GoDaddy Inc. SWOT and PESTLE Analysis
ID : 52966553| Feb 2023| 18 pages
COMPANY PROFILE -GoDaddy Inc.
Business Sector :Internet & IT, Information Technology
Operating Geography :United States, North America, Global
About GoDaddy Inc. :
GoDaddy Inc. is an American publicly traded Internet domain registrar and web hosting company headquartered in Scottsdale, Arizona and incorporated in Delaware. It was founded in 1997 by entrepreneur Bob Parsons. GoDaddy is the world’s largest and trusted domain registrar that empowers people with innovative ideas to succeed online. It not only offers a platform to build a website but also provides hosting plans for the sites which keep it quick, secure and online. It is an all-in-one solution provider to get ideas accessible, supported with expert, customised help from GoDaddy Guides. As of 2020, GoDaddy’s 14 offices dot the globe, empowering 19 million plus entrepreneurs every day. GoDaddy launched a brand campaign that motivates people from all walks of life to “Make the World You Want” by pursuing their dreams and passion- no matter what obstacles lay before them. In 2019, GoDaddy won for Best Company for Women 2019, Best Company Culture 2019 and Best Professional Development 2019.GoDaddy’s mission statement reads, “We’re empowering entrepreneurs to change the world if it doesn’t quite fit them. To make their idea real. To grow it online. We help them do what they’ve been dreaming of and make the world they want.” GoDaddy’s vision statement reads “To radically shift the global economy toward life-fulfilling independent ventures. GoDaddy’s USP or unique selling proposition lies in being a secure hosting platform, complete with cPanel, offering a 99.9% uptime guarantee and award-winning support with its tagline being, “Make Your Own Way.”
GoDaddy Inc. Revenue :
USD 3,316 million – FY ended 31st December 2020 (y-o-y increase of 11%)
USD 2,988 million – FY ended 31st December 2019 (y-o-y increase of 12%)
USD 2,660 million – FY ended 31st December 2018
Competitive Analysis of GoDaddy Inc.
SWOT
PESTLE
The SWOT analysis for the GoDaddy is presented below in a table followed by the detailed analysis report.
| Strengths | Weaknesses |
| 1. Global leader in serving the mass market of entrepreneurs 2. Serving a single technology platform that can be moulded for customized needs 3. Innovative and seamless customer-led offering driving share gains 4. Largest aggregations of paying small businesses and ventures in the world | 1. Issues with quality and consistency of customer support |
| Opportunities | Threats |
| 1. Tapping into India data centre to tap local customers 2. Investing towards empowering the every-day entrepreneurs 3. Growth potential in immediately addressable TAM 4. Increasing usage of mobile marketing tools to drive growth 5. Increasing online gaming market to fuel growth in web applications | 1. Potential risks posed by data security and privacy breaches 2. Threat from system failures and capacity constraints |
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SWOT & PESTLE (combined)
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Detailed SWOT Analysis of GoDaddy Inc.
Strength
1. Global leader in serving the mass market of entrepreneurs: GoDaddy has emerged as a global leader in the internet & IT industry by providing turnkey services to the evolving mass market of entrepreneurs. By offering a plethora of options to explore human creativity, the company is tapping the entrepreneurship potential. With more than 500 million entrepreneurs from all over the world, GoDaddy intends to leverage the recent trends globally including online penetration, instant gratification, social and mobile, thereby allowing the customers to access the services anywhere. By making technology accessible to all and everywhere, GoDaddy is tapping into the mass markets of entrepreneurs comprising of mostly small businesses who are looking for an online presence or ecommerce to scale their business, target audience and reach.
2. Serving a single technology platform that can be moulded for customized needs: GoDaddy strives to build a single technology platform on the basis of offering personalized guidance to its customers, and thereby providing them with elegant, easy-to-use cloud-based products. By doing so, the company aims to act as a trusted partner to the customers, mostly the entrepreneurs, allowing them to leverage the platform’s features including technology, ease of use and necessary care and bringing their ideas online. The company basically serves three customer segments, namely independents, partners and domain registrars and investors. These customers can establish their digital presence, connect with their peers and also, manage their ventures, using this cloud-enabled platform. These solutions along with the domain product offerings help customers customise as per their needs.
The remaining section under "Strength" is available only in the 'Complete Report' on purchase.
Weakness
This section is available only in the 'Complete Report' on purchase.
Opportunity
This section is available only in the 'Complete Report' on purchase.
Threat
This section is available only in the 'Complete Report' on purchase.
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SWOT & PESTLE (combined)
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TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
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References used in GoDaddy Inc. SWOT & PESTLE Analysis Report
1. Investor Day 2020 - https://s23.q4cdn.com/406380394/files/doc_presentations/2020/04/Investor-Day-April-2-2020_LOCKED_HiRes.pdf
2. GoDaddy Pros and Cons 2021 - https://webhostingcat.com/pros-and-cons/go-daddy-pros-and-cons/
3. GoDaddy Confirms Data Breach: What Customers Need To Know - https://www.forbes.com/sites/daveywinder/2020/05/05/godaddy-confirms-data-breach-what-19-million-customers-need-to-know/?sh=565941b81daa
4. GoDaddy and Google have refused service to a notorious neo-Nazi site - https://www.vox.com/policy-and-politics/2017/8/14/16143820/godaddy-and-google-wont-host-daily-stormer-domain
5. GoDaddy wants to help small businesses compete using AI - https://venturebeat.com/2018/04/20/godaddy-wants-to-help-small-businesses-compete-using-ai/
The detailed complete set of references are available on request in the 'Complete report' on purchase.
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GoDaddy Inc. SWOT and PESTLE analysis has been conducted by Anindya Anindita and reviewed by senior analysts from Barakaat Consulting.
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GoDaddy Inc. SWOT and PESTLE Analysis
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