Samsung Group SWOT & PESTLE Analysis

Strength

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Weakness

1. Too large product diversity and low on quality: When the product portfolio is too large, then it gets even more difficult to work on each of them. Because of such diversification, it gets difficult to concentrate on all of them. Also, Apple Inc is doing much better than Samsung when it comes quality of the product. Also, recent incidents have made consumers made question Samsung’s quality. The failure of Samsung note 7. Incidents of mobile catching fire, made them recall all their products all over the world.

2. Does not have own OS: Samsung does not have its own OS, like other companies like Apple Inc. They are heavily dependent on third party for this. Though the makers of Android are trying hard to make it flawless but still it lacks perfection like Apple Inc’s OS. Because, of this many consumers see Android poorer than iOS. Also, this leads to customer’s perception that Apple products are more advanced, dependable and flawless.

Opportunity

Threat

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Political

1. Unstable government in different parts of the world: Companies like Samsung usually do not get affected by political factors. But still, political conflicts have impacted Samsung as the peace of the state is disturbed. Nation where there are these conflicts it gets difficult for a company to sell White good items. For example, there were recent tensions South Korea with North Korea. Another example that can be looked into is political pressure by African and Latin American nations to Samsung. These nations are politically unstable and also, there governing structure can change anytime.

Economic

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Social

1. Act in local conditions of the nation in which they are operating: In this factor, only the cultural beliefs of the nation are looked into in which the company is operating. It is very lively field where for succeeding the company have to be very flexible. Specially in its policies and products for the localities of the nations. Being Korean company, Samsung still have to work according to the social conditions of the nations in which it is operating in.

Technological

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Legal

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Environmental

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