Standard Life Assurance Ltd. SWOT and PESTLE Analysis
ID : 521227953| Apr 2024
COMPANY PROFILE -Standard Life Assurance Ltd.
Business Sector :Banking and Financial Services
Operating Geography :U.K., Europe, Global
About Standard Life Assurance Ltd. :
Standard Life Assurance Ltd., a UK life assurance, pensions, and long-term savings company, owned by Phoenix Group, is headquartered in Edinburgh, Scotland. The Standard Life Assurance Company was founded in 1825 and reincorporated in 1925 as a mutual insurance company. Standard Life and Aberdeen Asset Management agreed to merge in an all-share merger in March 2017, subject to shareholder approval. The merged company would be known as Standard Life Aberdeen, according to the announcement. But, Standard Life Aberdeen plc was purchased by Phoenix Group Holdings plc for £2.9 billion in 2018. The Active Money Personal Pension of Standard Life has been awarded a Defaqto top rating of 5 stars. Standard Life and the Organization for Economic Co-operation and Development (OECD) announced a major new joint research initiative in March 2022. Standard Life will fund the three-year deal, which will allow an OECD team of pension researchers and policy experts to look into two of the most pressing issues facing retirees. The project will be part of the OECD's Work Programme on Pensions.
The USP of Standard Life is that it is one among the only 8 life and health insurers to achieve an ”A” rating for its financial strength. The mission of Standard Life is, “We have the privilege of managing our customers’ pensions and savings, and are committed to helping them save for their future and make their best decisions with their pensions and investments for years to come”.
Standard Life Assurance Ltd. Revenue :
EUR 1420 million – FY ending 31st December 2020
EUR 1530 million - FY ending 31st December 2019
Competitive Analysis of Standard Life Assurance Ltd.
SWOT
PESTLE
The SWOT analysis for Standard Life Aberdeen is presented below:
| Strengths | Weaknesses |
| 1. Diversified world class investment company 2. Diversified product range with strategic alliances 3. Acquisition of Standard Life by Phoenix Group 4. Sustainable Transformation of Standard Life Master Trust Members. | 1. Insufficient resources and capabilities to fulfill its agenda |
| Opportunities | Threats |
| 1. Evolution of the UK pensions and savings market 2. Entry and expansion in US and India markets | 1. Impact of market risks on the company 2. Market volatility due to adverse economic developments 3. Competition from passive funds operating at a lower cost base 4. Increasing risks of cyber attacks due to shift to online mode |
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Detailed SWOT Analysis of Standard Life Assurance Ltd.
Strength
1. Diversified world-class investment Company: Standard Life is a world class investment company. Through improved diversification Standard Life has the capability to deliver high returns through economies of scale and ensure sustainable, progressive dividend for its shareholders. Further, Standard Life offers sophisticated investment solutions globally with an established distribution channel, a key strength which it can leverage upon. Also, Standard Life is increasing the number of Responsible Investment funds available to retirees. It is launching four new funds for those who want to choose their own pension investments based on their personal values. The new funds are focused on climate change, gender diversity, and sustainability, all of which are hot topics in the UK. 2. Diversified product range with strategic alliances: Standard Life has partnered with various companies in order to provide diversified product range to its customers. Standard Life and Key Group have partnered to launch a line of Lifetime Mortgage products named Standard Life Home Finance. This agreement will include both lump sum and drawdown and will coincide with Key Group's launch of new innovative Defaqto 5 Star rated products. The products will be branded Standard Life Home Finance and will be provided by Key Group using their platforms, ensuring that the service and administration match the quality of the offering. This new range will allow advisers to assist over-55 homeowners in unlocking the assets they have accumulated in their home without having to relocate. Customers will have more choice and flexibility with the new Standard Life Home Finance branded products to meet their changing financial needs. Not only that, but Standard Life has launched Homebuyer Hub for the pension industry, making it available to its pension scheme clients and members on a phased basis. The remaining section under "Strength" is available only in the 'Complete Report' on purchase.Weakness
This section is available only in the 'Complete Report' on purchase.Opportunity
This section is available only in the 'Complete Report' on purchase.Threat
This section is available only in the 'Complete Report' on purchase.* By clicking on "Buy Now" you agree to accept our "Terms and Conditions."
SWOT & PESTLE (combined)
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References used in Standard Life Assurance Ltd. SWOT & PESTLE Analysis Report
1. About Us - https://www.standardlife.co.uk/about
2. Press Releases - https://www.standardlife.co.uk/about/press-releases
3. Annual Report 2021 - https://www.abrdn.com/docs?editionId=9eb45586-7568-427c-9aa1-161b26ebc524
4. Full Year Results 2021 - https://www.abrdn.com/docs?editionId=9b474c2e-765e-4d6c-94f4-085cad45cb03
The detailed complete set of references are available on request in the 'Complete report' on purchase.
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Standard Life Assurance Ltd. SWOT and PESTLE Analysis
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