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Ball Corporation SWOT & PESTLE Analysis

ID : 52980053| Jun 2021| 18 pages

COMPANY PROFILE -Ball Corporation

Business Sector :Aluminum Packaging, Aerospace Services

Operating Geography :United States, North America, Global

About Ball Corporation :

Ball Corporation is an American company headquartered in Broomfield, Colorado. It was founded in 1880 by Edmund Ball and Frank Clayton Ball. The company is a provider of metal packaging for beverages, foods and household products, and of other technologies and services to commercial and governmental customers. As of 2020, the company has employed more than 18,300 people worldwide. Its commercial and marketing teams have developed innovative products that help its customers distinguish their brands with inventive, functional and eye-catching cans. Ball manufactures billions of aluminium packaging products and a handful of highly specialized aerospace systems each year. Ball’s Aerosol Packaging business has developed ReAl®, a lightweight alternative to standard aluminium used in aerosol can manufacturing. Ball Corporation’s aluminium cup has been recognized in Fast Company’s 2020 World Changing Ideas Award with an honourable mention in consumer products category. The company has also received the prestigious 2020 Martin Luther King Jr. Business Award.
Ball Corporation mission and vision statement reads, “Your mission is our mission. From our first aluminium can and beyond, we’ve kept the same vision to help you be successful.” Ball Corporation’s unique selling proposition or USP lies in it being an established leader in aerospace technology with a global reach and unmatched expertise.

Ball Corporation Revenue :


$ 11,781 million - FY ending 31st December 2020 (y-o-y growth 1%)
$ 11,665 million - FY ending 31st December 2019 (y-o-y growth 4.6%)
$ 11,151 million - FY ending 31st December 2018

Competitive Analysis of Ball Corporation

SWOT
PESTLE
The SWOT analysis for Ball Corporation is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. Unique offerings of products and services
2. Strong financials through well defined vision of growth
3. Leadership in aerospace products and services
4. Leadership in aluminum packaging solutions
5. Strong focus on innovation and R&D in business
1. Betting high on a single product
2. Dependence on smaller number large customers
3. Dependence on US government in aerospace business
OpportunitiesThreats
1. Growing attraction for sustainable packaging
2. Exploring the unexplored space through aerospace innovations
3. Major addressable market for Ball aluminum cups
1. Multidimensional competition across business segments
2. Risks related to the breach of cyber security
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Ball Corporation

Strength

1. Unique offerings of products and services: Ball Corporation offers a unique diversity in its product portfolio. On one hand, the company offers packaging solutions made of aluminum and on the other hand, Ball Corporation has a profound involvement in aerospace solutions. This American conglomerate is the largest supplier of metal packages for beverages. It has global tie-ups with multinationals offering beverage, personal care, and household products. The company has a significant supply line for global brands like Coca-Cola Company and Anheuser-Busch InBev. Apart from plump business from the FMCGs, Ball Corporation enjoys established leadership as an aerospace service provider. It works as both third party solution provider and as direct contractor to the government and commercial customers. It offers products and services for spacecraft, signal systems, sensors, data management and other advanced technologies required in aerospace industry.

2. Strong financials through well-defined vision of growth: Ball corporation has always maintained steward ship towards growth using its One Drive for 10 vision, which has 5 strategic levers offering distinct solution to growth prospects, which in short includes, maximization in existing business, business expansion in terms of products and geography, customer centric approach, and leveraging in-house technology for competitive advantage. These strategic levers have given the company immense growth in financial terms. The company has been a profitable organization, even in hostile business portfolio. The revenue of the company did not change much in FY19 but it increased its profitability through healthy means of cost optimization. The company has net earnings worth $566 million with a net margin of 4.93%. In last 2 fiscals, FY19 and FY18 the company has shown consecutive growth of 24.9% and 21.3% respectively. Even amidst the COVID-19 pandemic, the company was able to register profit in quarterly earnings of FY20. The company also has been respected by the Wall Street for its phenomenal performance as it doubled its investors money between 2014 and 2019, whereas S&P 500 gave returns of only 1.5 times. The company has phenomenal levels of free cash flow too. In the end of FY19, Ball Corporation had cash reserves worth $1806 million, which grew by 247% in one year, and 393% in two years. This American conglomerate has a debt to equity ratio of 3, which is much lower than the industry standard of 7. Keeping in mind, the capital-intensive nature of packaging business, the ratio of 3 seems fine. From its financial activities, Ball Corp. seems to live up to its defined vision, which utilizes its core proficiencies better than competitors.

The remaining section under "Strengths" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

Recent Acquisition / Mergers / Alliance / Joint Ventures / Divestitures :

Open Table Preview
Name
Month
Year
Type
Signode Industrial GroupDecember2017Aquisition
EMPAQUESeptember2014Acquisition
MivisaNovember2013Acquisition
Carnaud Metalbox EngineeringFebruary1996Acquisition
Constar InternationalSeptember1992Acquisition
Source: Company website and other reliable sources. The detailed table is available in the Complete Report.
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References used in Ball Corporation SWOT & PESTLE Analysis Report

1. 2019 Ball Corporation Form 10-K - https://ballcorp.gcs-web.com/static-files/71aeefaf-bd52-4aba-a753-92f431c2e6d5

2. Space Review: How space technology benefits the Earth - https://www.thespacereview.com/article/3768/1

3. 2020 Virtual Investor Day Presentation - https://ballcorp.gcs-web.com/static-files/248b871a-1eb6-451d-af1b-f5f09e9e4441

4. US tariffs on derivative steel, aluminium imports take effect - https://economictimes.indiatimes.com/news/international/business/us-tariffs-on-derivative-steel-aluminium-imports-take-effect/articleshow/74038597.cms?from=mdr

5. Where Does the U.S. Import Steel From? - https://www.investopedia.com/news/where-does-us-import-steel/

The detailed complete set of references are available on request in the 'Complete report' on purchase.

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SWOT & PESTLE.com (2021). Ball Corporation SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/ball-corporation/ [Accessed 23 Oct, 2021].

In-text: (SWOT & PESTLE.com, 2021)

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Ball Corporation SWOT and PESTLE analysis has been conducted by Tej Narayan Shaw and reviewed by senior analysts from Barakaat Consulting.

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