EVA Air SWOT and PESTLE Analysis
ID : 52947553| Feb 2023| 23 pages
COMPANY PROFILE -EVA Air
Business Sector :Aviation
Operating Geography :Taiwan, Asia, Global
About EVA Air :
EVA Airways Corporation (Evergreen Airways) is a Taiwanese international airline based at Taoyuan International Airport near Taipei, Taiwan, that serves over 40 international destinations in Asia, Australia, Europe, and North America as a passenger and dedicated cargo carrier. EVA Air is headquartered in Luzhu, Taoyuan City, Taiwan. EVA Airways Corporation was incorporated in March 1989, and operations began on July 1, 1991, with a small fleet of Boeing 767-300ER planes that offered business and economy seating. Air cargo, airline catering, ground handling, and aviation engineering services are now offered by EVA Air. EVA Air Freight, the company's cargo division, connects to the Evergreen global shipping network by sea and ground. With its main hub in Kaohsiung, Taiwan, its domestic and international affiliate, UNI Air, operates a medium and short-haul network to destinations in Taiwan, Macau, and China. EVA Air has a mixed fleet of Airbus and Boeing aircraft, with A330, A321, Boeing 777, Boeing 787, and ATR 72 (operated by UNI Air) airliners primarily used on passenger routes and Boeing 777 freighter aircraft primarily used on cargo routes. On long-haul flights, EVA Air offers three service levels: "Royal Laurel"/"Premium Laurel" (business), "Premium Economy Class," and "Economy Class." Satellite phones, audio-video on-demand (AVOD) entertainment, SMS service, and mood lighting are available in some Boeing 777 cabins (B-16718-B-16738). A short-haul business class is available on domestic and short-haul international flights. In April 2021, Eva Air received the 'Safe Travels Stamp' from World Travel & Tourism Council (UK). In April, 2021 EVA Air launched a new cargo website. The carrier used Responsive Web Design (RWD) technology to make its new website more accessible and flexible across multiple platforms. EVA designed it to provide seamless services to consumers on a variety of devices at work, at home, or on the go, such as a smartphone or tablet.EVA Air's Unique Selling Point lies in it being the world's second-best business class product, according to a ranking of the best foreign business class airlines and cabins. EVA Air's mission statement reads, " “Sharing the World, Flying Together”
EVA Air Revenue :
NT$ 79.60 billion - FY ending 31st Dec, 2020
NT$ 135.62 billion - FY ending 31st Dec, 2019
Competitive Analysis of EVA Air
SWOT
PESTLE
The SWOT analysis for EVA Air is presented below in a matrix followed by the detailed analysis report
| Strengths | Weaknesses |
| 1. Recognized as a 5-star airline hence attracts business class and premium economy class travellers 2. Aggressively expanding flight network to cover more destinations and improve hub and spoke efficiency 3. Built customers’ trust on safety standards 4. Continuous upgradation of facilities for staying competitive | 1. Cargo revenue has seen a decline in 2019 as compared to 2018 and further dipped 2020 onwards |
| Opportunities | Threats |
| 1. Expanding and improving market penetration in import-export business 2. Improving medium and long-haul services by developing new generation aircrafts 3. Setting an example for Green Practices in aviation industry towards sustainability 4. Expanding business in cold chain market | 1. Increasing competition in the aviation industry 2. Dependence of operational costs on fuel prices which are highly volatile 3. Impact of international trade relations on cargo transport4 4. Rise in airport related costs, pushing operating costs higher and acquiring airport slots is becoming increasingly difficult 5. Global economic slowdown and travel restrictions due to COVID-19 |
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SWOT & PESTLE (combined)
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Detailed SWOT Analysis of EVA Air
Strength
1. Recognized as a 5-star airline hence attracts business class and premium economy class travellers: Eva Air has consistently won various awards and recognitions both nationally and internationally, and has appeared in top rankings in World’s 5-star airlines. It has won SKYTRAX World Airline Awards for four consecutive years, along with Cabin Cleanliness and Best Economy Class Onboard Catering award. It has received awards from Tripadviser Travellers’ Choice, PAX International, APEX, etc. The Taiwanese airline has made its spot in Top 10 Airlines (US Travel and leisure), Travelers Choice Major Airline in Asia rankings, Best Business Class Sparking (Business Traveller UK), etc. Apart from this recognitions, Eva Air has been successful in delighting customers with its best services, which is evident from the customer reviews. It has successfully established itself as 5-star airline.
2. Aggressively expanding flight network to cover more destinations and improve hub and spoke efficiency: Eva Air has established American, Asian, European ad Australian passenger routes and Air Cargo routes in North America, Asia and Europe. It is consistently adding new flights to its fleet and more destinations to ensure a seamless global coverage. Adding new fleet allows the airlines to increase the flight frequencies and accommodate more passengers. Eva Air has its short-term plans for expanding regional routes and enhance its hub and spoke network. This model has a centralized hub which serves as a distribution centre for other locations connected to it. It helps open new market opportunities for cargo business.
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Weakness
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Opportunity
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Threats
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SWOT & PESTLE (combined)
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TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
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EVA Air Segmentation, Targeting and Positioning (STP) Analysis -
EVA Air Ansoff Matrix Analysis
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References used in EVA Air SWOT & PESTLE Analysis Report
1. Awards & Honors - https://www.evaair.com/en-global/about-eva-air/about-us/awards-and-honors/
2. Successful 2020 EVA Air Half Marathon Leads to Plans for 2021 Full Marathon - https://www.evaair.com/en-global/about-eva-air/news/news-releases/?page=2
3. Annaul Report 2018 - https://www.evaair.com/images/englobal/evaair-2018-annual-report-en_tcm33-63448.pdf
4. EVA Air & Evergreen Airline Services Receive CEIV Pharma Certification - https://www.brcargo.com/NEC_WEB/HotNews/HotNews?newsID=564
5. Green Travel : EVA Air's Carbon Offset - : https://www.evaair.com/en-global/about-eva-air/green-travel-eva-airs-carbon-offset/
Eva Air Annual Report 2019
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EVA Air SWOT and PESTLE Analysis has been conducted by Sanika Wadekar and reviewed by senior analysts from Barakaat Consulting.
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EVA Air SWOT and PESTLE Analysis
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