Lixil Group SWOT and PESTLE Analysis
ID : 52832153| Feb 2023| 15 pages
COMPANY PROFILE -Lixil Group Corporation
Business Sector :Housing and Building
Operating Geography :Japan, Asia, Global
About Lixil Group Corporation :
LIXIL Group Corporation, previously known as JS Group Corporation, is a supplier of housing and building materials. The group offers an array of products and services for living environments, lifestyles, and surroundings. LIXIL primarily operates in Japan. It is headquartered in Tokyo, Japan. It is present in over 150 countries with more than 70,000 employees worldwide as of 2020 and nearly 1 billion people use its products every day.
In the year 2011, the housing and building industry witnessed the merger of Tostem, INAX, Shin Nikkei, SUNWAVE, and Toyo Exterior to form LIXIL, a global leader in the industry. The amalgamation led to achieving business synergies, establishing a powerful foundation for sustainable growth, and opening the way to delivering a comprehensive lineup of products that cover all aspects of living spaces. Combining "LI" from the words “LIVING” and “LIFE”, the brand name LIXIL was originated.
The group's mission is "to make a better home a reality for everyone, everywhere."
Lixil Group Corporation Revenue :
¥ 1,694.4 billion – FY ending 31st March 2020 (y-o-y growth of (negative) -8.2%)
¥ 1,832.6 billion – FY ending 31st March 2019
Competitive Analysis of Lixil Group Corporation
SWOT
PESTLE
The SWOT analysis for Lixil Group is presented below in a matrix followed by detailed analysis
| Strengths | Weaknesses |
| 1. Strong Financial Performance strengthing the brand's global position 2. Innovative products through design & technology 3. Market leader in building materials and housing equipment industry globally 4. Powerful portfolio of products spanning all market segments from luxury to basic 5. Unrivalled Portfolio of industry-leading Brands | 1. Clashes in decision making due to overlapping authorities 2. Difficulty in developing differentiated products |
| Opportunities | Threats |
| 1. Utilizing Digital Technology in product development 2. Remodelling Japan’s housing market 3. Leveraging growth of Internet of things 4. Growing demand for new health and hygiene-related products due to COVID-19 5. Demand for differentiated products due to urnbanization, population growth and rising income levels across markets | 1. Competition threat from non-traditional competitors 2. Pricing pressure due to cut-throat competition in the oligopolistic market 3. Lixil’s automatic luxury toilets exposed to cybersecurity risks |
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Detailed SWOT Analysis of Lixil Group Corporation
Strength
1. Strong Financial Performance: Due to strong first-half performance, revenue increased by 0.1% year on year to ¥1,694.4 billion in FY2020 despite the decline in demand following the consumption tax hike in Japan and the impact of foreign currency translation. Also, the Core earnings increased by 7.5% year over year to ¥58.6 billion due to improvements to production efficiency and domestic price revisions. EBITDA increased by 33.7% year on year to ¥160.6 billion and earnings per share increased year on year by ¥223.13 to ¥43.15 while the dividend remained constant at ¥70 per share in FY2020. With an improved cash flow position and a stronger balance sheet, LIXIL has positioned itself significantly more robust.
2. Innovative products through design and technology: By pursuing a unique design strategy for each, consumer brands of Lixil not only deliver aesthetically beautiful products, but they also drive differentiation to meet ever-changing consumer tastes and needs. Newly created global shower toilet business and global ceramics COE departments show determination to innovate and meet local consumer needs. Lixil PATTO reform service enables customers to tailor their home according to their requirements. AQUA Ceramic, Grohe smart control shower system, GROHE Sensia arena shower toiler, Grohe sense, and Grohe sense guard are examples of smart applications in the product innovations. All these initiatives put the organization at the forefront of ever-changing consumer needs.
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Weakness
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Opportunity
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Threat
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TABLE OF CONTENTS
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References used in Lixil Group Corporation SWOT & PESTLE Analysis Report
1. Lixil Group Annual Report 2020 - https://ssl4.eir-parts.net/doc/5938/ir_material_for_fiscal_ym10/85386/00.pdf
2. Lixil Group profile 2019 - https://www.lixil.com/en/about/pdf/LIXIL_group_profile_en.pdf
3. Lixil Group About Us - https://www.lixil.com/en/about/
4. Lixil Group Corporate Information - https://www.lixil.com/en/about/information.html
5. Lixil Group history - https://www.lixil.com/en/about/history.html
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Lixil Group SWOT and PESTLE Analysis
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