OMV SWOT & PESTLE Analysis
COMPANY PROFILE -OMV
Business Sector :Oil and Gas
Operating Geography :Austria, Europe, Global
About OMV :
OMV is an Austrian multinational mineral oil and gas company. The company is headquartered in Vienna, Austria. The company then known as “Österreichische Mineralölverwaltungs Aktiengesellschaft” officially entered the commercial register on July 3, 1956. The first natural gas supply contract with the former USSR was made in 1968. The company opened its first filling station in Vienna on 26 June, 1990. OMV focuses on development, exploration and production of oil and gas in Central and Eastern Europe, Middle East and Africa, North Sea and Russia. OMV operates 3 Oil refineries: Schwechat (Austria), Burghausen (Germany), both of which are engaged in petrochemical production and Petrobrazi refinery (Romania) which deals in predominantly Romanian Crude. The company is active in the upstream and downstream businesses. This Austrian multinational integrated oil and gas company’s retail network contains more than 2,000 filling station in 10 countries with a well-built portfolio. OMV handles a gas pipeline network in Austria and owns gas storage facilities with a capacity of 2.7bcm (30 Twh). The company has a leading position in it's market with a high quality non-oil retail business and a systematic commercial business. It aims at providing a secure supply of energy for the sustainable development of economy and society, with consideration for the environment. OMV Group was ranked as the 441st largest public company globally, in 2020, by Forbes Global 2000.OMV's Unique Selling Proposition or USP lies in it being the largest listed manufacturing company in Austria. The Austrian Oil and gas baron, contributes to shaping a sustainable futuristic energy and conducting its business responsibly by protecting the environment
OMV Revenue :
€ 23,461 million - FY ending 31st December 2019 (Y-O-Y growth +2.31%)
€ 22,930 million - FY ending 31st December 2018
Competitive Analysis of OMV
| Strengths | Weaknesses |
| 1. Presence in both upstream and downstream business of oil and gas 2. Strong focus on natural gas exploration 3. Strong presence in mainland Europe 4. Expanding outreach by collaborations 5. Emphasis on the training of employees | 1. No presence in emerging markets downstream 2. Incidents of oil spills in recent times |
| Opportunities | Threats |
| 1. Increase in demand of natural gas 2. Steady growth in demand of petrochemicals 3. Breakthrough innovation in the area of cyclicity | 1. Declining demand in Europe 2. Fluctuating oil prices pulling business sentiments down 3. Diesel still ruling the market as alternatives are yet to emerge 4. Exposure to volatile oil & gas markets 5. Political uncertainty delaying projects |
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Detailed SWOT Analysis of OMV
Strength
1. Presence in both upstream and downstream business of oil and gas: OMV Upstream business investigates for and produces oil and gas in its five core regions of Central and Eastern Europe, the Middle East and Africa, the North Sea, Russia, and Asia-Pacific. As of 2019, daily production was nearly 487 kboe/d (equal to 177.9 mn boe). 57% of total production accounted for the gas output, oil and NGL flows made up 43%. As of early 2020, proven reserves amounted to 1.33 bn boe. In 2019, the Upstream business generated strong earnings with a clean Operating Result of EUR 2.0 bn. Downstream Oil (incl. Petrochemicals) operates three refineries in Austria, Germany, and Romania, and holds a 15% share in ADNOC Refining and Trading JV. In 2019, the processing capacity amounted to 24.9 mn t (equaling more than 500 kbbl/d). The group also operates a globally situated multi-brand filling station retail network and a high-quality commercial business. Downstream Gas explores across the gas value chain from the wellhead to the burner tip with a fully integrated gas business. It includes the Group’s power business activities, with one gasfired power plant in Romania.
2. Strong focus on natural gas exploration: OMV concentrates mainly on the Central and Eastern Europe to meet the demand for oil and gas. Oil demands are in decline in these regions but natural gas has stable prospects in future due to its advantage of being a source of cleaner energy, concerned with the demand of existing market, the company has increased production in the natural has. In 2019, share of production of natural gas in upstream was 57%. In Europe, coal powered plants are converted into gas powered plants. By 2030, the requirement of gas would rise to 30 bcm. However, OCM would increase the gas production and refining to meet levels of 20 bcm by 2025. OMV would mainly focus on the largest market of natural gases in Europe, Germany. OMV plans to increase its supply of natural gases in the refineries of Europe and through partnership with Gazprom.
The remaining section of “Strength” is available only in the 'Complete Report' on purchase.Weakness
This section is available only in the 'Complete Report' on purchase.Opportunity
This section is available only in the 'Complete Report' on purchase.Threats
This section is available only in the 'Complete Report' on purchase.Major Competitors :
- Total
- Repsol
- BP
- MOL Group
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References used in OMV Analysis Report
1. OMV annual report 2019 - https://www.omv.com/services/downloads/00/omv.com/1522184186595/omv-annual-report-2019
2. OMV sustainability report 2019 - https://www.omv.com/services/downloads/00/omv.com/1522187582080/dload_Sustainability%20Report%202019_new_en
3. OMV About Us - https://www.omv.com/en/about-us
4. OMV latest updates - https://www.omv.com/en/press/newsroom?tab=news&isMedia=true&newscategory=Media
5. OMV oil spills management - https://www.omv.com/en/sustainability/health-safety-security-and-environment/managing-oil-spills
The detailed complete set of references are available on request in the 'Complete report' on purchase.
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OMV SWOT & PESTLE Analysis - SWOT & PESTLE.COM
SWOT & PESTLE.com (2021). OMV SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/omv/ [Accessed 21 Apr, 2021].
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OMV SWOT and PESTLE analysis has been conducted by Tej Narayan Shaw and reviewed by senior analysts from Barakaat Consulting.
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