COMPANY PROFILE -Cooper Tire & Rubber Company
Business Sector :Tire Manufacturing
Operating Geography :United States, Global
About Cooper Tire & Rubber Company :
Setting off with the production of tire patches and repair and maintenance of tires in 1914, Cooper Tire & Rubber Company moved on to become a publicly listed company in 1960. The company is headquartered in Ohio, US and is involved in the manufacturing as well as sales and distribution of a wide portfolio of different brands of tires of cars, trucks, motorcycle and racing tires. With a vast employee base of over 9000 employees, Cooper has established its footprint worldwide across various geographical locations with its premium brands like Mastercraft, Roadmaster, etc. With the value proposition of providing the best quality service and products to fulfill the needs of its customers, Cooper has adopted a consumer-centric strategy. With its online and offline (national and regional retail chains, wholesalers and dealers) distribution channels, the company strives to become one of the topline profitable companies in this industry. As of early 2020, it employs 9,000 people in Cooper facilities worldwide.
The USP or unique selling point of Cooper Tire & Rubber Company lies in its being the 13th largest tire manufacturer globally and the 4th largest tire manufacturer in North America. This leading global competitor in the tire industry, primarily focuses on passenger car and light vehicle replacement tires in North America. It has an emerging OE presence too.
Cooper Tire & Rubber Company Revenue :
US $ 2.75 billion – FY ended Dec 31st 2019
US $ 2.80 billion – FY ended Dec 31st 2018
Competitive Analysis of Cooper Tire & Rubber Company
The SWOT analysis for Cooper Tire & Rubber Company is presented below in a table followed by the detailed analysis report.
| Strengths | Weaknesses |
1. Strongly positioned to win in an evolving environment
2. Strong distribution channels
3. Strong positions in the US aftermarket and attractive global markets
4. Specialized in innovative and better-quality products
| 1. Defects in manufacturing equipment causing product recalls |
| Opportunities | Threats |
1. Diversification like Joint Venture with Sailun Vietnam
2. Consolidation in tire distribution in the tire industry
3. Expanding investments in OE business
4. Digital investments to enhance go-to-market capabilities:
| 1. Uncertainties arising due to US-China Trade War
2. Uncertainties surrounding the Covid-19 pandemic
3. Risks revolving around the manufacturing operations in UK due to Brexit
4. Pricing volatility for raw materials or commodities
|
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Detailed SWOT Analysis of Cooper Tire & Rubber Company
Strength
1. Strongly positioned to win in an evolving environment: In the constantly challenging and evolving environment of the rubber and tire industry, Cooper has strongly positioned itself to compete against the other prominent players in the industry with respect to various aspects. With the help of its highly regarded house of well-known brands and brand mix, product portfolio, the company offers a winning value proposition and is able to deal with the ever-fluctuating behaviour and magnitude of consumer preferences. Cooper’s technical expertise, OE capabilities and advanced production technology and global wide-spread technological centres aids the company to deal with underlying automotive trends. In addition to this, the company also surpasses the industry in terms of an evolving distribution environment.
2. Strong distribution channels: With the aid of its robust distribution channels spread out in the form of a wide network across the globe, Cooper has successfully established itself as a leading player in this highly competitive industry. The company strives to leverage its capabilities in North America with its non-diverting focus on retail expansion and strategic OE participation with global OEMs. Also, it has penetrated into the China OE channel by replacement pull- through and substantial growth. Moreover, the flexible nature of its distribution footprint along with the deep relationships in the U.S. aftermarket that the company has gained over its lifespan, Cooper successfully deals with the evolving distribution market by growing in the retail and e-commerce market.
The remaining section of “Strength” is available only in the 'Complete Report' on purchase.
Weakness
This section is available only in the 'Complete Report' on purchase.
Opportunity
This section is available only in the 'Complete Report' on purchase.
Threats
This section is available only in the 'Complete Report' on purchase.
The PESTLE analysis for Cooper Tire & Rubber Company is presented below in a table followed by the detailed analysis report.
| Political | Economical |
1. Impact on the manufacturing operations in Europe due to Brexit
2. Impact on distribution as well as manufacturing operations in China because of US-China Trade war
| 1. Impact of Covid-19 on the tire industry and Cooper
2. Volatility in changes of raw material prices in the rubber industry
|
| Social | Technological |
1. Entry into the e-commerce segment to meet the ever-growing consumer preferences
2. Launch of apps for tire and vehicle safety of the younger generation
| 1. Extensive use of OE becoming trend
2. Increasing demand for fuel-efficient tires
|
| Legal | Environmental |
1. Impact of Tax Cuts and Jobs
2. Impact of the new labour agreement between United Steelworkers & Cooper
3. Tension between employment laws and NLRA
| 1. Adherence to different environmental regulations and protection schemes location-wise
2. Promoting sustainable natural rubber usage
|
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Detailed Pestle Analysis of Cooper Tire & Rubber Company
o
Political
This section is available only in the 'Complete Report' on purchase.
Economic
This section is available only in the 'Complete Report' on purchase.
Social
This section is available only in the 'Complete Report' on purchase.
Technological
This section is available only in the 'Complete Report' on purchase.
Legal
This section is available only in the 'Complete Report' on purchase.
Environmental
1. Promoting sustainable natural rubber usage: The global demand for natural rubber is rapidly surpassing the supply due to which improvement of sustainable rubber yields, harmonization standards, human rights protection and natural resurces has become very essential. The tire industry stakeholders have to carry out the function and at the same time improve transparency and traceability in the supply chain. In alignment with this, Cooper has entered the Global Platform for Sustainable Natural Rubber (GPSNR), which is a coordinated and universal approach in this industry that is leading towards sustainable rubber practices and solutions, as a founding member. By following this, Cooper has established itself as one amongst the industry leaders in this activity, initiated by the World Business Council for Sustainable Development (WBCSD) Tire Industry Project (TIP).
The remaining section of “Environmental” is available only in the 'Complete Report' on purchase.
Major Competitors :
- Continental
- Michelin
- Goodyear
- MRF Tyres
- Yokohama
- Apollo Tyres
- Bridgestone
- Pirelli
- Kuhmo Tyre
- Toyo Tyre
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TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
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| Cooper Tire & Rubber Company Segmentation, Targeting and Positioning (STP) Analysis |
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Check Out Analysis of Other Relevant Companies
References used in Cooper Tire & Rubber Company SWOT & PESTLE Analysis Report
1. Brad Hughes, President & CEO
- http://investors.coopertire.com/Cache/IRCache/4046b8b2-83a6-f9c9-5da0-aab8b0973c50.PDF?O=PDF&T=&Y=&D=&FID=4046b8b2-83a6-f9c9-5da0-aab8b0973c50&iid=4008251
2. Cooper Tire recalls Roadmaster tires for possible sidewall failure - https://www.rubbernews.com/tire/cooper-tire-recalls-roadmaster-tires-possible-sidewall-failure
3. Cooper Tire Issues Recall for More Than 41,000 Vehicle Tires at Risk of Belt Separation - https://www.ncconsumer.org/news-articles/cooper-tire-issues-recall-for-vehicles-tires-at-risk-of-belt-separation.html
4. COVID-19's impact on tire industry: News you may have missed - https://www.tirebusiness.com/news/covid-19s-impact-tire-industry-news-you-may-have-missed
The detailed complete set of references are available on request in the 'Complete report' on purchase.
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Cooper Tire & Rubber Company SWOT and PESTLE analysis has been conducted by Anindya Anindita and reviewed by senior analysts from Barakaat Consulting.
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