COMPANY PROFILE -Kawasaki Heavy Industries
Business Sector :Manufacturing
Operating Geography :Japan, Asia, Global
About Kawasaki Heavy Industries :
Kawasaki Heavy Industries Ltd. Is a Japanese MNC mainly known for manufacturing motorcycles, heavy equipment, aerospace and defense equipment, rolling stock and ships. It also actively produces industrial robots, gas turbines, boilers and other industrial products. The company has a long history since it was founded in 1896 by Shōzō Kawasaki. It is currently headquartered in Tokyo, Japan. It has more than 50 holdings in most major cities around the world. Together with about 100 group companies in Japan and overseas, Kawasaki Heavy Industries emerged as a technology corporate group. Ninja 1000SX Named MCN 2020 All Rounder of the Year. This recognition denotes the tenth consecutive MCN Award win for Kawasaki, and the newspaper named the Ninja 1000SX its ‘All Rounder of the Year’ for fiscal 2020, stating, “the Ninja handles with greater precision, less effort and a lot more grace.
In 2007, the Kawasaki Group established the Kawasaki Group Mission Statement to orient the group as a whole. The group’s mission statement is “Kawasaki, working as one for the good of the planet”. Its long-stroke inline four continues to offer lashings of easy, eager thrust at all revs without needing to be worked hard.”
- We are the Kawasaki Group, a global technology leader with diverse integrated strengths.
- We create new value-for a better environment and a brighter future for generations to come.
It is well guided by its values in its operations which are “We respond to our customers’ requirements”, “We constantly achieve new heights in technology” and “We pursue originality and innovation”. Kawasaki established the Kawasaki Group’s new vision statement, describing what the Group envisions becoming in 10 years ― “Group Vision 2030: Trustworthy Solutions for the Future.”
Kawasaki Heavy Industries Revenue :
1,641 billion Yen –FY ended 31st March, 2019
1,594 billion Yen – FY ended 31st March 2018
1,574 billion Yen – FY ended 31st March 2017
Competitive Analysis of Kawasaki Heavy Industries
The SWOT analysis for Kawasaki Heavy Industries is presented below in a table followed by the detailed analysis report.
| Strengths | Weaknesses |
1. Wide range of product portfolio
2. Strong technological capabilities across domains
3. Providing a seamless hydrogen supply chain
4. Global production, sales and service structure
| 1. Substandard components in bullet trains leading to reputation loss |
| Opportunities | Threats |
1. Growth in global motorcycle industry
2. Evolution through digital innovation to satisfy customer needs and resolve issues
3. Growth in air-passenger and air freight volume in emerging countries
4. Use of bullet trains in emerging countries
| 1. Increasing competition in motorcycle manufacturing industry
2. Fluctuation in price of raw material
3. Impact of COVID-19 across product segments
|
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Detailed SWOT Analysis of Kawasaki Heavy Industries
Strength
1. Wide range of product portfolio:
Kawasaki heavy Industries comprises of a huge portfolio which includes a suite of products catering to customer as well as industry demand. Its aerospace systems include main products like aircraft for Japan Ministry of Defense, parts for commercial aircraft, missiles/space equipment, commercial helicopters, jet engines and aerospace gearboxes. In energy system and plant engineering, it has various products like gas engines, power plants, steam turbines, crushing machines, aerodynamic machinery systems, LNG tanks and many more. In ship and offshore structure, its product offerings consist of LNG carriers, LPG carriers, Bulk carriers, Jetfoils and submarines. Under rolling stock, it provides electric train, cars, bullet trains, bogies, passenger coaches and locomotives. In motorcycle & engine segment, it provides motorcycles, utility vehicles, all-terrain vehicles, personal watercraft and many more. In precision machinery and robot, it provides hydraulic components, industrial robots and many more products.
2. Strong technological capabilities across domains:
Kawasaki has emerged as a technological leader in its operating industry. In each of the segment that it operates, it has strong core competence which enable it to beat competition and enjoy competitive advantage. In aerospace systems, it has strong technological capabilities as a manufacturer of finished aircraft. It also ensures high quality and productivity through leading edge production technology. Its ability to provide solutions leveraging energy combining gas turbine, steam turbine and waste heat recovery is a strength in energy system. It also enjoys locally rooted sales system leveraging overseas sites. It uses various energy-saving, environmental-burden reducing technologies. The quality provided, state-of-the-art product development expertise and cost-competitiveness of the group remains Kawasaki’s core competence. It has built high tech expertise based on comprehensive industry strengths.
The remaining section of “Strength” is available only in the 'Complete Report' on purchase.
Weakness
This section is available only in the 'Complete Report' on purchase.
Opportunity
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Threats
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The PESTLE / PESTEL analysis for Kawasaki Heavy Industries is presented below in a table followed by the detailed analysis report.
| Political | Economical |
1. Uncertainty in political and economic conditions
2. Impact on trade war on the business of the company and industry as whole
| 1. Impact of increase in interest rate
2. Impact of fluctuations in foreign currency exchange rates
|
| Social | Technological |
1. Addressing needs of aging society and shortage of labor through automation
2. Increasing number of women riding motorcycles
3. Urbanization increasing social infrastructure challenges especially in emerging countries
| 1. Focus on multiple technological innovations
2. Partnership with Artificial Intelligence (AI) start up
|
| Legal | Environmental |
1. Compliance with various laws and regulations of different countries
2. Involvement in legal issue by dealership who failed to provide delivery of motorcycles
| 1. Working towards a low-carbon society by reducing greenhouse gas emissions.
2. Efforts towards building a recycle-oriented society
3. Increased awareness as an environmentally friendly brand
|
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Detailed Pestle Analysis of Kawasaki Heavy Industries
Political
This section is available only in the 'Complete Report' on purchase.
Economic
This section is available only in the 'Complete Report' on purchase.
Social
This section is available only in the 'Complete Report' on purchase.
Technological
This section is available only in the 'Complete Report' on purchase.
Legal
This section is available only in the 'Complete Report' on purchase.
Environmental
1. Working towards a low-carbon society by reducing greenhouse gas emissions:
Kawasaki works effortlessly towards realization of a low carbon society. It contributes to the prevention of global warming through its various products and manufacturing activities which efficiently use energy. It introduced various energy visualization systems which quickly identify wasteful operations and then try to reduce them to a great extent. Also, with the increasing use of renewable energy, it has been able to achieve reduction in CO2 emissions from its business activities. The company has introduced various energy-saving promotion activities for each of its operating business segment and has successfully implemented various energy-conservation initiatives company wide. At each of its plants, it maintains management standards based on Japan’s Energy Saving Law and works to minimize the energy use. Various energy-saving internal audits are also carried out to promote rationalization of energy use. In FY 2018, Kawasaki’s energy-saving activities could help in reducing annual energy consumption by approx. 360 TJ and annual CO2 emissions by 16 kt. It also works towards reducing CO2 emissions in logistics processes. It tries to utilize renewable energy as much s possible and has been installing solar power generating systems at its plants. It has a total solar power generation capacity of 4,171 kW. The company also seeks to realize a low carbon society by the products that it provides which produce low CO2 emissions in their use.
2. Efforts towards building a recycle-oriented society:
Today’s society attaches great importance towards reducing the consumption of natural resources and reducing waste. Kawasaki is no exception to this trend. It promotes resource efficiency in its products and manufacturing processes and tries to effectively utilize and recycle the planet’s finite resources. It maintains landfill disposal and recycling rates at its target levels. The Japanese manufacturer also practices storage management of PCB waste and is advancing the treatment of this waste. Its activities are designed to reduce waste generated through its manufacturing and achieve zero waste disposal in landfills through promotion of recycling. In FY 2018, it reduced waste generated per unit of sales by approx. 5.6% compared to FY 2015. The landfill disposal rate was 0.2% and it could achieve recycling rate of almost 98%. The Company has completely stalled the use of equipment which contain PCBs and considering to work with treatment service providers.
The remaining section of “Environmental” is available only in the 'Complete Report' on purchase.
Major Brands :
- VERSYS
- VULCAN
- KX
- KLX
- Ninja
- BRUTE FORCE
- MULE
- STX
- ULTRA
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TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
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Check Out Analysis of Other Relevant Companies
References used in Kawasaki Heavy Industries SWOT & PESTLE Analysis Report
1. Kawasaki Report 2019 -http://global.kawasaki.com/en/corp/sustainability/report
/environmental/pdf/19_houkokusyo.pdf
2. Kawasaki Heavy train fault evokes earlier scandal - https://asia.nikkei.com
/Business/Kawasaki-Heavy-train-fault-evokes-earlier-scandal2
3. Kawasaki wins $240m order for NYC-area commuter rail cars - https://
asia.nikkei.com/Business/Companies/Kawasaki-Heavy-weighs-exit-from-money-losing-train-business
4. India on track to buy 18 bullet trains from Japan for Rs 7,000 crore - https://
economictimes.indiatimes.com/industry/transportation/railways/india-on-track-to-buy-18-
bullet-trains-from-japan-for-rs-7000-crore/articleshow/65678899.cms?from=mdr
5. Competition hots up in premium motorcycles - https://www.livemint.com/Money/
im1uBS1nFb6FI909TNQHsN/Competition-hots-up-in-premium-motorcycles.html
The detailed complete set of references are available on request in the 'Complete report' on purchase.
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Kawasaki Heavy Industries Swot & PESTLE analysis has been conducted by Sushree Lasyamayee and reviewed by senior analysts from Barakaat Consulting.
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