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Samsung Group SWOT & PESTLE Analysis

ID : 52291553| Feb 2019| 11 pages

COMPANY PROFILE -Samsung Group

Business Sector :Diversified

Operating Geography :South Korea, Asia, Global

About Samsung Group :

Samsung Group is a South Korean company founded by Lee Byung-chul in1938. Its headquarters are located in Seoul, South Korea. It is the largest conglomerate company in South Korea. It has many businesses under one brand name Samsung and deals in diverse products ranging from electronics, home appliances, apparels and electronic components. The company employs more than 450000 employees worldwide.

Samsung Group Revenue :

KRW 61.00 trillion-2017

Competitive Analysis of Samsung Group

SWOT
PESTLE
The SWOT analysis for Samsung Group is presented below:
Strengths
Weaknesses
1. Strong and popular brand
2. Distinctive Designs
3. Opting for an open source operating system
4. Focuses on pricing, cost and quality
1. Too large product diversity and low on quality
2. Does not have own OS
Opportunities
Threats
1. Huge scope in Indian Market
2. Acquiring new companies
1. Huge Competition
2. Chinese Manufacturers
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Detailed SWOT Analysis of Samsung Group

Strength

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Weakness

1. Too large product diversity and low on quality: When the product portfolio is too large, then it gets even more difficult to work on each of them. Because of such diversification, it gets difficult to concentrate on all of them. Also, Apple Inc is doing much better than Samsung when it comes quality of the product. Also, recent incidents have made consumers made question Samsung’s quality. The failure of Samsung note 7. Incidents of mobile catching fire, made them recall all their products all over the world.

2. Does not have own OS: Samsung does not have its own OS, like other companies like Apple Inc. They are heavily dependent on third party for this. Though the makers of Android are trying hard to make it flawless but still it lacks perfection like Apple Inc’s OS. Because, of this many consumers see Android poorer than iOS. Also, this leads to customer’s perception that Apple products are more advanced, dependable and flawless.

Opportunity

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Threat

This section is available only in the 'Complete Report' on purchase.

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Check Out Analysis of Other Relevant Companies

TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
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Samsung Group SWOT & PESTLE Analysis - SWOT & PESTLE.COM

SWOT & PESTLE.com (2020). Samsung Group SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/samsung-group/ [Accessed 23 Feb, 2020].

In-text: (SWOT & PESTLE.com, 2020)

Copyrights and Disclaimer

Samsung Group SWOT and PESTLE analysis has been conducted by Sugam Thakur and reviewed by senior analysts from Barakaat Consulting.

Copyright of Samsung Group SWOT and PESTLE Analysis is the property of Barakaat Consulting. Please refer to the Terms and Conditions and Disclaimer for usage guidelines.

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Samsung Group SWOT & PESTLE Analysis
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