COMPANY PROFILE -GrameenPhone
Business Sector :Telecommunications
Operating Geography :Bangladesh, Asia
About GrameenPhone :
GrameenPhone was formed in the year 1997 in Bangladesh and it was the company that offered affordable mobile phone services in the country. It has now become the leader in the industry in Bangladesh. The company has always in the forefront for providing digital services and empowering lives of the people. Along with the 3G and 4G services, the company is also providing digital solutions. In Entertainment category, it provides GPMusic, WowBox and Bioscope, in healthcare category; it provides "Tonic" and also other important services like GPay and MyGP. As of April 2020, company is serving more than 75 million Bangladeshi subscribers. Simultaneously the company has invested more than BDT 347.4 billion to setup its strong network infrastructure across the country. For serving the customers, the company has employed more than 2,400 full time employees.
GrameenPhone's mission statement reads, “We exist to help our customers get the full benefit of being connected. Our success is measured by how passionately they promote us.” GrameenPhone's vision statement reads, “We provide the power of digital communication, enabling everyone to improve their lives, build societies and secure a better future for all.”
GrameenPhone Revenue :
143.66 Bn BDT - FY ending 31st December 2019 (y-o-y growth 8%)
132.83 Bn BDT - FY ending 31st December 2018
Competitive Analysis of GrameenPhone
The SWOT analysis of GrameenPhone is presented below:
Strengths | Weaknesses |
1. Strong network coverage and breadth across Bangladesh
2. Strong and growing customer base
3. Strong ethical relationships with client and internal employees
4. Achieved sustainability through efficient supply chain
5. Consistent financial performance and shareholder returns
6. Driving technological advancements through ‘Innovation Lab’
| 1. Complicacy with the pricing of products |
Opportunities | Threats |
1. Bangladesh an emerging economy set for strong growth
2. Huge demand for telecom services/online ecommerce etc.
3. Affordability of telecom products and solutions
| 1. Devaluation of Bangladeshi Taka
2. Higher taxation and rigid government regulations
3. Audit dispute Bangladesh Telecommunication Regulatory Commission (BTRC)
4. Threat of being classified as a significant market power (SMP) operator
|
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Detailed SWOT Analysis of GrameenPhone
Strength
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Weakness
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Opportunity
1. Bangladesh an emerging economy set for strong growth: Bangladesh has emerged as the 39th largest in the world in the nominal terms. In terms of purchasing power parity, it is ranked 30th in the world. It is ranked among the Next Eleven emerging market middle income economies. It is one of the countries in the world which are growing at a rapid pace. According to the IMF data for the year 2019, Bangladesh's GDP per capita income is estimated at US$5,028 (PPP) and US$1,906 (nominal). The country is also part of D-8 Organization for Economic Cooperation, the South Asian Association for Regional Cooperation (SAARC), the International Monetary Fund (IMF), the World Bank, the World Trade Organization (WTO) and the Asian Infrastructure Investment Bank (AIIB).
2. Huge demand for telecom services/online ecommerce, etc.: According to one study by USAID, there is an expectation of huge growth of around 34% in the coming years and this growth will increase this industry revenues to $5.08 billion by 2023. This will be generated because of high rate of consumer base expansion and the increase in the portfolio of telecom services. This will also lead to job growth and employability in this sector. According to the Association of Mobile Telecom Operators of Bangladesh (AMTOB), the telecom services provided to the customers are quite satisfactory and promising, that further leads to consumer faith with the telecom operators. This demand is also enhanced because of the social and economic transformation that the society undergoes recently. There are rapid changes in their lifestyle that are observed among the people. Connectivity in terms of communication and internet has become part and parcel of modern-day life. Social media platforms like Facebook, WhatsApp, Instagram, and YouTube have become integral part of people’s life.
The remaining section of “Opportunity” is available only in the 'Complete Report' on purchase.
Threat
This section is available only in the 'Complete Report' on purchase.
The PESTLE/PESTEL analysis of GrameenPhone is presented below:
Political | Economical |
1. Impact of Political stability
2. Border security issues impacting telecom operations
| 1. Telecom sector a key enabler for Bangladesh’s digital economy
2. Impact of financial and credit risk |
Social | Technological |
1. Evolving societal needs for high speed internet
2. Relatively young population in Bangladesh to drive telecom growth
| 1. Usage of advanced technologies like Robotics
2. Management of Information technology
|
Legal | Environmental |
1. Impact of regulatory provisions on company’s business
2. Regulatory dispute regarding audit demands impacting operations
| 1. Green initiatives to reduce Carbon footprint |
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Detailed Pestle Analysis of GrameenPhone
Political
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Economic
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Social
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Technological
1. Usage of advanced technologies like Robotics: The company has introduced Robotic Process Automation (RPA) that has integrated artificial intelligence and machine learning so as to handle the high volume and repeatable tasks. With the advancement of new technologies and changing customer needs, the company has created new business models in order to satisfy the changing environment. This has also led to structural changes and also affected the entire industry dynamics. The company has made changes in the product portfolio, price, network quality, network coverage, reliability, sales, distribution and brand so as to suit the evolving needs. Company has also invested in the research and development to launch new products, services, technologies and applications. The transformation agenda also includes risk of not being able to sufficiently acquire; up skill and retain competencies and talents needed for the evolving business dynamics.
2. Management of Information technology: The quality and reliability of GrameenPhone’s telecommunications services depend on the stability of its network and the networks of other service providers with which it interconnects. These networks are vulnerable to damage or service interruptions, including interruptions or data breaches coming from targeted cyber-attacks. Repeated, prolonged or catastrophic network or IT system failures could damage the Company’s reputation and ability to attract and retain subscribers. Grameenphone depends on key suppliers and third-party providers for supply and maintenance of equipment and services. Problems that manifest in relation to the supply chain may adversely affect the Company’s business and results of operations. Grameenphone handles substantial volumes of confidential information. Loss, mismanagement or unauthorized disclosure of such information, may adversely affect the Company’s business and reputation.
Legal
This section is available only in the 'Complete Report' on purchase.
Environmental
This section is available only in the 'Complete Report' on purchase.
On purchase the GrameenPhone SWOT and PESTLE Analysis PDF report will reach you within minutes. At rare times, a slight delay not exceeding 1 hour might be caused.
TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
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Check Out Analysis of Other Relevant Companies
References used in GrameenPhone SWOT & PESTLE Analysis Report
1. GrameenPhone Annual Report 2019 - https://www.grameenphone.com/about/investor-relations/ir-annual-report/annual-report-2019
2. GrameenPhone Annual Report 2018 - https://www.grameenphone.com/business/investor-relations/ir-annual-report/annual-report-2018
3. GrameenPhone Company Website - https://www.grameenphone.com/
4. GrameenPhone company profile - https://www.grameenphone.com/about/discover-gp/about-grameenphone/company-profile#:~:text=Grameenphone%20Ltd.%20is%20the%20largest,company%20on%2025%20June%202007.
The detailed complete set of references are available on request in the 'Complete report' on purchase.
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GrameenPhone SWOT and PESTLE analysis has been conducted by Saurav Gera and reviewed by senior analysts from Barakaat Consulting.
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