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Ubisoft Entertainment SA SWOT and PESTLE Analysis

ID : 521813353| Dec 2023| 21 pages

COMPANY PROFILE -Ubisoft Entertainment SA

Business Sector :Gaming

Operating Geography :France, Europe, Global

About Ubisoft Entertainment SA :

Ubisoft Entertainment is a video game publisher and developer based in France. The Guillemot brothers formed it in March 1986, with headquarters in Saint-Mandé and development studios around the world. The story of Ubisoft begins with a family. In 1986, the five Guillemot brothers spotted an opportunity in the booming software development industry and formed Ubisoft to manufacture and sell video games worldwide. Ubisoft's early creative spirit paved the groundwork for its future, from its initial releases like Zombi for the home computer to the famous 90s platformer Rayman. Ubisoft has grown to be one of the largest video game publishers, with the largest in-house production staff, with over 20,000 workers working in around 45 studios. Ubisoft has created well-known brands such as Assassin's Creed, For Honour, Prince of Persia, Watch Dogs, and Far Cry, as well as titles under the Tom Clancy label. It employs 19,410 people as of early 2023.

Ubisoft Entertainment's unique selling point is that it is one of the largest video game publishers with the largest in-house development staff. Ubisoft Entertainment’s mission is to enrich players' lives by creating high-quality games that appeal to a wide range of personalities, bring people together, and allow everyone to learn and grow while having fun.

Ubisoft Entertainment SA Revenue :


€ 1,814.3 million - FY ending 31st March 2023 (y-o-y growth -14.6%)
€ 2,125.2 million - FY ending 31st March 2022

Competitive Analysis of Ubisoft Entertainment SA

SWOT
PESTLE
The SWOT analysis for Ubisoft Entertainment SA is presented below in a matrix followed by the detailed analysis report:
Strengths
Weaknesses
1. Strong Portfolio of successful and popular game franchises.
2. Diversified business model with multiple sources of revenue.
3. Strong global presence with offices and studios across multiple countries.
4. Technical prowess in developing innovative game mechanics, immersive worlds, and cutting-edge graphics.
1. A wave of sexual misconduct allegations and accusations of gender discrimination in hiring.
2. Overreliance on some successful and established Franchises limiting the company’s innovation.
Opportunities
Threats
1. Rise of digital platforms and online distribution channels enables Ubisoft to expand its digital offerings, reach a wider audience, and explore new business models.
2. Ubisoft has the potential to create and launch new intellectual properties that can become successful franchises, diversifying the company's revenue streams and capturing new audiences.
3. Ubisoft can tap into new audiences by expanding their markets in more parts of Asia.
1. Closure of the company’s sales offices in Spain, Italy, the Netherlands, Poland and the Nordics after it disclosed a cost-cutting plan following abysmal sales in 2022.
2. Rise in competition with growing player expectations and an abundance of high-quality content.
3. Ubisoft faces the threat of piracy, which can lead to revenue loss. Protecting its intellectual property rights and combating piracy is an ongoing challenge.
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Ubisoft Entertainment SA

Strength

1. Strong Portfolio of successful and popular game franchises: Ubisoft has a rich library of successful game franchises such as Assassin's Creed, Far Cry, Watch Dogs, and Rainbow Six Siege. These franchises have a loyal fan base and contribute significantly to the company's revenue. The three biggest brands, Assassin’s Creed, Far Cry and Rainbow Six, each delivered well over 300 million Euros of net bookings in 2021-22. Ubisoft has demonstrated a commitment to supporting its games with post-launch content updates, downloadable expansions, and regular patches. This ongoing support keeps players engaged and invested in Ubisoft's franchises, ensuring their longevity and maintaining a dedicated player base. The company's games are released on multiple platforms, including consoles, PC, and mobile devices, allowing Ubisoft to reach a wide audience worldwide.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

1. A wave of sexual misconduct allegations and accusations of gender discrimination in hiring: In 2020, numerous allegations surfaced regarding a toxic workplace culture, sexual harassment, and discrimination against women at Ubisoft. These allegations led to internal investigations and a public reckoning for the company. These allegations have had a significant impact on Ubisoft's reputation and the trust of its employees and the gaming community. In July 2021, approximately 500 employees across Ubisoft signed a letter in solidarity with the Activision Blizzard employees protest to management's dismissive response to a hostile workplace towards women, stating that "It should no longer be a surprise to anyone: employees, executives, journalists, or fans that these heinous acts are going on. It is time to stop being shocked. We must demand real steps be taken to prevent them. Those responsible must be held accountable for their actions." Ubisoft's response to the allegations has been an ongoing process, and they have made commitments to improve and hold individuals accountable for their actions.

The remaining section under "Weakness" is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

    • Nintendo
    • Activision Blizzard Inc
    • Electronic Arts Inc
    • Take-Two Interactive Software
    • Riot Games

Major Brands :

    • Anno
    • Assassin's Creed
    • Far Cry
    • Imagine
    • Just Dance
    • Prince of Persia
    • Rabbids
    • Rayman
    • Tom Clancy's
    • Watch Dogs
SWOT & PESTLE (combined)
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TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?

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References used in Ubisoft Entertainment SA SWOT & PESTLE Analysis Report

1. Annual report 21-22 - https://downloads.ctfassets.net/8aefmxkxpxwl/44Uv9g0KnmBI5KlAghiJh/cdb36cc23a9930832acd8ecbb4dcbe61/UBISOFT_DEU_21-22_MEL_INTERACTIF_UK_160622.pdf,
2. Effects of inflation - https://blogs.geniteam.com/effect-of-inflation-on-the-gaming-industry/
3. Effects of video games - https://www.raisesmartkid.com/3-to-6-years-old/4-articles/34-the-good-and-bad-effects-of-video-games
4. Technology - https://www.ubisoft.com/en-us/company/how-we-make-games/technology
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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SWOT & PESTLE.com (2024). Ubisoft Entertainment SA SWOT and PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/ubisoft-entertainment-sa/ [Accessed 05 Mar, 2024].

In-text: (SWOT & PESTLE.com, 2024)

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Ubisoft Entertainment SA SWOT and PESTLE analysis has been conducted by Ahona Halder and reviewed by senior analysts from Barakaat Consulting.

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