Grasim Industries SWOT and PESTLE Analysis
ID : 52911053| Feb 2023| 14 pages
COMPANY PROFILE -Grasim Industries
Business Sector :Cement, Textiles, Chemicals, Financial Services
Operating Geography :India, Asia, Global
About Grasim Industries :
Grasim Industries Limited is an Indian textile manufacturing company and is diversified into Viscose Staple Fiber (VSF), cement, sponge iron, chemicals and Diversified Financial Services (NBFC, Asset Management and Life Insurance). It is headquartered in Mumbai, Maharashtra, India. Grasim Industries is a subsidiary of Aditya Birla Group and was ranked 24th in the Fortune India 500 list in 2020. Grasim Industries was established in 1947, as a textile manufacturer in India and now it comprises viscose staple fibre (VSF), cement, chemicals, textiles and VSF and cement are its core businesses which contribute to over 90 per cent of its revenues and operating profits. Birla Cellulose which is a part of Grasim Industries Limited is one of the chief companies with the lowest water consumption in viscose fibre production, and its Nagda site is preparing to be the first MMCF site globally to achieve zero liquid discharge (ZLD) site later this year in 2021. Grasim Industries plans to introduce paint products in line with global mega-trends over the next three years. The company was honoured with the prestigious Golden Peacock Award for its project on integrated rural development in 2020. The company's rank is 154th in the list of the world's best regarded firms compiled by Forbes.Grasim Industries Limited's Unique Selling Proposition or USP lies in it being the largest leading global producer of Viscose Staple Fibre, the largest Chlor-Alkali, Linen and Insulators player in India. The company's mission statement reads, "To deliver superior value to our customers, shareholders, employees and society at large".
Grasim Industries Revenue :
₹18,609.40 Cr - FY ending 31st March, 2020
₹20,550 Cr- FY ending 31st March, 2019
Competitive Analysis of Grasim Industries
SWOT
PESTLE
The SWOT analysis for Grasim Industries Ltd. is presented below in a matrix followed by the detailed analysis report:
| Strengths | Weaknesses |
| 1. Diversified product portfolio with businesses in high revenue sectors with a strong balance sheet 2. A well-established market player in the Cement, Textiles and Chemicals industries in India as well as globally 3. The second-largest producer of Viscose fiber in the world and largest exporter of Viscose in India 4. Strong foothold in India, with high-capacity production, state-of-the-art plants and factories 5. Ranked among the top companies for sustainable practices and CSR initiatives | 1. High debt may hurt the company’s finances and negatively affect common stockholders 2. A rise in input costs (such as fuel) for the company has led to falling profits 3. High dependence on Indian Market for sales |
| Opportunities | Threats |
| 1. Grasim Industries can increase its market share in the Viscose Fiber market 2. Opportunity for expanding the Cement and Insulators businesses through involvement infrastructure development projects 3. Focus on expanding the Chemicals business globally | 1. Competitors with high market shares can pose a threat to expansion possibilities 2. COVID-19 poses a major threat of reduction in production and revenues for the company 3. Cheaper local brands are increasing their hold in the country, which may impact top players like Grasim Industries |
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Detailed SWOT Analysis of Grasim Industries
Strength
1. Diversified product portfolio with businesses in high revenue sectors: While initially starting as a textiles company in 1947, Grasim Industries has strategically diversified its product portfolio to the Cement, Chemicals, Fertilizers, VSF, VFY, Insulators and Financial Services industries. In addition, Grasim has significant market shares in each of its businesses, making it a risk-averse company, with strong shareholding and stable cash flows. It is a flagship company of the global conglomerate Aditya Birla Group and in itself is a $10Bn conglomerate with numerous high-value brands in India as well as globally.
The remaining section under "Strength" is available only in the 'Complete Report' on purchase.
Weakness
This section is available only in the 'Complete Report' on purchase.
Opportunity
1. Grasim Industries can increase its market share in the Viscose Fiber market: China is the largest producer of Viscose in the global market with 52% market share globally. With more and more countries seeking to reduce dependency on China for exports, this could be a great chance for Grasim Industries to step the pedal on its global operations, being the second-largest viscose producer and exporter in the world. There is an opportunity for the company to take up more global market share, following the recent events of the pandemic and distrust towards China by the rest of the world.
The remaining section under "Opportunity" is available only in the 'Complete Report' on purchase.
Threat
This section is available only in the 'Complete Report' on purchase.
Major Competitors :
- L&T
- Century Rayon
- Adani Enterprises Ltd.
- Chemfab Alkalis Limited
- Shri Ram Industries Ltd.
Major Brands :
- Liva (LivaEco, LivaHome, LivaSaree and more)
- Linen Club
- Raysil
- Shakti man
- UltraTech Cement
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SWOT & PESTLE (combined)
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TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
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Grasim Industries Segmentation, Targeting and Positioning (STP) Analysis -
Grasim Industries Ansoff Matrix Analysis
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References used in Grasim Industries SWOT & PESTLE Analysis Report
1. Annual report 2019-2020 - https://www.grasim.com/upload/pdf/grasim-annual-report-2019-20.pdf
2. Results Q1 FY21 - https://www.grasim.com/Upload/PDF/grasim-Q1FY21-financial-results.pdf
3. Union Budget - https://www.pwc.in/assets/pdfs/budget/2020/pwc-union-budget-analysis.pdf
4. Sustainability - https://www.grasim.com/sustainability
5. Upcoming Infrastructure Projects by Modi in India 2021 - https://www.seminarsonly.com/tech/upcoming-projects-in-india-2019.php
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Grasim Industries Ltd. SWOT and PESTLE analysis has been conducted by Muskan Arya and reviewed by senior analysts from Barakaat Consulting.
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Grasim Industries SWOT and PESTLE Analysis
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