COMPANY PROFILE -Green Dot Corporation
Business Sector :Financial Services
Operating Geography :United States, North America
About Green Dot Corporation :
Green Dot Corporation is a financial technology and bank holding business working to make contemporary banking and money transfer accessible to everyone. The company was founded in 1999 and now is headquartered in Pasadena, California. It has served over 33 million people directly and many more through its banking partners and today predominantly work as a "branchless bank" with over 90,000 retail distribution outlets countrywide. Consumers and businesses can get a variety of financial products from the company's retail and direct bank, including debit, prepaid, checking, credit, and payroll cards, as well as powerful money processing services, tax refunds, cash deposits, and disbursements. The company's Banking as a Service ("BaaS") platform allows a growing number of America's most notable consumer and technology companies to create and deploy their personalized banking and money movement solutions in the United States and globally. As of 2022, Green Dot Corporation and Republic Bank & Trust Company (“Republic Bank”) have completed the signing of a formal agreement under which Green Dot would purchase Republic Bank's Tax Refund Solutions (“TRS”) business segment's assets and operations.
Green Dot Corporation's Unique Selling Point or USP lies in it being the largest prepaid debit card firm in the world in terms of market capitalization. The mission statement of Green Dot reads, "At Green Dot Corporation, our mission is simple: to provide a full range of affordable and accessible financial services to the masses. We want to provide modern, honest, and fair banking solutions that change the way people interact with money".
Green Dot Corporation Revenue :
US$ 1,433 million - FY ending 31st December 2021
US$ 1,254 million - FY ending 31st December 2020
Competitive Analysis of Green Dot Corporation
The SWOT analysis for Green Dot Corporation is presented below in a matrix followed by the detailed analysis report:
| Strengths | Weaknesses |
1. Partnership with large businesses ensures growing market share
2. Leader in the underbanked and unbanked customer segment
3. High variety of payment technology services
4. Continuous expansion of retail operations
| 1. Lack of integration within different acquired businesses |
| Opportunities | Threats |
1. High liquidity expected to benefit MoneyCard after further economic stimulus
2. GO2bank to satisfy unique needs of moderate-income consumers
3. Banking as a service (BaaS) will continue to grow
4. High growth expected in tax business
| 1. Possibility of circumvention of patents by third party
2. Discontinuation of LIBOR may cause disruptions in debt arrangements
3. Reduced volume of transactions from retailers due to Covid
|
On purchase the Green Dot Corporation SWOT and PESTLE Analysis PDF report will reach you within minutes. At rare times, a slight delay not exceeding 4 hours might be caused.
Detailed SWOT Analysis of Green Dot Corporation
Strength
1. Partnership with large businesses ensures growing market share: Green Dot has many large businesses as their partners. For instance, Walmart has been a partner with Green Dot since 2006 for Walmart MoneyCard program. Recently they have also collaborated on GoBank for mobile checking services. This partnership has given them highest reach to the individual consumers. Another example that can be cited, is its partnership with Uber, for providing payment services to customers to the driving partners though GoBank. This helped Green Dot in gaining share of the Gig economy which is usually not served by traditional banks. Further they have also partnered with payment apps like Google Pay, Apple Pay, Samsung Pay etc. This has increased the ease of using services from Green Dot. Such prominent partnerships will certainly help Green Dot to continue increasing its market share.
2. High variety of payment technology services: Green started its business with prepaid debit cards that could be renewed and used at retail outlets. After this it started many services like credit service to improve the national credit bureau score, Mobile banking services called GoBank, BaaS and tax services. All these services fall under financial services segment, but they are diversified in terms of satisfaction of customer needs. So, whenever there is seasonality in the services their overall effect gets averaged out. For instance, tax services show surge in demand in first quarter of the year and prepaid debit cards for stores show a surge in transactions during the month of December. Moreover, these services are targeted towards customer segments that are traditionally not served by banks. So, the products are clearly designed with high clarity regarding customer segments. This can help the corporation to save on sales and marketing expenses.
The remaining section under "Strength" is available only in the 'Complete Report' on purchase.
Weakness
This section is available only in the 'Complete Report' on purchase.
Opportunity
This section is available only in the 'Complete Report' on purchase.
Threat
This section is available only in the 'Complete Report' on purchase.
The PESTLE analysis for Green Dot Corporation is presented below in a table followed by the detailed analysis report.
| Political | Economical |
| 1. Fintechs aiding government in Covid relief disbursements | 1. Rate cuts resulted in low interest income
2. High unemployment to reduce spending
|
| Social | Technological |
1. Increase trend of digital payments with high first-time users
2. Fintech is gaining more customers in US south
| 1. Contactless payments are gaining prominence
2. Blockchain technology to revolutionise financial services
|
| Legal | Environmental |
1. Fintech firms to get benefited with new FDIC rule
2. California Privacy Rights Act will increase scrutiny of data sharing for business
| 1. Fintechs creating awareness through effect of a purchase on environment |
On purchase the Green Dot Corporation SWOT and PESTLE Analysis PDF report will reach you within minutes. At rare times, a slight delay not exceeding 4 hours might be caused.
Detailed Pestle Analysis of Green Dot Corporation
Political
This section is available only in the 'Complete Report' on purchase.
Economic
1. Rate cuts resulted in low interest income: Federal Reserve cut the benchmark interest rate to zero after sudden increase in unemployment rates in fiscal 2021 as a result of the pandemic. The target range by the federal reserve was decided to be 0-0.25%. This is the rate at which banks borrow and lend excess assets amongst each other. Federal reserve also decided on quantitative easing. This drastically reduced the savings interest rates. As Green Dot deposits its customer’s cash to banks through broker deposits, it lost on the interest it would have received on these deposits. Also, as Green Dot’s business has very low dependence on credit cards or lending, it could not get benefited from the low costs of borrowing from banks and lending to the consumers. However, this led to high liquidity in the market resulting in more transaction commissions for Green Dot.
The remaining section under "Economic" is available only in the 'Complete Report' on purchase.
Social
This section is available only in the 'Complete Report' on purchase.
Technological
This section is available only in the 'Complete Report' on purchase.
Legal
This section is available only in the 'Complete Report' on purchase.
Environmental
This section is available only in the 'Complete Report' on purchase.
Major Competitors :
- InComm
- Blackhawk Network
- Speedy Cash
- Curo
- Payoneer
- MetaBank
Major Brands :
- Green Dot
- GoBank
- MoneyPak
- Tax Products Group
- Loopt
- AccountNow
On purchase the Green Dot Corporation SWOT and PESTLE Analysis PDF report will reach you within minutes. At rare times, a slight delay not exceeding 4 hours might be caused.
TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
You may also be interested in other analyses of Green Dot Corporation:
-
| Green Dot Corporation Porter's Five Forces Analysis |
|
-
| Green Dot Corporation VRIO Analysis |
|
-
| Green Dot Corporation Value Chain Analysis |
|
-
| Green Dot Corporation Covid-19 Impact Analysis |
|
-
| Green Dot Corporation BCG Analysis |
|
-
| Green Dot Corporation Segmentation, Targeting and Positioning (STP) Analysis |
|
-
| Green Dot Corporation Ansoff Matrix Analysis |
|
Request for Quotation
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Company Overview Report
This report is shared in order to give you an idea of what the complete Company Overview Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free.
You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Competitor Analysis Report
This report is shared in order to give you an idea of what the complete Competitor Analysis Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free.
You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Porter's Five Forces Analysis Report
This report is shared in order to give you an idea of what the complete Porter's Five Forces Analysis Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free.
You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
VRIO Analysis Report
This report is shared in order to give you an idea of what the complete VRIO Analysis Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free.
You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Value Chain Analysis Report
This report is shared in order to give you an idea of what the complete Value Chain Analysis Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free.
You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Regulatory Outlook Report
This report is shared in order to give you an idea of what the complete Regulatory Outlook Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free.
You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Risk Analysis Report
This report is shared in order to give you an idea of what the complete Risk Analysis Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free.
You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Key Performance Indicators (KPI's) Report
This report is shared in order to give you an idea of what the complete Key Performance Indicators (KPI's) Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free.
You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Environmental, Social, and Governance (ESG) Analysis Report
This report is shared in order to give you an idea of what the complete Environmental, Social, and Governance (ESG) Analysis Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free.
You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
M&A Analysis Report
This report is shared in order to give you an idea of what the complete M&A Report and Analysis Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free.
You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Subsidiaries, Partnerships and Collaborations Report
This report is shared in order to give you an idea of what the complete Subsidiaries, Partnerships and Collaborations Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free.
You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Stakeholder Analysis Report
This report is shared in order to give you an idea of what the complete Stakeholder Analysis Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free.
You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Technology Landscape and Outlook Report
This report is shared in order to give you an idea of what the complete Technology Landscape and Outlook Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free.
You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Covid-19 Impact Analysis Report
This report is shared in order to give you an idea of what the complete Covid-19 Impact Analysis Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free.
You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Key News and Events Report
This report is shared in order to give you an idea of what the complete Key News and Events Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free.
You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
BCG Analysis Report
This report is shared in order to give you an idea of what the complete BCG Analysis Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free.
You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Digital Marketing and Social Media Strategy Analysis Report
This report is shared in order to give you an idea of what the complete Digital Marketing and Social Media Strategy Analysis Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free.
You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Segmentation, Targeting and Positioning (STP) Analysis Report
This report is shared in order to give you an idea of what the complete Segmentation, Targeting and Positioning (STP) Analysis Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free.
You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Ansoff Matrix Analysis Report
This report is shared in order to give you an idea of what the complete Ansoff Matrix Analysis Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free.
You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Check Out Analysis of Other Relevant Companies
References used in Green Dot Corporation SWOT & PESTLE Analysis Report
1. Green Dot Corp (GDOT) Q4 2020 Earnings Call Transcript | The Motley Fool - https://www.fool.com/earnings/call-transcripts/2021/02/23/green-dot-corp-gdot-q4-2020-earnings-call-transcri/
2. Green Dot Corporation 2020 Annual Report - https://ir.greendot.com/static-files/f7f1b5ee-8c72-4a6f-b389-ad7a5c3330d2
3. TWhy Green Dot Could Be a Winner in the War on Cash | The Motley Fool - https://www.fool.com/investing/2018/05/22/why-green-dot-could-be-a-winner-in-the-war-on-cash.aspx
4. Green Dot And The Future Of Banking-As-A-Service - https://www.forbes.com/sites/ronshevlin/2020/12/15/green-dot-and-the-future-of-banking-as-a-service/?sh=26a810826ba3
5. 7 Fintech-Led Covid Relief Efforts That Went Above And Beyond In 2020 - https://www.forbes.com/advisor/banking/fintech-led-covid-relief-efforts-that-went-above-and-beyond/
The detailed complete set of references are available on request in the 'Complete report' on purchase.
How to Reference This Page?
You can use the following in your reference section in order to give credit to the source. For different referencing styles and detailed guidelines, please click here.
Green Dot Corporation SWOT and PESTLE Analysis - SWOT & PESTLE.COM
SWOT & PESTLE.com (2025). Green Dot Corporation SWOT and PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/green-dot-corporation/ [Accessed 27 Mar, 2025].
In-text: (SWOT & PESTLE.com, 2025)
Copyrights and Disclaimer
Green Dot Corporation SWOT and PESTLE analysis has been conducted by Mohit Harishchandra Deshmukh and reviewed by senior analysts from Barakaat Consulting.
Copyright of The Green Dot Corporation SWOT and PESTLE Analysis is the property of Barakaat Consulting. Please refer to the Terms and Conditions and Disclaimer for usage guidelines.
Safe and secure payments
