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Huntsman Corporation SWOT and PESTLE Analysis

ID : 52682453| Feb 2023| 14 pages

COMPANY PROFILE -Huntsman Corporation

Business Sector :Chemicals

Operating Geography :United States, North America, Global

About Huntsman Corporation :

Founded in 1970, Huntsman Corporation is a publicly trading chemical products and services manufacturer and distributor across multiple geographic locations. With its headquarters in Woodlands, Texas, US, the company operates in five business segments, namely, Advanced Materials, Polyurethanes, Performance Products, Pigments and Additives and, Textile Effects. Started as Huntsman Container Corporation, this company was listed on the New York Stock Exchange in 2005 as Huntsman Corporation. Having placed innovation as the forefront of the company, Huntsman, as of 2020, owns nearly 5000 patents for its products. For its outstanding work in the Textile Effects division, the company was awarded at the 2014 ICIS Innovation Awards for its product, AVITERA® SE dyes. Moreover, this American multinational manufacturer and marketer of chemical products, has positioned itself as a global leader in the R&D and technology sector across the globe.

Huntsman Corporation’s unique selling proposition or USP lies in the innovative and better-quality or differentiated chemical products that the company provides to its customers along with having an environment friendly approach. The company strives to achieve its vision of becoming a globally renowned leader in the chemical industry. Huntsman Corporation’s mission statement reads: “To increase our customers’ productivity and differentiation with innovative, reliable products and knowhow.” Huntsman Corporation’s vision statement reads “Huntsman wants to be recognized as a highly responsible chemical company with a record of successful product stewardship performance that's clear for all to see. Product stewardship is a key activity for Huntsman. The Product Stewardship standard defines the requirements with which all businesses must comply.”

Huntsman Corporation Revenue :


USD 6,797 million – FY ending 31st December 2019 (y-o-y increase of (-)10.6%)
USD 7,604 million – FY ending 31st December 2018

Competitive Analysis of Huntsman Corporation

SWOT
PESTLE
The SWOT analysis for Huntsman Corporation is presented below in a table followed by the detailed analysis report.
StrengthsWeaknesses
1. Widespread R&D footprint with innovative products/services
2. Promoting sustainability by innovating towards a circular economy Serving a variety of end markets with diverse portfolio of chemical products
3. Strong hold in the polyurethanes segment
4. Investment grade balance with strong cash flows
5. Serving a variety of end markets with diverse portfolio of chemical products
1. Decline in annual revenues due to falling demand for urethanes
OpportunitiesThreats
1. Transformation into specialty chemicals portfolio for downstream strategic growth
2. Focus on strengthening advanced materials platform for specialty growth
1. Aggressive competition in the chemical industry
2. Impact of demand in Chinese markets due to trade war
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Detailed SWOT Analysis of Huntsman Corporation

Strength

1. Widespread R&D footprint with innovative products/services: Huntsman Corporation has an innovative culture fabricated in its business operations and processes. With the advanced technologies emerging in response to the ever-fluctuating customer demands, the company strives to stay agile and adaptable in this aggressively competitive market. Since inception, Huntsman has been leading in the scientific and technological innovations and as a result, has been able to obtain almost 5000 granted and pending patents with its extensive product inventory spread across a wide geographical area. Moreover, because of its enhanced focus on R&D owing to the multiple technology centres in Everberg, Belgium; Mumbai, India; The Woodlands, Texas; and Shanghai, China, the company has come up with many innovative solutions like RIMLINE® HC+ Lightweight, EVERGLIDE™, etc. in the transportation, construction, energy and fuels, and clothing and footwear segments.

2. Promoting sustainability by innovating towards a circular economy: With its extensive usage of the zero waste methodologies including the recycling approach, Huntsman Corporation has set a strong and sustainable business model inclined towards a circular economy. With the world-class technology that the company has deployed, it ensures minimal carbon emissions, lower than before energy usage and, significantly reducing the waste generation. Also, an acid recycling plant was built recently by the company in Caojing, China, for chlorine recovery and recycling. Furthermore, Huntsman has come up with innovative products like dyes for the textile industry which cause a notable 50% reduction in the energy usage as well as the water consumption in the dyeing process and a 25% reduction in the cycle times.

The remaining section of “Strength” is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threats

This section is available only in the 'Complete Report' on purchase.

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References used in Huntsman Corporation SWOT & PESTLE Analysis Report

1. IT to improve safety in chemical industry - https://global.chinadaily.com.cn/a/202003/19/WS5e72c8efa310128217280485.html
2. Huntsman wins patent infringement case - https://www.innovationintextiles.com/huntsman-wins-patent-infringement-case/
3. COVID-19: What it means for the chemicals industry - https://www.pwc.com/us/en/library/covid-19/coronavirus-impacts-chemicals.html
4. Huntsman Corporation: The Weakness In The Polyurethane Segment Is Concerning - https://seekingalpha.com/article/4296318-huntsman-corporation-weakness-in-polyurethane-segment-is-concerning
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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SWOT & PESTLE.com (2024). Huntsman Corporation SWOT and PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/huntsman-corporation/ [Accessed 26 Apr, 2024].

In-text: (SWOT & PESTLE.com, 2024)

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Huntsman Corporation SWOT and PESTLE analysis has been conducted by Anindya Anindita and reviewed by senior analysts from Barakaat Consulting.

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