Precision Drilling
- RPC
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TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
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References used in Baker Hughes SWOT & PESTLE Analysis Report
1. Baker Hughes Annual Report 2020 - https://investors.bakerhughes.com/static-files/2fdec670-b492-4448-8681-9497c4b3c2af
2. Health & Safety at Workplace – Corporate Responsibility - https://www.bhge.com/health-safety-and-environment
3. U.S. drillers cut most oil rigs in over two years: Baker Hughes - https://www.reuters.com/article/us-usa-rigs-baker-hughes/u-s-drillers-cut-most-oil-rigs-in-over-two-years-baker-hughes-idUSKCN1L91WA
4. Oil gains, supported by rising stock market, U.S.- Mexico trade deal - https://www.reuters.com/article/us-global-oil/oil-dips-as-trade-row-weighs-iran-sanctions-expected-to-cut-supply-idINKCN1LC03C?edition-redirect=in
5. Baker Hughes Bracing for Second Wave of Covid-19 Lockdowns - https://www.bloombergquint.com/markets/baker-hughes-bracing-for-second-wave-of-covid-19-lockdowns
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Baker Hughes SWOT and PESTLE Analysis
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