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Axalta Coating Systems SWOT and PESTLE Analysis

ID : 521700753| May 2023| 19 pages

COMPANY PROFILE -Axalta Coating Systems

Business Sector :Industrial paints and coatings

Operating Geography :United States, North America, Global

About Axalta Coating Systems :

Axalta Coating Systems is a well-established multinational company that specializes in the development and manufacturing of coatings for various industries, including automotive, transportation, architectural, and industrial. The company was originally founded in 1866 and is currently headquartered in Philadelphia, Pennsylvania, USA. It has since grown to become a major global player in the coatings industry. Axalta Coating Systems produces both liquid and powder coatings that can be used on a variety of surfaces such as metal, plastic, and wood. These coatings provide protection against corrosion, weathering, and general wear and tear. The company offers a wide range of coating solutions, including electrocoats, primers, basecoats, and clearcoats. Axalta's coatings are designed to meet the specific needs of each industry it serves, with a focus on durability, reliability, and aesthetic appeal. The company operates in more than 130 countries and has more than 12,000 employees worldwide as of early 2023. Its products are used in a wide range of applications, including automotive parts, commercial vehicles, industrial machinery, and buildings. Axalta has a strong presence in emerging markets and is committed to expanding its operations in these areas.

The USP of Axalta Coating Systems lies in it being a major player in the coating industry. The company’s goals are ‘Innovating smarter surface solutions for better living and a sustainable future’.

Axalta Coating Systems Revenue :


$ 4.88 billion - FY ending 31st December 2022 (y-o-y growth 11%)
$ 4.41 billion - FY ending 31st December 2021

Competitive Analysis of Axalta Coating Systems

SWOT
PESTLE
The SWOT analysis for Axalta Coating Systems is presented below in a matrix format followed by a detailed analysis:
StrengthsWeaknesses
1. Market leader in global refinish coatings industry
2. Diversified product portfolio for various applications in industries
3. Strong global outreach with manufacturing facilities, R&D centers, and offices.
4. Heavy investments in R&D to remain at the forefront of innovation and maintain a competitive edge.
1. Has a significant debt burden which could limit the company's flexibility in the face of economic downturns or other challenges.
2. Relatively high cash cycle compared to its competitors in the industry.
OpportunitiesThreats
1. Increasing demand for eco-friendly coatings creates an opportunity for Axalta.
2. Explore opportunities to expand into emerging markets like Nigeria.
3. Mergers and acquisitions to strengthen its position in the market and expand its product portfolio.
1. Vulnerable to fluctuations in the automotive industry's performance due to high revenue dependence.
2. The cost of raw materials is highly volatile and impacts the company’s profitability.
3. Operating in a highly competitive industry requiring heavy investments to maintain its current position.
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Axalta Coating Systems

Strength

This section is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

1. Increasing demand for eco-friendly coatings creates an opportunity for Axalta: The global green coating market is expected to grow at a CAGR of 6.9% from 2016 to 2025 and reach $209.2 billion in 2025. The coatings industry is concerned with sustainability, and there is a growing demand for environmentally friendly coatings. Axalta has an opportunity to capitalise on this trend. PPG and AkzoNobel are looking into ways to improve sustainability in automotive and architectural coatings. Demand for environmentally progressive products is being driven by environmental regulations and consumer concern about climate change. PPG has introduced a new generation of commercial coatings with ultra-low VOC content, and AkzoNobel is investigating ways to use Interpon powder coatings to reduce the carbon footprint of a building. The remaining section under "Opportunity" is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

Major Brands :

    Liquid Coatings
  • Cromax
  • Standox
  • Spies Hecker
  • Syntopal
  • Syrox
  • Aquabase Plus
  • Powder Coatings
  • Alesta
  • Abcite
  • Nap-Gard
  • Plascoat
  • Powderplex
  • Voltatex
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TABLE OF CONTENTS
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References used in Axalta Coating Systems SWOT & PESTLE Analysis Report

1. REP GLOBAL Refinish Update - https://s22.q4cdn.com/144987753/files/doc_presentations/2022/REF_GLOBAL_Refinish-Update_vPOSTED.pdf
2. Products and Customers - https://www.axalta.com/corporate/en_US/products-and-customers.html
3. 2021 Annual Report to Shareholders - https://s22.q4cdn.com/144987753/files/doc_financials/2021/ar/2021-Annual-Report-to-Shareholders.pdf
4. Axalta LinkedIn page - https://www.linkedin.com/company/axalta/
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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