Cooper Tire & Rubber SWOT & PESTLE Analysis
COMPANY PROFILE -Cooper Tire & Rubber Company
Business Sector :Tire Manufacturing
Operating Geography :United States, Global
About Cooper Tire & Rubber Company :
Setting off with the production of tire patches and repair and maintenance of tires in 1914, Cooper Tire & Rubber Company moved on to become a publicly listed company in 1960. The company is headquartered in Ohio, US and is involved in the manufacturing as well as sales and distribution of a wide portfolio of different brands of tires of cars, trucks, motorcycle and racing tires. With a vast employee base of over 9000 employees, Cooper has established its footprint worldwide across various geographical locations with its premium brands like Mastercraft, Roadmaster, etc. With the value proposition of providing the best quality service and products to fulfill the needs of its customers, Cooper has adopted a consumer-centric strategy. With its online and offline (national and regional retail chains, wholesalers and dealers) distribution channels, the company strives to become one of the topline profitable companies in this industry. As of early 2020, it employs 9,000 people in Cooper facilities worldwide.
The USP or unique selling point of Cooper Tire & Rubber Company lies in its being the 13th largest tire manufacturer globally and the 4th largest tire manufacturer in North America. This leading global competitor in the tire industry, primarily focuses on passenger car and light vehicle replacement tires in North America. It has an emerging OE presence too.
Cooper Tire & Rubber Company Revenue :
US $ 2.75 billion – FY ended Dec 31st 2019
US $ 2.80 billion – FY ended Dec 31st 2018
Competitive Analysis of Cooper Tire & Rubber Company
| Strengths | Weaknesses |
| 1. Strongly positioned to win in an evolving environment 2. Strong distribution channels 3. Strong positions in the US aftermarket and attractive global markets 4. Specialized in innovative and better-quality products | 1. Defects in manufacturing equipment causing product recalls |
| Opportunities | Threats |
| 1. Diversification like Joint Venture with Sailun Vietnam 2. Consolidation in tire distribution in the tire industry 3. Expanding investments in OE business 4. Digital investments to enhance go-to-market capabilities: | 1. Uncertainties arising due to US-China Trade War 2. Uncertainties surrounding the Covid-19 pandemic 3. Risks revolving around the manufacturing operations in UK due to Brexit 4. Pricing volatility for raw materials or commodities |
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Detailed SWOT Analysis of Cooper Tire & Rubber Company
Strength
1. Strongly positioned to win in an evolving environment: In the constantly challenging and evolving environment of the rubber and tire industry, Cooper has strongly positioned itself to compete against the other prominent players in the industry with respect to various aspects. With the help of its highly regarded house of well-known brands and brand mix, product portfolio, the company offers a winning value proposition and is able to deal with the ever-fluctuating behaviour and magnitude of consumer preferences. Cooper’s technical expertise, OE capabilities and advanced production technology and global wide-spread technological centres aids the company to deal with underlying automotive trends. In addition to this, the company also surpasses the industry in terms of an evolving distribution environment.
2. Strong distribution channels: With the aid of its robust distribution channels spread out in the form of a wide network across the globe, Cooper has successfully established itself as a leading player in this highly competitive industry. The company strives to leverage its capabilities in North America with its non-diverting focus on retail expansion and strategic OE participation with global OEMs. Also, it has penetrated into the China OE channel by replacement pull- through and substantial growth. Moreover, the flexible nature of its distribution footprint along with the deep relationships in the U.S. aftermarket that the company has gained over its lifespan, Cooper successfully deals with the evolving distribution market by growing in the retail and e-commerce market.
The remaining section of “Strength” is available only in the 'Complete Report' on purchase.
Weakness
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Opportunity
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Threats
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Major Competitors :
- Continental
- Michelin
- Goodyear
- MRF Tyres
- Yokohama
- Apollo Tyres
- Bridgestone
- Pirelli
- Kuhmo Tyre
- Toyo Tyre
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TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
References used in Cooper Tire & Rubber Company Analysis Report
1. Brad Hughes, President & CEO
- http://investors.coopertire.com/Cache/IRCache/4046b8b2-83a6-f9c9-5da0-aab8b0973c50.PDF?O=PDF&T=&Y=&D=&FID=4046b8b2-83a6-f9c9-5da0-aab8b0973c50&iid=4008251
2. Cooper Tire recalls Roadmaster tires for possible sidewall failure - https://www.rubbernews.com/tire/cooper-tire-recalls-roadmaster-tires-possible-sidewall-failure
3. Cooper Tire Issues Recall for More Than 41,000 Vehicle Tires at Risk of Belt Separation - https://www.ncconsumer.org/news-articles/cooper-tire-issues-recall-for-vehicles-tires-at-risk-of-belt-separation.html
4. COVID-19's impact on tire industry: News you may have missed - https://www.tirebusiness.com/news/covid-19s-impact-tire-industry-news-you-may-have-missed
The detailed complete set of references are available on request in the 'Complete report' on purchase.
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Cooper Tire & Rubber Company SWOT and PESTLE analysis has been conducted by Anindya Anindita and reviewed by senior analysts from Barakaat Consulting.
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