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DoorDash Inc. SWOT & PESTLE Analysis

ID : 52916253| May 2021| 14 pages

COMPANY PROFILE -DoorDash Inc.

Business Sector :Food and Convenience delivery

Operating Geography :United States, North America, Global

About DoorDash Inc. :

DoorDash Inc. provides online food ordering and distribution services. It is headquartered in San Francisco, United States. In January 2013, Stanford University students Tony Xu, Stanley Tang, Andy Fang and Evan Moore launched PaloAltoDelivery.com in Palo Alto, California. In June 2013, it was renamed DoorDash. It links consumers to their favourite local and national businesses in over 4,000 cities throughout the United States and Canada, as well as all 50 states. The company provides merchants with the tools they need to develop their businesses by delivering on-demand delivery, data-driven insights, and improved in-store productivity, as well as delightful experiences from door to door. DoorDash's business model is intended to support both consumers and restaurants. On one hand, it allows users to locate a restaurant and place an order, while on the other, DoorDash provides restaurants with a larger customer base. It also helps people by providing them with work delivering food. In March 2021, DoorDash announced that Via collaborations with Vault Health and EverlyWell, two leading digital health firms, will begin providing same-day distribution of COVID-19 PCR test collection kits throughout the United States.
DoorDash's Unique selling Point or USP lies in it being the nation's leading on-demand local logistics platform. The company's vision statement reads, "Our vision - which will take decades to realize - is to build a last-mile logistics platform, create a set of services to grow a merchant s sales, and produce a membership program that connects consumers to the merchants that sustain them".

DoorDash Inc. Revenue :


$ 885 million - FY ending 31st December 2020
$ 2886 million - FY ending 31st December 2019

Competitive Analysis of DoorDash Inc.

SWOT
PESTLE
The SWOT analysis for DoorDash Inc. is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. Market leader in both food delivery and convenience delivery markets.
2. Well developed channel of 450,000 merchants, 20 million customers and 1 million delivery drivers.
1. They operate in a market with very intense competition and very low switching cost.
2. DoorDash is subject to multiple proceedings and class action lawsuits related to merchant acquisition, treatment of dashers and quality control.
3. They are yet to make profits since their launch in 2013.

OpportunitiesThreats
1. DashMarts, partly owned and operated convenience stores, will boost sales.
2. Virtual restaurants and ghost kitchens are gaining traction.
3. Partnership with Mastercard will increase customer base.
4. Delivery of COVID19 test kits and other efforts to infiltrate the healthcare sector will expand market.
1. A decline in revenue expected as COVID-19 vaccine is rolled out demand for deliveries goes down.
2. If their drivers (Dashers) are reclassified as employees under federal or state laws, then costs would be adversely affected.
3. The additional ‘regulatory response fee’ levied on certain counties might affect demand.

SWOT & PESTLE (combined)
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Detailed SWOT Analysis of DoorDash Inc.

Strength

This section is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

1. DashMarts, partly owned and operated convenience stores, will boost sales: In April 2020, DoorDash entered the convenience delivery market by partnering with several stores like 7Eleven, Walgreens, CVS and so on. In August 2020, Doordash announced it would be launching DashMarts, its own online convenience store. Initially it was launched in 8 cities but by December 2020, it already spread its wings to 36 cities; most recently, DoorDash has said it’ll be launching two stores in Washington DC. Instead of focusing on just everyday basic items, DoorDash has also partnered with national brands like The Cheesecake Factory and Nandos while also focusing on local restaurants. These brands will sell their popular retail products to customers via DashMarts. DashMarts increases the merchant partnership DoorDash has by taking the collaborations beyond restaurants and fresh food delivery. It also increases customer traffic on their app as people will log in not just for takeout delivery but also to find all their convenience store needs under one roof.

2. Virtual restaurants and ghost kitchens are gaining traction: DoorDash is the flagship company in the food delivery market to venture into the ghost kitchen segment. DoorDash launched it’s first ghost kitchen in Redwood City, an hour outside of San Francisco. The kitchen houses five different brands, including the famous Chick-fil-A. A major plus point of these kitchens is the pairing possibility, for example, customers who order the main course from one of the brands operating in that ghost kitchen will be able to order dessert from another brand in that kitchen in the same order. This will reduce the hassle of multiple orders and apps faced by consumers. It also gives brands and merchants access to new customers plus the benefit of cost optimization. Since DoorDash has the first mover advantage and the dominating market share already, they stand to benefit from ghost kitchens before their competitors.

The remaining section under "Opportunity" is available only in the 'Complete Report' on purchase.

Threat

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Major Competitors :

  • Uber Eats
  • Deliveroo
  • PostMates
  • GrubHub
  • HelloFresh
  • InstaCart

Major Brands :

  • Chowbotics Inc
  • Caviar
  • Scotty Labs Inc.
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TABLE OF CONTENTS
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Check Out Analysis of Other Relevant Companies

References used in DoorDash Inc. SWOT & PESTLE Analysis Report

1. 2021 Edison Trends U.S. Convenience Store Delivery Sales Report - https://trends.edison.tech/research/convenience-store-delivery-sales.html

2. DoorDash 2020 Form 10-K - https://d18rn0p25nwr6d.cloudfront.net/CIK-0001792789/628c3275-56ed-4bc8-a246-20e7c40742ce.pdf

3. A look at how DoorDash makes money - Even on "Free" delivery - https://marketrealist.com/p/how-does-doordash-make-money/

4. Introducing DashMart, a New Type of Convenience Store - https://blog.doordash.com/introducing-dashmart-1891ecc0257d

5. Mastercard Announces New Partnerships with DoorDash and HelloFresh, While Expanding Those with Fandango, Lyft, and ShopRunner to Enhance Offerings for Cardholders - https://www.businesswire.com/news/home/20210401005243/en/Mastercard-Announces-New-Partnerships-with-DoorDash-and-HelloFresh-While-Expanding-Those-with-Fandango-Lyft-and-ShopRunner-to-Enhance-Offerings-for-Cardholders

The detailed complete set of references are available on request in the 'Complete report' on purchase.

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SWOT & PESTLE.com (2021). DoorDash Inc. SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/doordash/ [Accessed 16 Sep, 2021].

In-text: (SWOT & PESTLE.com, 2021)

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DoorDash Inc. SWOT and PESTLE analysis has been conducted by Medha Sinha and reviewed by senior analysts from Barakaat Consulting.

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