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Kuraray Co. Ltd. SWOT & PESTLE Analysis

ID : 521281153| Jul 2022| 21 pages

COMPANY PROFILE -Kuraray Co. Ltd.

Business Sector :Chemical products, High Performance Materials

Operating Geography :Japan, Asia, Global

About Kuraray Co. Ltd. :

Kuraray Co., Ltd. is a Japanese chemical, fibre, and another material manufacturer. Kurashiki, Okayama, is where their primary production facilities are located. The company is headquartered in Tokyo, Japan. Kuraray was established in 1926 to commercialise synthetic rayon, which at the time was cutting-edge technology. Resins and chemicals, fibres and other materials, and other materials make up the company's three segments. PVA resin and film, PVB resin and film, EVOH resin and film, methacrylic resin, isoprene chemicals, elastomer, polyamide resin, and medicinal items are all examples of chemicals and resins that are manufactured and sold. The fibre department includes the production and marketing of KURALONTM, man-made leather, nonwoven fabrics, hook-and-loop fasteners, and polyester fibres. The other material section produces and sells activated carbon as well as high-performance membranes and water treatment equipment. In May 2022, Kuraray Co., Ltd. won the Technology Special Award from the 54th Japan Chemical Industry Association (JCIA) Technology Award Program for its development and industrialization of the GL module, a hollow-fibre membrane module for water treatment.

The Kuraray Group's USP is it's being a global leader in speciality chemical, fibre and resin production and the sole worldwide producer of Vectran liquid crystal polymer (LCP) fibre. The mission statement of Kuraray reads, "We are committed to developing new fields of business using pioneering technology that improves the environment and enhances the quality of life throughout the world. For people and the planet—to achieve what no one else can".

Kuraray Co. Ltd. Revenue :


Yen 629.4 billion- FY ending 31st December 2021 (y-o-y increase 16.2%)
Yen 541.8 billion- FY ending 31st December 2020

Competitive Analysis of Kuraray Co. Ltd.

SWOT
PESTLE
The SWOT analysis for Kuraray Co. Ltd is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. Strong focus on research and development enhancing competitiveness
2. Strong market presence allows Kuraray to broaden its customer base while increasing overall profitability
3. Kuraray’s wider geographical presence allows it to capture major markets across the globe and increase market share
4. Diversified product portfolio lowers the risks and reduces the impact of covid 19
1. Lawsuits filed against Kuraray may impact its profitability and damage its reputation
2. Process accidents occurring on the sites could severely affect Kuraray’s operations
OpportunitiesThreats
1. Strategic expansion is possible as US chemical industry is expected to grow at a substantial rate
2. Semiconductor industry is expected to grow which will benefit Kuraray’s business of manufacturing polishing pads for semiconductors
3. Consistent focus on expansion and strategic collaborations can drive its growth
4. Positive outlook on medical device and dental care industry can benefit Kuraray’s business.
1. The need to comply to various country specific laws and regulations, can hamper the growth opportunities
2. Fluctuations in oil prices can affect the company’s profitability and production of petrochemical products
3. Labor shortages can lead to increasing operational costs
4. Fluctuating raw material prices and non-availability of raw materials can severely affect Kuraray’s production costs.
5. Intense competition from various chemical producers at regional, national, and international levels
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Kuraray Co. Ltd.

Strength

This section is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

1. The need to comply to various country specific laws and regulations, can hamper the growth opportunities: Kuraray, as a chemical company, is subject to a variety of regulations, including federal laws such as the Industrial Safety and Health Law (ISHL), the Japanese Chemical Substances Control Law (CSCL), the Strategic Approach to International Chemicals Management (SAICM), and the Poisonous and Deleterious Substance Control Law (PDSCL). It is also subject to environmental regulations in Europe, such as REACH (Registration, Evaluation, and Authorization of Chemicals). The company must comply with the Toxic Substances Control Act in the United States, and RoHS (Restriction of Hazardous Substances) is in place in China, which limits the use of certain chemicals. Though it is necessary for a company like Kuraray to follow environmental and personnel safety regulations, if these regulations become more stringent, it may jeopardize the company's growth prospects.

The remaining section under "Threat" is available only in the 'Complete Report' on purchase.

Major Competitors :

  • Asahi Kasei Corporation
  • Teijin Limited
  • Unitika Ltd
  • Nipro Corporation
  • Celanese
  • Central Glass
  • Kraton Polymers LLC
  • Nippon Shokubai Co
  • Invista

Major Brands :

  • Clarino
  • Genester
  • Kuraflex
  • Kuralon K-2
  • Kuraray Poval
  • Mowiol
  • Septon
  • Vectran
  • Felibendy
  • Hybrar
  • Kuralon
  • Kuraray Coal
  • Magic Tape
  • Mowital
  • Trosifol
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References used in Kuraray Co. Ltd. SWOT & PESTLE Analysis Report

1. Annual Report - https://www.kuraray.com/report/library/pdf/annual/kr2021_en.pdf
2. Diversified product portfolio to reduce Covid-19 slowdown impact on chemical players: Icra - https://economictimes.indiatimes.com/markets/stocks/news/diversified-product-portfolio-to-reduce-covid-19-slowdown-impact-on-chemical-players-icra/articleshow/78891598.cms?from=mdr
3. Japan, U.S. and EU trade ministers vow to fight 'non-market' practices - https://www.japantimes.co.jp/news/2021/12/01/business/jp-us-eu-trade/
4. PETROLEUM & OTHER LIQUIDS - https://www.eia.gov/petroleum/weekly/
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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SWOT & PESTLE.com (2022). Kuraray Co. Ltd. SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/kuraray/ [Accessed 12 Aug, 2022].

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Kuraray Co. Ltd. SWOT and PESTLE analysis has been conducted by Ipsha Bhattacharya and reviewed by senior analysts from Barakaat Consulting.

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