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GrameenPhone SWOT & PESTLE Analysis

ID : 52732653| Sep 2020| 15 pages

COMPANY PROFILE -GrameenPhone

Business Sector :Telecommunications

Operating Geography :Bangladesh, Asia

About GrameenPhone :

GrameenPhone was formed in the year 1997 in Bangladesh and it was the company that offered affordable mobile phone services in the country. It has now become the leader in the industry in Bangladesh. The company has always in the forefront for providing digital services and empowering lives of the people. Along with the 3G and 4G services, the company is also providing digital solutions. In Entertainment category, it provides GPMusic, WowBox and Bioscope, in healthcare category; it provides "Tonic" and also other important services like GPay and MyGP. As of April 2020, company is serving more than 75 million Bangladeshi subscribers. Simultaneously the company has invested more than BDT 347.4 billion to setup its strong network infrastructure across the country. For serving the customers, the company has employed more than 2,400 full time employees.
GrameenPhone's mission statement reads, “We exist to help our customers get the full benefit of being connected. Our success is measured by how passionately they promote us.” GrameenPhone's vision statement reads, “We provide the power of digital communication, enabling everyone to improve their lives, build societies and secure a better future for all.”

GrameenPhone Revenue :


143.66 Bn BDT - FY ending 31st December 2019 (y-o-y growth 8%)
132.83 Bn BDT - FY ending 31st December 2018

Competitive Analysis of GrameenPhone

SWOT
PESTLE
The SWOT analysis of GrameenPhone is presented below:
Strengths
Weaknesses
1. Strong network coverage and breadth across Bangladesh
2. Strong and growing customer base
3. Strong ethical relationships with client and internal employees
4. Achieved sustainability through efficient supply chain
5. Consistent financial performance and shareholder returns
6. Driving technological advancements through ‘Innovation Lab’
1. Complicacy with the pricing of products
Opportunities
Threats
1. Bangladesh an emerging economy set for strong growth
2. Huge demand for telecom services/online ecommerce etc.
3. Affordability of telecom products and solutions
1. Devaluation of Bangladeshi Taka
2. Higher taxation and rigid government regulations
3. Audit dispute Bangladesh Telecommunication Regulatory Commission (BTRC)
4. Threat of being classified as a significant market power (SMP) operator
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of GrameenPhone

 

Strength

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Weakness

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Opportunity

1. Bangladesh an emerging economy set for strong growth: Bangladesh has emerged as the 39th largest in the world in the nominal terms. In terms of purchasing power parity, it is ranked 30th in the world. It is ranked among the Next Eleven emerging market middle income economies. It is one of the countries in the world which are growing at a rapid pace. According to the IMF data for the year 2019, Bangladesh's GDP per capita income is estimated at US$5,028 (PPP) and US$1,906 (nominal). The country is also part of D-8 Organization for Economic Cooperation, the South Asian Association for Regional Cooperation (SAARC), the International Monetary Fund (IMF), the World Bank, the World Trade Organization (WTO) and the Asian Infrastructure Investment Bank (AIIB).

2. Huge demand for telecom services/online ecommerce, etc.: According to one study by USAID, there is an expectation of huge growth of around 34% in the coming years and this growth will increase this industry revenues to $5.08 billion by 2023. This will be generated because of high rate of consumer base expansion and the increase in the portfolio of telecom services. This will also lead to job growth and employability in this sector. According to the Association of Mobile Telecom Operators of Bangladesh (AMTOB), the telecom services provided to the customers are quite satisfactory and promising, that further leads to consumer faith with the telecom operators. This demand is also enhanced because of the social and economic transformation that the society undergoes recently. There are rapid changes in their lifestyle that are observed among the people. Connectivity in terms of communication and internet has become part and parcel of modern-day life. Social media platforms like Facebook, WhatsApp, Instagram, and YouTube have become integral part of people’s life.

The remaining section of “Opportunity” is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

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References used in GrameenPhone SWOT & PESTLE Analysis Report

1. GrameenPhone Annual Report 2019 - https://www.grameenphone.com/about/investor-relations/ir-annual-report/annual-report-2019

2. GrameenPhone Annual Report 2018 - https://www.grameenphone.com/business/investor-relations/ir-annual-report/annual-report-2018

3. GrameenPhone Company Website - https://www.grameenphone.com/

4. GrameenPhone company profile - https://www.grameenphone.com/about/discover-gp/about-grameenphone/company-profile#:~:text=Grameenphone%20Ltd.%20is%20the%20largest,company%20on%2025%20June%202007.

The detailed complete set of references are available on request in the 'Complete report' on purchase.

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GrameenPhone SWOT & PESTLE Analysis - SWOT & PESTLE.COM

SWOT & PESTLE.com (2021). GrameenPhone SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/grameenphone/ [Accessed 23 Oct, 2021].

In-text: (SWOT & PESTLE.com, 2021)

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GrameenPhone SWOT and PESTLE analysis has been conducted by Saurav Gera and reviewed by senior analysts from Barakaat Consulting.

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GrameenPhone SWOT & PESTLE Analysis
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