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LoanDepot SWOT & PESTLE Analysis

ID : 52956453| Jun 2021| 18 pages

COMPANY PROFILE -LoanDepot

Business Sector :Mortgage Lending

Operating Geography :United States, North America, Global

About LoanDepot :

LoanDepot is a holding company headquartered in Lake Forest, California that distributes mortgage and non-mortgage loan products. LoanDepot was launched in 2010 by Anthony Hsieh, who previously launched the mortgage firms LoansDirect.com and LoanDepot. The company is a national lender that provides home purchase and refinances loans. The firm is licensed in all 50 states and serves customers across the country through direct to consumer, in-market, and wholesale business channels. Fannie Mae, Freddie Mac, and Ginnie Mae have approved LoanDepot as a seller and servicer. FHA, HARP, VA, and Jumbo loans are among the company's offerings. Direct lending, affinity, branch retail, and service are the current business channels for loanDepot. The LoanDepot brand is the name of a cutting-edge online consumer direct lending platform. In March 2021, loanDepot.com, LLC, a subsidiary of LoanDepot, Inc., announced its partnership with homebuilder Schell Brothers to launch Henlopen Mortgage.
LoanDepot's Unique Selling Point or USP lies in it being a pioneer in the mortgage brand's dispersed branch buying platform. The mission statement of LoanDepot reads, "Our goal is to be the lender of choice for consumers and the employer of choice by being a company that operates on sound principles of exceptional value, ethics and transparency".

LoanDepot Revenue :


USD 4,312 million - FY ending 31st December 2020 (y-o-y growth 22 %)
USD 1,337 million - FY ending 31st December 2019

Competitive Analysis of LoanDepot

SWOT
PESTLE

The SWOT analysis for LoanDepot is presented below in a matrix followed by the detailed analysis report

StrengthsWeaknesses
1. Track record of strategic partnerships
2. Incredible dynamic business strategy
3. Technology enabled smart lending
4. Highly customer centric services
1. Lack of physical presence
OpportunitiesThreats
1. Increased scope of low volume mortgage lenders
2. Availability of large refinance market
3. Capable to expand through acquisitions with current capital reserves
1. Competitive pricing in market resulting into low margins
2. Surging unemployment will reduce demand for mortgage
3. Highly competitive market with multiple non-banks
4. Difficulty in expansion due to high labour costs
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of LoanDepot

Strength

1. Track record of strategic partnerships: LoanDepot creates strategically beneficial joint ventures. In 2021, the company joined hands with Schell Brothers, a premium builder of energy-efficient homes in Delaware and Virginia. The joint venture, Henlopen is the combination of Schell Brother’s innovation and highly personalized home options with LoanDepot ’s highly efficient and strong lending platform driven by its mello technology, ensuring that the customers have seamless and rewarding experience. During the same time period, Major League Baseball and LoanDepot announced their multi-year partnership agreement that establishes LoanDepot as the Official Mortgage Provider of MLB. Under the terms of the agreement, both the companies will partner to promote the company’s brands, products and services via MLB’s multi-media digital and linear outlets, including MLB.com, MLB Network, MLB social media platforms and MLB’s national media partners such as FOX, Turner and ESPN. Moreover, LoanDepot and MLB will collaborate on other partner activities and community-based initiatives which will be announced later in 2021.

2. Incredible dynamic business strategy: LoanDepot is known to be the most nimble and strategic market player because of its unique at-scale model and the balance and diversification offers. The company holds a good position in the market and continuous introduces new products, services, joint ventures and acquisition. In the first quarter of 2021, the company reported record loan originations of $41.5 billion and adjusted diluted earnings per share of $0.98 per share. This was powered by an 11% increase in quarterly originations across the retail and partner channels, exhibiting the company’s diversification, strategy and strong consumer recognition. The reason behind LoanDepot’s continuous success in the innovation and purposeful way in which it built the company.

The remaining section of “Strength” is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threats

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

  • Navy Federal Credit Union
  • Carrington Mortgage Services
  • Fairway Independent
  • NBKC Bank
  • Guild Mortgage
  • Veterans United Home Loans
  • Ally Bank
  • Bank of America
  • PNC Bank
  • Alliant Credit Union

Major Brands :

  • Mello Smartloan
  • Mello Home
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TABLE OF CONTENTS
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References used in LoanDepot SWOT & PESTLE Analysis Report

1. Form 10-K 2020 - d18rn0p25nwr6d.cloudfront.net/CIK-0001831631/ab06ec74-4e40-4877-83ce-9c5da1251cca.pdf
2. loanDepot, Inc. (LDI) Q1 2021 Earnings Call Transcript - https://www.fool.com/earnings/call-transcripts/2021/05/03/loandepot-inc-ldi-q1-2021-earnings-call-transcript/#:~:text=track%20record%20of%20creating
3. loanDepot, Inc. Q1 2021 Earnings Conference Call, May 3, 2021 - https://s27.q4cdn.com/834830848/files/doc_financials/2021/q1/loanDepot-Q1-2021-Earnings-Call-Transcript-Clean-(5.3.21).pdf
4. Building downturn readiness in US mortgage servicing - https://www.mckinsey.com/industries/financial-services/our-insights/banking-matters/building-downturn-readiness-in-us-mortgage-servicing
5. Biden Stimulus package includes Renter, Mortgage aid - https://therealdeal.com/national/2021/03/11/done-deal-biden-signs-1-9t-stimulus-with-billions-for-real-estate/
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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LoanDepot SWOT & PESTLE Analysis - SWOT & PESTLE.COM

SWOT & PESTLE.com (2021). LoanDepot SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/loandepot/ [Accessed 13 Jun, 2021].

In-text: (SWOT & PESTLE.com, 2021)

Copyrights and Disclaimer

LoanDepot SWOT and PESTLE Analysis has been conducted by Mohit Harishchandra Deshmukh and reviewed by senior analysts from Barakaat Consulting.

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