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Aselsan A.S. SWOT and PESTLE Analysis

ID : 521301153| Feb 2023| 21 pages

COMPANY PROFILE -Aselsan A.S.

Business Sector :Defense Electronics Manufacturing

Operating Geography :Turkey, Europe, Global

About Aselsan A.S. :

With its headquarters in Ankara, Turkey, Aselsan A.S. is a defence company. Advanced military equipment for air, land, and maritime forces is its primary focus in terms of research, development, and production. A significant supplier to the Turkish Armed Forces is the business. The Turkish Army Foundation established Aselsan in 1975 as a result of the US decision to impose an embargo on Turkey owing to the Cyprus Operation. The firm offers a variety of systems, including avionics and navigation, air and missile defence, security, land and weapon systems, military communication systems, space technologies, information technology systems, naval systems, and air and missile systems. It concentrates on research, development, production, testing, engineering, assembly, integration, and sales, as well as after-sales support, consulting, and trading activities to provide project preparation, engineering, consulting, training, and contracting for a variety of software, equipment, systems, and tools. The business offers applications to all institutions, organisations, businesses, and individual customers for the army, navy, air force, and aerospace. It conducts business in both South-eastern Europe and Western Asia. At the beginning of 2022, the company has over 8,800 employees on its rolls.

The unique selling proposition of ASELSAN is that it is the largest defence electronics company in Turkey, has developed into an exporter of domestic goods, invests abroad through a variety of partnerships with local businesses, and is ranked among the top 100 defence corporations in the world. The mission statement of the company reads, "To be a reliable, competitively preferred, environment-friendly and human conscious technology firm which preserves its sustainable growth in the global market via the values created for stakeholders, as well as serving its establishment purposes".

Aselsan A.S. Revenue :


Lira 20,139 million - FY ending 31st December 2021 (y-o-y growth 25%)
Lira 16,104 million - FY ending 31st December 2020

Competitive Analysis of Aselsan A.S.

SWOT
PESTLE
The SWOT analysis for Aselsan A.S is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. Wide range of product portfolio with new products being added every year.
2. Many local and global affiliate companies to carry out R&D in various defense and non-defense related fields.
3. Operates in diverse segments like communication information technologies, microelectronics, defense technology etc.
4. Strong R&D capabilities and spending by fostering partnerships with universities.
5. Large amount of order backlogs and new contract awards.
1. Large portion of the sales of the company is dependent upon Turkish Armed Forces.
2. Management decisions are likely to be affected by the developments in Turkish Armed Forces as they are major shareholders.
OpportunitiesThreats
1. Increase sales in the international business segment.
2. Drive product innovation through use of advanced technologies.
3. Improve sales in the non-defense segment.
1. Supply chain disruptions can affect the supply of components for production.
2. International and regional geopolitical events can affect the company
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Detailed SWOT Analysis of Aselsan A.S.

Strength

1. Wide range of product portfolio with new products being added every year: The largest manufacturer of defence electronics in Turkey is Aselsan. The company offers a wide variety of products that can satisfy a variety of needs, including those related to land, marine, and weapon systems, electro-optics, avionics, unmanned systems, radars, and electronic warfare. The Turkish Armed Forces receive specific technologies and equipment from the company. In Turkey, Aselsan has grown to be a reputable brand that exports its own goods. The top 100 defence industry businesses in the world ranking includes Aselsan. Through forming alliances in foreign markets, the company achieves its operational objectives and makes investments by forging relationships with regional businesses. The business has numerous local and international affiliates in various regions of Turkey and other nations. There are some of the company's local affiliates in Konya, Istanbul, Ankara, Kayseri, Sivas, etc. The organization has global affiliates in places including the Ukraine, Malaysia, Uzbekistan, UAE, Qatar, Pakistan, Jordan, Saudi Arabia, and more.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

Major Brands :

  • Aselsan Baku
  • ULAK Inc.
  • AselsanNET Ltd.
  • Saudi Defense Electronics
  • Ulak Communications Inc.
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References used in Aselsan A.S. SWOT & PESTLE Analysis Report

1. Annual Report - https://www.aselsan.com.tr/2020_ASELSAN_Annual_Report_2227.pdf
2. Turkey's defense giant ASELSAN inks $140M export deal - https://www.dailysabah.com/business/economy/turkeys-defense-giant-aselsan-inks-140m-export-deal
3. Amid war fears, Ukraine stocked up on Turkish defence equipment - https://www.aljazeera.com/news/2022/4/12/amid-war-fears-ukraine-stocked-up-on-turkish-defence-equipment
4. Turkey, UAE ink 2 MoUs for defense industry cooperation - https://www.dailysabah.com/business/defense/turkey-uae-ink-2-mous-for-defense-industry-cooperation
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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SWOT & PESTLE.com (2024). Aselsan A.S. SWOT and PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/aselsan-as/ [Accessed 26 Apr, 2024].

In-text: (SWOT & PESTLE.com, 2024)

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Aselsan A.S. Limited SWOT and PESTLE analysis has been conducted by Sushil Kumar Panda and reviewed by senior analysts from Barakaat Consulting.

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