Kawasaki Heavy Industries SWOT & PESTLE Analysis
COMPANY PROFILE -Kawasaki Heavy Industries
Business Sector :Manufacturing
Operating Geography :Japan, Asia, Global
About Kawasaki Heavy Industries :
Kawasaki Heavy Industries Ltd. Is a Japanese MNC mainly known for manufacturing motorcycles, heavy equipment, aerospace and defense equipment, rolling stock and ships. It also actively produces industrial robots, gas turbines, boilers and other industrial products. The company has a long history since it was founded in 1896 by Shōzō Kawasaki. It is currently headquartered in Tokyo, Japan. It has more than 50 holdings in most major cities around the world. Together with about 100 group companies in Japan and overseas, Kawasaki Heavy Industries emerged as a technology corporate group. Ninja 1000SX Named MCN 2020 All Rounder of the Year. This recognition denotes the tenth consecutive MCN Award win for Kawasaki, and the newspaper named the Ninja 1000SX its ‘All Rounder of the Year’ for fiscal 2020, stating, “the Ninja handles with greater precision, less effort and a lot more grace. In 2007, the Kawasaki Group established the Kawasaki Group Mission Statement to orient the group as a whole. The group’s mission statement is “Kawasaki, working as one for the good of the planet”. Its long-stroke inline four continues to offer lashings of easy, eager thrust at all revs without needing to be worked hard.”- We are the Kawasaki Group, a global technology leader with diverse integrated strengths. - We create new value-for a better environment and a brighter future for generations to come. It is well guided by its values in its operations which are “We respond to our customers’ requirements”, “We constantly achieve new heights in technology” and “We pursue originality and innovation”. Kawasaki established the Kawasaki Group’s new vision statement, describing what the Group envisions becoming in 10 years ― “Group Vision 2030: Trustworthy Solutions for the Future.”
Kawasaki Heavy Industries Revenue :
1,641 billion Yen –FY ended 31st March, 2019
1,594 billion Yen – FY ended 31st March 2018
1,574 billion Yen – FY ended 31st March 2017
Competitive Analysis of Kawasaki Heavy Industries
| Strengths | Weaknesses |
| 1. Wide range of product portfolio 2. Strong technological capabilities across domains 3. Providing a seamless hydrogen supply chain 4. Global production, sales and service structure | 1. Substandard components in bullet trains leading to reputation loss |
| Opportunities | Threats |
| 1. Growth in global motorcycle industry 2. Evolution through digital innovation to satisfy customer needs and resolve issues 3. Growth in air-passenger and air freight volume in emerging countries 4. Use of bullet trains in emerging countries | 1. Increasing competition in motorcycle manufacturing industry 2. Fluctuation in price of raw material 3. Impact of COVID-19 across product segments |
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Detailed SWOT Analysis of Kawasaki Heavy Industries
Strength
1. Wide range of product portfolio: Kawasaki heavy Industries comprises of a huge portfolio which includes a suite of products catering to customer as well as industry demand. Its aerospace systems include main products like aircraft for Japan Ministry of Defense, parts for commercial aircraft, missiles/space equipment, commercial helicopters, jet engines and aerospace gearboxes. In energy system and plant engineering, it has various products like gas engines, power plants, steam turbines, crushing machines, aerodynamic machinery systems, LNG tanks and many more. In ship and offshore structure, its product offerings consist of LNG carriers, LPG carriers, Bulk carriers, Jetfoils and submarines. Under rolling stock, it provides electric train, cars, bullet trains, bogies, passenger coaches and locomotives. In motorcycle & engine segment, it provides motorcycles, utility vehicles, all-terrain vehicles, personal watercraft and many more. In precision machinery and robot, it provides hydraulic components, industrial robots and many more products.
2. Strong technological capabilities across domains: Kawasaki has emerged as a technological leader in its operating industry. In each of the segment that it operates, it has strong core competence which enable it to beat competition and enjoy competitive advantage. In aerospace systems, it has strong technological capabilities as a manufacturer of finished aircraft. It also ensures high quality and productivity through leading edge production technology. Its ability to provide solutions leveraging energy combining gas turbine, steam turbine and waste heat recovery is a strength in energy system. It also enjoys locally rooted sales system leveraging overseas sites. It uses various energy-saving, environmental-burden reducing technologies. The quality provided, state-of-the-art product development expertise and cost-competitiveness of the group remains Kawasaki’s core competence. It has built high tech expertise based on comprehensive industry strengths.
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Weakness
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Opportunity
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Threats
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Major Competitors :
- Elliott Group
- Paramount Group
- Mitsubishi Corporation
- Fuji Heavy Industries Ltd.
Major Brands :
- VERSYS
- VULCAN
- KX
- KLX
- Ninja
- BRUTE FORCE
- MULE
- STX
- ULTRA
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References used in Kawasaki Heavy Industries Analysis Report
1. Kawasaki Report 2019 -http://global.kawasaki.com/en/corp/sustainability/report
/environmental/pdf/19_houkokusyo.pdf
2. Kawasaki Heavy train fault evokes earlier scandal - https://asia.nikkei.com
/Business/Kawasaki-Heavy-train-fault-evokes-earlier-scandal2
3. Kawasaki wins $240m order for NYC-area commuter rail cars - https://
asia.nikkei.com/Business/Companies/Kawasaki-Heavy-weighs-exit-from-money-losing-train-business
4. India on track to buy 18 bullet trains from Japan for Rs 7,000 crore - https://
economictimes.indiatimes.com/industry/transportation/railways/india-on-track-to-buy-18-
bullet-trains-from-japan-for-rs-7000-crore/articleshow/65678899.cms?from=mdr
5. Competition hots up in premium motorcycles - https://www.livemint.com/Money/
im1uBS1nFb6FI909TNQHsN/Competition-hots-up-in-premium-motorcycles.html
The detailed complete set of references are available on request in the 'Complete report' on purchase.
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SWOT & PESTLE.com (2021). Kawasaki Heavy Industries SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/kawasaki-heavy-industries/ [Accessed 20 Jan, 2021].
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Kawasaki Heavy Industries Swot & PESTLE analysis has been conducted by Sushree Lasyamayee and reviewed by senior analysts from Barakaat Consulting.
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