Get The Free Sample Complete
SWOT & PESTLE Analysis Report
This report is shared in order to give you an idea of what the complete SWOT & PESTLE analysis report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals. We also guarantee that you cannot find matched quality at such competitive and economic pricing.
Get Your Free Summary Copy of the
SWOT & PESTLE Analysis Report
Get the summary SWOT & report delivered straight to your email inbox for free.
Our insightful and holistic reports have helped corporate,academia and researchers to take their research forward. Like us on Facebook to stay updated with the latest published SWOT & PESTLE Report.

PayPal Holdings SWOT & PESTLE Analysis

ID : 52492953| Mar 2019| 15 pages


Business Sector :Financial Services, Payments

Operating Geography :United States, Global

About PayPal :

PayPal Holdings, Inc. with PayPal, PayPal Credit, Braintree, Venmo, Xoom, and Paydiant as its products is global technology platform for digital payment and online transactions. It was founded by Elon Musk, Peter Theil, Max Levchin, Ken Howery, Luke Nosek and Yu Pan in 1998 at its headquarters in San Jose, CA, USA. In 2002, it became a wholly owned subsidiary of eBay which got spilt off in 2014. The current CEO of PayPal is Daniel H. Schulman who assumed office in July 2015. PayPal is trusted by over 200 million customers worldwide for their online payment operations and employees around 18000 people across the globe. It one of the largest financial service providers and the world’s biggest online payment system.

PayPal Revenue :

US $15.45 billion (FY ended Dec 31st 2018) (year-on-year growth of 18%)
US $13.09 billion (FY ended Dec 31st 2017) (year-on-year growth of 20.77%)
US $10.84 billion (FY ended Dec 31st 2016)

Competitive Analysis of PayPal

The SWOT analysis of PayPal is presented below:
1. Ease of access
2. Strong International Presence
3. Innovation to stay secure and ahead of the competitors
4. Largest customer base in the segment, helping it market itself
5. Successful track record of Mergers and Acquisitions
6. Broad range of partners and alliances
1. Multiple complains of undue freezing of accounts and lack of efficient and satisfactory communication
1. Emerging Markets of developing nations.
2. Huge internet user base with higher spending power waiting to be tapped into.
1. Regional laws and issues
2. International and Regional Competitors
SWOT & PESTLE (combined)
Complete Report
USD 12.53
  • with PayPal
  • with Debit/Credit card
Great quality, Affordable pricing.
Safe and secure payments

Detailed SWOT Analysis of PayPal



1. Ease of access: PayPal website and its other payment services are very user friendly. It is easy and simple to use, even for those who have very little experience in selling or buying online. PayPal is focused on the ease of use for both receivers and senders. It provides payments to merchants without ever providing your personal financial information to them. Merchants will not get the credit card information of the consumers, which decreases the chance of breaching personal information. With the help of PayPal even the smaller businesses can afford online payments which were only possible for large businesses prior. PayPal provides a per-to-peer payment channel by acting as a mediator between customers and merchants. The ease of access it grants to consumers be it seller or buyer is one of the most important quality of PayPal business model as it takes care of all the necessary steps involved in the management, sending and receiving of money, both the parties do not have to worry about underlying mechanism and can rely on PayPal’s excellent services.

2. Strong international presence: PayPal is available in more than 200 markets in the world, the PayPal platform which includes Braintree, Venmo and Xoom, enables consumers and merchants to receive money in more than 100 currencies, withdraw funds in 56 currencies and hold balances in their PayPal accounts in more than 24 currencies. PayPal operates in more than 17 local languages. It operates with more than 27 global financial networks and 15,000 local banks around the world. No other companies have this advanced system other than PayPal. Its high percentage of international consumer base keeps it ahead of the competition. Having alliances with other strong IT businesses is a major plus point for PayPal, it helps bring in new customers and make business more effective. PayPal is the only online global payment system in the world that has such widespread coverage around the globe, this is a key to success for PayPal to work hard and boosts reputation, profit and market share. PayPal has an impressive growth every year owing to its successful implementation of vision.

3. Innovation to stay secure and ahead of the competitors: Through a combination of technological innovation and strategic partnerships, PayPal creates better ways to move money and manage it on various platforms. PayPal offers choice and flexibility when sending payments, paying or getting paid, by employing the latest innovations in technology which has been It’s USP. PayPal uses anti-Phishing policies to keep user data protected. PayPal suggest its merchant side customers to employ precautions such as delaying the shipping for international, expensive and/or large orders and tracking and verifying the shipping address with the IP geo-location service from search engines. PayPal advices to keep records of names, email addresses, IP addresses and shipping addresses of customers and match any suspicious activity against your blacklist to decline or flag blacklisted transactions. Also set the limits for the number of purchases and total amount merchant accept from one account per day, week, or month.

4. Largest customer base in the segment, helping it market itself: PayPal has more than 237 million satisfied users worldwide and more websites use PayPal than any other payment gateway. Many times, it happens that a potential customer may not have heard of your business, but they certainly have seen or heard of PayPal before. PayPal logo can be easily seen by the users because it appears in almost every website that provides services as the payment method. Consumers therefore are more likely to consider purchasing from your website as they do not have to give their financial details if they use PayPal. A strong popular and recognizable brand is a vital strength of PayPal as it is recognized and respected. PayPal currently has 237 million plus active accounts with 218 million Active Consumer Accounts, 19M Active Merchant Accounts. It has presence in 200+ markets with intuitive customer interface online, In-App, In-Store.

The rest of this section is available only in the 'Complete Report' on purchase.


This section is available only in the 'Complete Report' on purchase.


This section is available only in the 'Complete Report' on purchase.


This section is available only in the 'Complete Report' on purchase.

Major Competitors :

  • Google Wallet
  • Intuit
  • Skrill
  • Payoneer

Major Brands :

  • Braintree
  • Paydiant
  • Venmo
  • PayPal
  • PayPal Credit
  • Xoom
  • iZettle
  • Tradera

Recent Acquisition / Mergers / Alliance / Joint Ventures / Divestitures :

Open Table Preview
Business Segment
Objective/Synergy Achieved
iZettlePayments2018AcquisitionThe acquisition will allow PayPal to Cross-sell iZettle’s products to PayPal merchants in iZettle's existing 12 markets across Europe and Latin America and leverage its presence in the SME segment
Hyperwallet Payments 2018AcquisitionStrengthen PayPal’s ability to provide an integrated end-to-end solution to help e-commerce platforms and marketplaces
JetloreArtificial Intelligence (AI)2018AcquisitionThe acquisition by PayPal will allow it to use AI technologies to offer optimize content and communication for their customers.
Source: Company website and other reliable sources. The detailed table is available in the Complete Report.
SWOT & PESTLE (combined)
Complete Report
USD 12.53
  • with PayPal
  • with Debit/Credit card
Great quality, Affordable pricing.
Safe and secure payments

Check Out Analysis of Other Relevant Companies

References used in PayPal Analysis Report

1. PayPal Investor Day Presentation 2018:

2. Why Did PayPal Pay Such A High Price For iZettle?:

3. PayPal Annual Report 2018:

4. PayPal 2017 Global Impact Report:

5. PayPal – the story of the world’s biggest online payment system:

How to Reference This Page?

You can use the following in your reference section in order to give credit to the source. For different referencing styles and detailed guidelines, please click here.

PayPal Holdings SWOT & PESTLE Analysis - SWOT & PESTLE.COM

SWOT & (2020). PayPal Holdings SWOT & PESTLE Analysis - SWOT & [online] Available at: [Accessed 09 Jul, 2020].

In-text: (SWOT &, 2020)

Copyrights and Disclaimer

PayPal SWOT and PESTLE analysis has been conducted by Aishwarya Tirthgirikar and reviewed by senior analysts from Barakaat Consulting.

Copyright of PayPal SWOT and PESTLE Analysis is the property of Barakaat Consulting. Please refer to the Terms and Conditions and Disclaimer for usage guidelines.

You might also like to check out :
PayPal Holdings SWOT & PESTLE Analysis
Price : USD 12.53