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Trigano SA SWOT and PESTLE Analysis

ID : 521810553| Nov 2023| 21 pages

COMPANY PROFILE -Trigano SA

Business Sector :Recreational Automobiles

Operating Geography :France, Europe, Global

About Trigano SA :

Trigano SA is a French firm that designs, manufactures, and sells recreational vehicles and equipment. It was established in 1935 and is headquartered in Paris, France. Leisure vehicles are sold under names such as Arca, Autostar, and Challenger, and include motor caravans, camping cars, and mobile homes, as well as accessories and replacement parts. The company is divided into two divisions: Leisure Vehicles and Leisure Equipment. It sells its products through dealer networks and distributors, as well as through Triganostore.com, its online sales site. As of 2023, they have 5 factories in Italy (3 in Tuscany, 1 in Umbria, and 1 in Abruzzo), with 1600 employees, producing 6 brands of motorhome and campervan, distributing 1 brand of accessories, and acting as exclusive Italian agents and distributors for the Group's other brands.

Trigano SA's USP is its enthusiasm in the design of their RVs and campervans, which allows clients to be global citizens through the places they visit and the experiences they live. Trigano’s mission statement reads “your best partners for discovering the world while feeling at home wherever you go, in total comfort and safety.”

Trigano SA Revenue :


€ 3177.2 million - FY ending 31st August 2022 (y-o-y growth 8.3%)
€ 2933.6 million - FY ending 31st August 2021

Competitive Analysis of Trigano SA

SWOT
PESTLE
The SWOT analysis for Trigano SA is presented below in a matrix followed by the detailed analysis report:
Strengths
Weaknesses
1. Offers a wide range of recreational vehicles, including motorhomes, caravans, trailers, and camping equipment.
2. Leading manufacturers of recreational vehicles in Europe.
3. Well diversified product portfolio with 60+ high value brands.
4. 80+ years of experience in designing new and innovative solutions for the leisure and holiday home industry.
5. Strategic acquisitions and mergers helped entry to many foreign markets.
1. During economic downturns, demand for recreational vehicles decline, affecting Trigano SA's sales and profitability.
2. Disruption in supply chain can adversely affect Trigano as it relies on 1100+ suppliers for sourcing various components and materials required for manufacturing its products.
Opportunities
Threats
1. Growing demand for recreational vehicles driven by increasing consumer interest in outdoor activities, travel, and camping.
2. Growing demand for environment-friendly and sustainable vehicles.
1. Competition from both domestic and international manufacturers.
2. Changes in regulations related to emissions standards, safety requirements, and environmental regulations can pose challenges for Trigano SA.
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Trigano SA

Strength

1. Offers a wide range of recreational vehicles, including motorhomes, caravans, trailers, and camping equipment: Trigano SA offers a diverse range of recreational vehicles and camping equipment. The company manufactures motorhomes in various sizes and configurations, ranging from compact campervans to luxurious Class A motorhomes. These motorhomes are equipped with living spaces, sleeping quarters, kitchens, bathrooms, and other amenities for comfortable travel and accommodation. Trigano produces caravans, which are towable RVs designed to be attached to a vehicle for transportation. Caravans offer similar amenities as motorhomes, including sleeping areas, kitchens, and bathrooms. They provide flexibility and convenience for travelers who prefer towing their accommodation. The company also manufactures trailers that are primarily used for transporting camping equipment, bicycles, or other outdoor gear. These trailers are designed to be hitched to a vehicle and provide additional storage space for camping essentials during outdoor adventures. Trigano offers a range of camping equipment and accessories to enhance the outdoor experience. This includes items such as tents, awnings, camping furniture, camping stoves, portable grills, and other camping essentials. Overall, Trigano's wide product range allows them to cater to different customer preferences and needs within the RV and camping market. Whether individuals are looking for a motorhome, caravan, trailer, or camping equipment, Trigano aims to provide options that facilitate comfortable and enjoyable outdoor experiences.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

1. Growing demand for environment-friendly and sustainable vehicles: The demand for environment-friendly and sustainable vehicles is growing, and this is a trend that is likely to continue in the years to come. There are various factors that contribute to this trend, such as the increased awareness of environmental issues that have made people more aware of the impact that their choices have on the environment, and hence they are looking for ways to reduce their carbon footprint. Governments around the world are introducing regulations to reduce emissions from vehicles. This is also a driving factor of the development of more fuel-efficient and environmentally friendly vehicles. Technological advancements are making it possible to develop more fuel-efficient and environmentally friendly vehicles. For example, electric vehicles are becoming more affordable and practical. Trigano is well-positioned to benefit from the growing demand for environment-friendly and sustainable vehicles. The company has a strong portfolio of brands that offer a variety of environmentally friendly vehicles, including motorhomes, caravans, and camping trailers. Trigano is also committed to investing in research and development to develop even more environment-friendly vehicles.

The remaining section under "Opportunity" is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

    • Forest River Inc
    • THOR Industries
    • Winnebago Industries
    • Hymer Group
    • REV Group
    • Swift Group

Major Brands :

    • Caravelair
    • Sterckeman
    • Chausson
    • Challenger
    • CI
    • Autostar
    • Adria Mobil
SWOT & PESTLE (combined)
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References used in Trigano SA SWOT & PESTLE Analysis Report

1. Trigano Finance - http://www.trigano-finance.com/doc/ra/RA_Trigano_2022_uk.pdf
2. Businesswire - https://www.businesswire.com/news/home/20200603005688/en/Outlook-on-the-Worldwide-Recreational-Vehicle-Industry-to-2025---Market-Insights-COVID-19-Impact-Competition-and-Forecast---ResearchAndMarkets.com
3. Ukraine war - https://www.moneycontrol.com/news/automobile/how-the-war-in-ukraine-has-affected-automotive-supply-chains-8247241.html
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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Trigano SA SWOT and PESTLE analysis has been conducted by Ahona Halder and reviewed by senior analysts from Barakaat Consulting.

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