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Robinhood Markets Inc. SWOT and PESTLE Analysis

ID : 521716953| Jun 2023| 21 pages

COMPANY PROFILE -Robinhood Markets Inc.

Business Sector :Financial Services

Operating Geography :United States, North America, Global

About Robinhood Markets Inc. :

Robinhood Markets, Inc. is a U.S.-based financial services company that provides commission-free online trading and investing services to retail investors. It was founded in 2013 by Baiju Bhatt and Vladimir Tenev and is headquartered in Menlo Park, California. The company gained popularity for its user-friendly mobile app, which allows individuals to buy and sell stocks, exchange-traded funds (ETFs), options, and cryptocurrencies with no commission fees. Robinhood disrupted the traditional brokerage industry by eliminating trading fees, making investing more affordable and appealing to a younger generation of investors. Robinhood also offers a range of educational resources, including articles, videos, and a community-driven discussion forum, to help users learn about investing and make informed decisions. In addition to its commission-free trading platform, Robinhood launched other services to broaden its offerings. In 2018, the company introduced Robinhood Crypto, allowing users to trade cryptocurrencies such as Bitcoin and Ethereum. Robinhood also offers cash management services through its Robinhood Cash Management feature, which provides users with a debit card and the ability to earn interest on their uninvested cash. As of 2023, Robinhood Markets employed over 2,400 people.

The USP of Robinhood Markets lies in it being one of the leading online trading platforms. Robinhood Markets’ mission is to democratize finance for all.

Robinhood Markets Inc. Revenue :


US$ 1,358 million - FY ending 31st December 2022 (y-o-y growth -25%)
US$ 1,815 million - FY ending 31st December 2021

Competitive Analysis of Robinhood Markets Inc.

SWOT
PESTLE
The SWOT analysis for Robinhood Markets is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. Robinhood app’s simplistic design & user-friendliness interface attracts beginners.
2. Offers commission-free trading unlike many of its competitors.
3. High brand awareness among U.S neo banking & neo brokerage users.
4. Effective cost-cutting measures resulted in strong financials and positive cash flows.
1. Lacks universal security measures which can lead to cyber-attacks.
2. Brand loyalty was impacted due to trading restrictions on a few stocks like GameStop.
3. Declining trend in average monthly users from past 2 years.
OpportunitiesThreats
1. Expansion into European & Asia-Pacific markets drives the company’s growth further.
2. A new application can be introduced that is ideal for heavy traders.
3. Customer support can be improved to gain a high customer satisfaction rate.
1. Revenue & trading volumes are susceptible to market declines due to its business model.
2. Expansion into new markets may face stiff competition from established businesses who have a competitive advantage.
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Detailed SWOT Analysis of Robinhood Markets Inc.

Strength

This section is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

1. Revenue & trading volumes are susceptible to market declines due to its business model: Robinhood's business model heavily relies on the stock market's performance, which makes it vulnerable to market downturns. Since Robinhood doesn't charge its users any commission fees, it relies on trading volumes to generate revenue. If the stock market experiences a significant downturn, fewer people will trade, and Robinhood will make less money. Additionally, Robinhood's user base consists mostly of inexperienced and younger investors, who are more likely to panic and sell their holdings during a market downturn, causing trading volumes to drop. This vulnerability was evident during the COVID-19 pandemic, where Robinhood's trading volumes surged during market volatility but then fell when the market stabilized. Therefore, Robinhood must find ways to expand its revenue streams and customer base to minimize its dependence on favorable market conditions. The remaining section under "Threat" is available only in the 'Complete Report' on purchase.

Major Competitors :

Major Brands :

  • Stock & ETF investments
  • Robinhood Crypto
  • Robinhood Gold
  • Retirement
  • Options trading
  • Cash card
  • Robinhood Snacks
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References used in Robinhood Markets Inc. SWOT & PESTLE Analysis Report

1. Robinhood brand awareness, usage, popularity, loyalty, and buzz among neobanking and neobrokerage users in the United States in 2022 - https://www.statista.com/forecasts/1304958/robinhood-neobanking-and-neobrokerage-brand-profile-in-the-united-states
2. Robinhood App's $20 Million Data Breach Settlement: Who Is Eligible for Money? - https://www.cnet.com/personal-finance/banking/robinhood-20-million-settlement-who-is-eligible-for-money/
3. Congress plans hearings after GameStop stock frenzy and Robinhood trading freeze - https://www.cbsnews.com/news/gamestop-robinhood-trading-freeze-congress-hearings/
4. Annual Report 2022 - https://s28.q4cdn.com/948876185/files/doc_financials/2022/ar/robinhood_ar_web-ready.pdf
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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SWOT & PESTLE.com (2024). Robinhood Markets Inc. SWOT and PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/robinhood-markets/ [Accessed 27 Apr, 2024].

In-text: (SWOT & PESTLE.com, 2024)

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Robinhood Markets, Inc. SWOT and PESTLE analysis has been conducted by Sindhu and reviewed by senior analysts from Barakaat Consulting.

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