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Auckland International Airport SWOT and PESTLE Analysis

ID : 521701453| Nov 2023| 21 pages

COMPANY PROFILE -Auckland International Airport

Business Sector :Aviation

Operating Geography :New Zealand, Global

About Auckland International Airport :

Auckland International Airport is the largest and busiest airport in New Zealand, located in Auckland, the country's largest city. The airport is operated by Auckland International Airport Limited (AIAL), a publicly listed company that manages the airport's infrastructure, services, and facilities. Auckland International Airport handles more than 21 million passengers annually, with over 30 international and domestic airlines operating from its two terminals. The airport has direct flights to more than 70 destinations around the world, including major cities in Asia, Australia, North America, and Europe. The company has a market capitalization of over NZD 12.89 billion, as of 2023. In addition to managing the airport, AIAL also invests in various businesses related to airport operations, such as retail, property management, and car parking. The company has several development projects in progress, including the expansion of the international terminal, the construction of a new domestic jet terminal, and the development of a new hotel and office complex.

The USP of Auckland International Airport lies in its being a major player in New Zealand's aviation and tourism industry. AIAL has a strong focus on sustainability and has set ambitious targets to reduce its carbon emissions and waste generation. The company has implemented various initiatives, such as using electric buses and installing solar panels, to reduce its environmental impact.

Auckland International Airport Revenue :


NZ$ 300.3 million - FY ending 30th June 2022 (y-o-y growth 7%)
NZ$ 281.1 million - FY ending 30th June 2021

Competitive Analysis of Auckland International Airport

SWOT
PESTLE
The SWOT analysis for Auckland International Airport Ltd is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. Country's largest and busiest airport with over 100 worldwide destinations.
2. Strong brand recognition allows for premium pricing for their products.
3. Strong property portfolio through effective management of facilities.
4. Diversified product portfolio with 10 different product and service offerings.
5. Strong and large distribution network ensures timely availability of products to a large customer base.
1. High dependence on one major airline, Air New Zealand which accounts for a significant proportion of its revenue.
2. Limited runway capacity results in reduced aircraft movements during peak periods.
OpportunitiesThreats
1. New Zealand's popularity as a tourist destination boosts the airport's profits.
2. Has the potential to expand its services to new markets, particularly in the Asia-Pacific region.
3. Increasing demand for domestic travel and trends of customers migrating to high end products.
1. Competition from other New Zealand airports, such as Wellington and Christchurch International Airports.
2. Highly volatile and rising fuel prices can increase Auckland Airport's input costs.
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Auckland International Airport

Strength

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Weakness

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Opportunity

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Threat

1. Competition from other New Zealand airports, such as Wellington and Christchurch International Airports: Auckland International Airport operates within a competitive landscape in New Zealand, where it contends with other major airports like Wellington and Christchurch International Airports. This competition extends across several facets of the aviation industry, presenting both challenges and opportunities for Auckland Airport. A significant area of competition lies in the allocation of airline routes. Airlines evaluate various factors when deciding where to operate flights, and Auckland Airport must actively vie for the attention of international carriers to maintain a robust network of destinations and connectivity. Ensuring a diverse range of routes is crucial to retaining its status as New Zealand's primary international gateway. Passenger preference plays a pivotal role as travelers have choices regarding their departure and arrival points in the country. While Auckland Airport is the largest and busiest, Wellington and Christchurch International Airports cater to passengers in their respective regions. To stay competitive, Auckland Airport must continually enhance its service standards, ensuring efficient check-in procedures, streamlined security processes, and an overall enjoyable passenger experience. Competition also extends to the appeal of each destination. Auckland Airport competes not only as an international gateway but also as an entry point to the diverse experiences that New Zealand offers. Collaborating with local tourism authorities to promote Auckland and the surrounding regions as enticing destinations is essential to attract travelers.

The remaining section under "Threat" is available only in the 'Complete Report' on purchase.

Major Competitors :

  • Wellington International Airport
  • Christchurch International Airport
  • Sydney Airport
  • Melbourne Airport
  • Brisbane Airport
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References used in Auckland International Airport SWOT & PESTLE Analysis Report

1. Auckland Airport to Start New Expansion Phase With Transport Hub - https://www.bloomberg.com/news/articles/2022-05-11/auckland-airport-to-start-new-expansion-phase-with-transport-hub
2. Number of passengers carried on domestic flights by Air New Zealand in New Zealand from 2016 to 2021 - https://www.statista.com/statistics/1128904/new-zealand-number-passengers-carried-domestic-flights-air-new-zealand/
3. Economic contribution - https://corporate.aucklandairport.co.nz/sustainability/economic-contribution
4. How has New Zealand’s international aviation market evolved since the pandemic? - https://www.cirium.com/thoughtcloud/how-has-new-zealands-international-aviation-market-evolved-since-the-pandemic/
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