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DAMAC Properties SWOT and PESTLE Analysis

ID : 521615853| Jun 2023| 21 pages

COMPANY PROFILE -DAMAC Properties

Business Sector :Real Estate, Property Development

Operating Geography :Middle East, Global

About DAMAC Properties :

Based in Dubai, United Arab Emirates, DAMAC Properties is an Emirati real estate development firm. The business was established on January 28, 2002, and it is a member of the DAMAC Group, which was founded in 1982 by the company's owner and chairman, Hussain Sajwani. It focuses on building residential properties, including luxury villas and apartments, as well as recreational, mixed-use, commercial, and hotel assets. Luxury residential apartments, hotel apartments, hotel rooms, villas, offices, and retail assets are all included in the company's portfolio. Additionally, it offers services for structural design, emergency planning, fire prevention, mechanical, plumbing, and electrical maintenance, master community planning, and design, design and project management, facilities and strata management, and interior decorating. In association with Paramount Hotels & Resorts, DAMAC manages and operates hotel apartments. Vantage, the Drive AKOYA, Majesty Allure, Burj DAMAC Waterfront, AKOYA by DAMAC, AKOYA Oxygen, the Jewels, Prive, the Distinction, Celestia, Bay's Edge, NAIA, Jebel Ali, Burj DAMAC Marina, Lincoln Park, Madison Residences, Emirates Gardens, Lakeside, and Emirates Gardens 2 are just a few of the company's projects. The company is present in the United Arab Emirates, Saudi Arabia, Qatar, Jordan, Lebanon, Iran, Oman, and the United Kingdom. As of early 2023, the company employed over 2000 people.

The unique selling proposition of DAMAC Properties is that it is at the top of the Middle Eastern luxury real estate market and has solidified its position as the top developer of luxurious properties in the area, offering iconic design and the highest level of excellence. The mission statement of DAMAC Properties reads," DAMAC Properties, as a leading luxury real estate developer, strives to provide dream homes and unique living concepts to customers from all over the world".

DAMAC Properties Revenue :


AED’000 2,967,132 - Year ended 31st December 2021
AED’000 4,678,484 - Year ended 31st December 2020

Competitive Analysis of DAMAC Properties

SWOT
PESTLE
The SWOT analysis for DAMAC Properties is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. DAMAC Properties has a huge market base spanning various continent.
2. A tried and tested business strategy that generates high profit margins and lucrative returns.
3. In-house teams to work seamlessly within the firm.
1. Hierarchical structure in the company.
2. Highly restrictive labour laws.
3. Concentration of DAMAC's projects in a single location.
OpportunitiesThreats
1. Entry into the US Markets.
2. Expansion of business in Europe.
3. Exploring brand image via brand collaborations with other industry leaders.
1. Due to the unstable nature of Politics in the Middle East, the impact of lower oil prices has heightened social, economic and geo-political risks.
2. Increasing sales in newer regions can prove to be difficult as a result of misunderstanding the culture and the state of the nation's economy and markets.
3. Running low on Land bank poses a great threat to the company.
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of DAMAC Properties

Strength

1. DAMAC Properties has a huge market base spanning various continent: DAMAC Properties has a track record of producing award- winning, high-end and luxurious projects which has helped them build a strong reputation within Dubai- where their headquarters are located, but also globally, with projects in London, United Kingdom and Qatar. Their developments are not just limited to Residential projects but also extend to Commercial, Business and the Hospitality industry. This allows for the company to grow and explore their options via collaborations with the leading companies in other industries. A prime example of this can be seen in their ‘DAMAC Tower Nine Elms’ project situated in London, United Kingdom featuring designer high-end apartments where the interior design has been completely undertaken by Versace Home- A pioneer in the Interior design and decor industry. Because of this strong position in the industry, DAMAC Properties generates bigger sales volumes and therefore enjoys higher profit margins compared to the other firms in the market.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

  • Pacifica Host Hotels
  • Regis Group of Northern
  • WCI Communities Inc.
  • Edward Rose & Sons
  • The Related Companies LP
  • Tishman Speyer
  • Discovery Land Co.
  • Kettler Inc.

Major Brands :

  • Safa One and Safa Two
  • DAMAC Lagoons
  • Cavalli Tower
  • DAMAC Hills
  • DAMAC Heights
  • DAMAC Towers by Paramount Hotels & Resorts Dubai
  • DAMAC Tower Nine Elms London
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References used in DAMAC Properties SWOT & PESTLE Analysis Report

1. Why DAMAC? - https://www.damacproperties.com/en/investor-relations/why-damac/investment-case
2. Q&A: construction regulation and compliance in United Arab Emirates - https://www.lexology.com/library/detail.aspx?g=7c7492fd-ed6f-4f24-83f9-2b8154fd4719
3. UAE: Golden visa driving foreign investment in Dubai real estate sector - https://www.khaleejtimes.com/business/uae-golden-visa-driving-foreign-investment-in-dubai-real-estate-sector
4. Damac's Sajwani on Dubai's Property Sector - https://www.damacproperties.com/en/news/damac/damacs-sajwani-dubais-property-sector
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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In-text: (SWOT & PESTLE.com, 2024)

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